Pitchfork and record of the month club Vinyl Me, Please are partnering to curate and reissue four special edition vinyl albums over the next year. The series will kick off in December with UK shoegaze legends Slowdive and a limited 2,000 record pressing of their 1995 album Pygmalion.
In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work.
[UPDATED] This week, Pandora announced the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized podcast recommendations. Spotify and Apple Music have both stepped up their podcast game, as well, by improving their search and discovery options.
While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when it comes to gaining a critical mass of followers on the site.
As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up.
In an effort to come together and share and discuss the current state of music marketing in 2018, Music Ally hosted an all-day Sandbox Summit conference, pulling in music industry leaders from across the global digital marketing space. Here we look at a breakdown of the day's events and what was learned from some of the key speakers.
There are many options to promote music on Spotify, and while they all have their pros and cons, some strategies are more effective than others. CD Baby's Chris Robley illustrates why artists should focus on follows rather than pre-saves.
Despite how great your fans may be, they can't be counted on to know when all your upcoming gigs are, and need a little gentle reminding in order to get them through the venue door. Here we look at an email reminder strategy that won't irritate fans but can help keep a show on their radar.
Among artists releasing music this days, it's fairly common to see them sink a lot of promotional resources into trying to gain a coveted placement on one of Spotify's major playlists, the theory being that such a prominent placement will make a band's career, but is this really the case?
Being an entrepreneuring artist in 2018 is still incredibly hard, but has some advantages as well, particularly in the monetary department. Here we look at eight tools that can help you to get your music out there an heard, and bring in a little cash while doing it.
While much of the focus on marketing in the music industry is often put on online marketing, the real world can often be neglected, despite remaining one of the most effective areas of music promotion.
In this fifth part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt explores how artists utilize engaging content in their email marketing to convert subscribers into superfans.
If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at three ways DIY artists can boost attendance through their use of Facebook Events.
The concept behind free samples has long proven itself to be successful in the world of retail, and now the marketing strategy has been adapted by artists for use on Instagram, making music more social and boosting sales.
Social media has proven itself to be an invaluable tool for musicians and Instagram is, in many ways leading, the pack. That said, the platform isn't much good to any artist if they don't have any followers, so here we look at the three most important tips for gaining fans on the service.
While longform live streaming on YouTube, Facebook and Instagram is on the rise, their audience is still dwarfed by Twitch. While thought of as a gaming and esports platform, a lot more happens or could happen there. Savvy musicians like Drake have already experimented with the platform by playing a top gamer live, but that just scratches the surface of how the Amazon owned platform could be used to connect with fans.
The internet has fundamentally altered the way in which artists market their music, giving them a chance to reach fans and grow their base in way not previously possible. With so many opportunities, however, there may be some key marketing strategies you've been missing out on.
Here are some stark statistics for those who rely on social media to market music: In the United States Facebook, Twitter and Snapchat are no longer adding new users. In fact Facebook’s daily user base has been the same for the 9 months. Twitter and Snapchat both actually lost users in the U.S. and North America, respectively, over the last 6 months.
No matter how brilliant your video may be, simply uploading it on YouTube without first taking the time to optimize it means you're unlikely to get any kind of views. Here we look at the ten steps to ensuring you get the most views possible.
Twitter has been around for over a decade now, and has helped make or break many an artists career. Here we examine which practices have allowed artists to find success on the platform, and will likely continue you to do so for the near future.
Do you have a marketing plan? Do you really have a marketing plan? A playlist Is Not A Marketing Plan. A record label is not a marketing plan. A digital distributor is not a marketing plan. A Facebook page is not a marketing plan. Posting to social media is not a marketing plan. What IS a marketing plan?
Although only available to select creators for the moment, YouTube recently followed Facebook's lead by debuting a video premiere feature which allows viewers to watch a video together as soon as it's published. Here Chris Robley walks us through how it works.
Facebook if flat. As part of a Q3 earning report, the social network shared that the number of daily active users in US and Canada remained flat at 185 million. In the EU, users actually fell from 279 million to 278 million.
Once you've put the finishing touches on your crisp new album, you're doubtless going to be eager to release it to the world, but before you do, take some time and make sure you have these six elements in place to ensure your release is a success.
In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at combining the middle two S.T.A.G.E.S. of Awareness and Gathering, and tackling them together.
While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well.