Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data.
In this video/transcript from CD Baby’s DIY Musician Conference, music industry veteran Simon Tam shares some knowledge (and inspiration) on how artists can effectively go about carving out and dominating a niche market.
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement.
Autumn is full upon us, and Halloween fans are already well into the full swing of the holiday. This can present a great opportunity to capitalize on the spooky season and give fans exclusive holiday-themed merch offers!
As of last month, Shakira was the most popular musician on Facebook with almost 101 million fans on the social media. In contrast, Beyoncé was ranked tenth with 62 million Facebook fans despite her 23 Grammy Awards and other accolades.
If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio can do wonders for your career.
With many barriers to entry lowered or entirely smashed down, creating music and making it available to the public has become a complete cake walk. Needless to say, this has led to a crowded marketplace, and getting anyone to take notice of said music has become harder than ever. Here we look at some key strategies for how to cut through the noise.
The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that's a good fit for your style of music and level of success is key.
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves.
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official remixes or loosies."
As part of the launch of its new Bandsintown For Artists platform, which includes free fan messaging, analytics and more, Bandsintown has partnered with a curated group of services and platforms offering special discounts to musicians and their teams and designed to help grow a career in music.
Music marketing has never been easy or straightforward and that's particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing.
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that can help to improve the open rate on your next eblast.
While many music listeners may turn to their favorite streaming platform to discover new music, there's still a lot to be said for the power of a well crafted blog. Here we look at eleven of the best blogs to turn to when searching for new and exciting hip-hop tracks.
In this review, Brian Hazard of Color Theory walks us through his recent experience using the Spotify PR service Virtuoso Music, whether the service delivered on it's promises, and whether or not it might be right for you.
Here James Shotwell chats with Bad Wolves, a rock and roll group who have been able to cultivate success in a genre some had deemed dead. In this interview, they detail how they found success with their recent cover of 'Zombie' and how the group's collective experience in the music business has affected their career.
Death Metal Remix Of Greta Thunberg's UN Speech To Benefit Greenpeace [You have to hear it!] #GREENMETAL
While a lot of emphasis is put on how to prepare for your first DIY tour, it's also important to make the most of a tour after it's over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your career as whole.
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms.
As the world's most popular concert discovery app, Bandsintown delivers info on live shows to more than 100 million music fans each month. Impressive numbers, but the burning question is how do you reach your fans?
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider.
[UPDATED] As music marketing becomes more and more data-driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the perfect music analytics tool for you.
As with other social media, having a verified account on Instagram clearly carries with it significant value, but exactly what it means, and what the process of getting verified is like can seem elusive to some users. Here we walk through the importance of verification and how to determine whether or not you qualify.
In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party.
Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today's artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own.
No matter how much time you spend practicing and honing your craft, talent and ability are, unfortunately, only a part of what makes for a successful music career. For the modern musicpreneur, a solid grasp on content management, social media, and an ability to network are all key skills for industry success.
When it comes to music, the 'build it and they will come' mentality rarely plays out the way artists would like, and the vast majority of the time, fans have to be found and actively converted. Here, Chris Robley guides us through this process and how artists can practically go about growing their listenership.
Releasing a single track in 2019 is a very different animal than it once was, and presents a set of unique challenges and opportunities. In this piece Chris Robley offers the promotion and distribution tips needed for planning the release of your next standalone track.
If you want to succeed as a musician, it is essential to focus on your craft as an artist, and make your fans obsessed with your music. Here, Cari Cole reveals three secrets for making your music pop and getting your fans to perk up and take notice.
In this recent article from Chartmetric analyzing music data, their playlist analyzer takes apart the Spotify, Apple Music, and Deezer playlist ecosystems to help artists formulate optimal trajectory for their tracks.