4 Tips For Ensuring Your Live Music VIP Experience A Smash Hit

1VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top.

Continue reading "4 Tips For Ensuring Your Live Music VIP Experience A Smash Hit" »


Instagram Best Practices For Artists

1Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase, provided you follow these practices.

Continue reading "Instagram Best Practices For Artists" »


How To Decide Where To Promote Your Music

1Although necessary, promoting your music is usually an pricey proposition. Social media platforms, however, provide a largely inexpensive, risk free space for artists to hawk their wares. But, as CD Baby's Chris Robley explains, this still requires a careful, measured approach in order to be successful.

Continue reading "How To Decide Where To Promote Your Music" »


Art Of Asking: 5 Simple Ways To Engage Fans

1Communication is a two-way street, something which is just as true when it comes to the artist/fan relationship as any other. This means that, while it's important for artists to reach out to fans, they also need to be able to listen and get a sense of how fans are feeling.

Continue reading "Art Of Asking: 5 Simple Ways To Engage Fans" »


New Data: When, Where To Send Your Event Invitation Emails

2While emails certainly do a lot for driving ticket sales, it's easy to wonder if they could be doing more, and artists frequently vacillate between sending too few emails, and bombarding their market base and over-saturating them. Here we look at new data on how to get it right.

Continue reading "New Data: When, Where To Send Your Event Invitation Emails" »


10 Tips For Growing Your SoundCloud Community

1Part of the main ethos behind SoundCloud which allows it to function is the idea of its users sharing and engaging with each other not just on a musical level, but also sharing common interests and ideas. As an artist, this can make for the perfect environment in which to build and grow a community of both fans and fellow creators.

Continue reading "10 Tips For Growing Your SoundCloud Community" »


5 Things Missing From Most Musician Facebook Pages

1Chris Robley of CD Baby highlights the five things every artist must include on their Facebook page that are so frequently neglected. When it comes to your Facebook page, a first impression is likely the only impression you'll be able to make.

Continue reading "5 Things Missing From Most Musician Facebook Pages" »


5 Tips For Making, Marketing, Monetizing Holiday Music This Season

1Now that it's December, the holiday season is in full swing. For artists, this means a huge marketing opportunity, whether you're performing, recording, or simply marketing holiday merch, we here look at five key tips for capitalizing on holiday music fever.

 

Continue reading "5 Tips For Making, Marketing, Monetizing Holiday Music This Season" »


Sell More Merch At Gigs: 7 Techniques

2Although it's a great way for artists to boost their overall revenue, selling merch at shows can often be a challenge to do. Here we look at seven ways to switch things up and move a few more shirts at your next show.

Continue reading "Sell More Merch At Gigs: 7 Techniques" »


What Your Band's Website Truly Needs

1How you market your website makes all the difference heavy traffic and a digital ghost town, and just like marketing your music, requires a carefully composed strategy with a product that will leave fans coming back for more.

Continue reading "What Your Band's Website Truly Needs " »


3 Email Strategies You Must Implement To Drive Show Attendance In 2019

1While 91% of people check their email every single day, you're not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email marketing is successful.

Continue reading "3 Email Strategies You Must Implement To Drive Show Attendance In 2019" »


3 Greatest Challenges Facing Musicians In The Digital Age

Screenshot 2018-12-05 08.29.09While artists now live in a time when they have more freedom than ever to create, market, and sell their music, the digital age has brought with it a unique set of challenges as well. Here we look at the three biggest obstacles standing between contemporary musicians and success.

Continue reading "3 Greatest Challenges Facing Musicians In The Digital Age" »


PresskitTO Disappears Without Notice Leaving Many Musicians Without Promo

image from res-2.cloudinary.comDigital press kit service presskit.to has gone offline without warning, leaving hundreds, if not thousands of artists and marketers without access to their promotional material.

