An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious marketer. The highlights and how to use the platform to market music:
As you start to develop as an artist and achieve more success, it's a good idea to start thinking about your professional image. Once of the best ways to cultivate a good public face is through a website. Here we look at just how to go about that process.
With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry concerned.
In an effort to combat some of the negative press it's been receiving over its efforts to keep down songwriter royalty rates, Spotify is planning to hold a series of "town halls" where songwriters can air their concerns, a tactic the streaming company tried in 2014, with less than ideal results.
As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team.
You can pour your heart and soul into a record and create some of the best work of your life, but creating good music in no way guarantees anyone will hear it. Here we look at five common pitfalls artists make when releasing new music, and how can avoid making them.
As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create.
For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task.
Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a music marketing channel, even as it's owner Facebook's effectiveness declines.
In part two of this five part series on how to effectively allocate money in the correct places in order to benefit your music career, we look at a visual framework for self-investment, and how artists can use it as a series of checks and balances when developing their business.
As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game.
BAND VS BRAND is a feature length documentary film focusing on the current state of the music business and on how “the brand” of a rock group, in many cases, has more power than the band members themselves. Filmmaker Bob Nalbandian joins Music Biz Weekly podcast co-hosts Michael Brandvold and Jay Gilbert.
Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans.
In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the wrong place.
Knowing the best times to post on each social media service is a confusing but crucial step in the marketing process. Using combined data from QuickSprout, Buffer, TrackMaven, Fast Company, and KISSmetrics, WebFeatComplete has developed an easy to follow schedule of times and days.
CD Baby's Show.co marketing platform for independent musicians and labels has added the ability to purchase and run audio ad campaigns on Spotify, iHeart and other music platforms targeting a specific city or region with customized 30-second ads.
For many listeners, music is far more than just sound, and acts as a strong emotional force. This makes music, and the inextricably linked if sometimes adversarial format of radio a uniquely powerful platform for marketing. Here Fred Jacobs looks at examples of music marketing from the beginning of the year which demonstrate the impact artists, and the radio stations that play them, have on consumers
"I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards that I had stayed up all night perfecting at Kinkos the night before I arrived in Austin," writes Ariel Hyatt of CyberPR. "I remember seeing Joan Osborne and I also remember taking it very seriously because after all, it is a music conference. Amazing to think how much it has grown."
Here Jake Udell explores the marketing/self improvement phenomenon of Yes Theory, a group of content creators focused on showing celebrities and others working to live their fullest life by stepping out of their comfort zone.
Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen.
While a marketing channel that many may consider to be relegated to the corporate world, email can do wonders for bands and artists when it comes to connecting with and growing their fan community, but only if done correctly!
Facebook Live can be a great asset for artists look for additional ways to connect with the fans, but like any iteration of social networking, there's a right and wrong way to do it. Here we look at seven 'best practices' when it comes to using the video streaming platform.
While a lot of fuss is made over how artists should use social media platforms such as Instagram to effectively promote themselves and their music, not nearly enough attention is paid to how to be more interactive with fans, something which helps strengthen the artist/fan bond. Here we look at six easy ways to be more interactive on Instagram.
Monetizing your passions can be a frustrating and draining experience, and so while most artists would rather focus on their craft, marketing it is essential as well. Luckily, a well put together website can do a lot of that for you, appeasing current fans and drawing new listeners in.
[UPDATED] Last week, Christopher Moon, developer and President of NoiseTrade announced his resignation: "I recently wrapped up my tenure running NoiseTrade," he wrote in an email. Moon's departure was the latest in a series of setbacks for the PledgeMusic owned music discovery platform.
After a tough few years during which the sale of physical albums declined precipitously, the music industry seems to be making a relatively speedy recovery. This rebound has been assisted heavily by music companies' harnessing of analytics and big data. Here we look at six such analytics tools that are shaping the future of music marketing.
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of music publicists, and how they can help tell an artist's story within a broader cultural landscape.
Marshmello isn't the only artist to capitalize on the popularity of Epic Games' Fortnite. Now Weezer has pulled their own digital promo stunt with the launch of their own band themed island in the popular game to accompany Weezer's new album release.
As an increasing number of Americans (now over 36%) acquire smart speakers, changing what the future of audio consumption looks like, some artists may be forced to rethink not just their promotional strategy, but their entire brand identity.