Continue reading "PresskitTO Disappears Without Notice Leaving Many Musicians Without Promo " »


7 Holiday Music Promotion Tips To Engage A Fanbase [ Cyber PR ]

7-holiday-promo-tips-2017-768x768Ariel Hyatt and hear team at CyberPR share 7 tactics to use to first activate any fan base around a holiday music promotion to build engagement or sales  – or both.

Continue reading "7 Holiday Music Promotion Tips To Engage A Fanbase [ Cyber PR ]" »


Spotify 'Wrapped' Artist, Fan 2018 Recap Micro-sites Launch

MosesSpotify for Artists has launched the 2018 edition of its annual Wrapped campaign. Artist get a free custom micro-site chronicling their stats and successes on the streamer over the last year.  Wrapped for fans give users a look back at the music they discovered and played on Spotify over the last year.

Continue reading "Spotify 'Wrapped' Artist, Fan 2018 Recap Micro-sites Launch " »


10 Low Cost Promo Ideas Every Artist Needs To Know

2As a musician, promoting your music can often seem prohibitively expensive, particularly if you're just getting started out. While this is certainly true in some cases, not every promotional technique has to break the bank, and several of the following ideas are as inexpensive as they are powerful.

Continue reading "10 Low Cost Promo Ideas Every Artist Needs To Know" »


How To Use Shopify And Single Music To Sell Direct To Fans

1[UPDATED] Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing data. The reams of a growing number of major and indie artists are building their own 

Continue reading "How To Use Shopify And Single Music To Sell Direct To Fans" »


Ariana Grande Breaks Yet Another YouTube Record

image from pmcvariety.files.wordpress.comAriana Grande's "Thank U, Next" just broke yet another YouTube record. In addition to being biggest music video debut in YouTube history, earning 55.4 million views in it's first 24 hours, its is now also the fastest video to earn 100 million views, reaching the milestone in under four days following the release of the video on Friday, Nov. 30 at 3pm ET.

Continue reading "Ariana Grande Breaks Yet Another YouTube Record" »


What To Do The Week Before An Album Release

image from michaelbrandvold.comThis episode of the Music Biz Weekly podcast is goes full Brandvold, with co-host Michael B. flying solo. He offers a look inside his prep for his client Jason Becker’s album release on December 7th.  

Continue reading "What To Do The Week Before An Album Release" »


The Ticketing Tides Are Turning For The Secondary Market

2The secondary ticketing market has been a problematic feature of the music industry for ages, with online technology transforming it into a multi-billion industry. Now, however, the ticketing industry is on the cusp of a massive transformation which could disrupt things for the secondary ticketing market.

 

Continue reading "The Ticketing Tides Are Turning For The Secondary Market" »


Spotify Unveils Wonderful Data Driven Billboards, Ads

image from cdn0.tnwcdn.comThe annual Spotify Wrapped billboard and ad campaign highlights unusual stats from the streamer's users. In an era when data privacy is a universal concern, Spotify is encouraging people to go public as part of an “Overshared” initiative that will feature the year-end stats of users that submit them.

Continue reading "Spotify Unveils Wonderful Data Driven Billboards, Ads" »


5 Common Mistakes Made By Artists

1As an artist striving for success, you're doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it's easy to make career derailing mistakes. Here we look at five of the most common ones.

Continue reading "5 Common Mistakes Made By Artists" »


Google Not The Only Large Search Engine You Ought To Know About

1While the vast majority of us rely on Google for our searching needs, we're also aware of a few other engines like Bing and Yahoo, as well as some other outliers. One major search engine artists over look when focusing on making their music discoverable, however, is the Russian search engine Yandex.

Continue reading "Google Not The Only Large Search Engine You Ought To Know About" »


Facebook's Jess Keeley-Carter Joins WMG As SVP Global Digital Marketing

Jess Keeley-CarterWarner Music Group has named Jess Keeley-Carter as SVP of Global Digital Marketing, Recorded Music. Keeley-Carter was previously at Facebook, where she oversaw Label Partnerships for Europe, the Middle East and Africa.

Continue reading "Facebook's Jess Keeley-Carter Joins WMG As SVP Global Digital Marketing" »