There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand your outreach and connect with new fans.
When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy.
Bandzoogle has always created free tools that artists can use to diversify their revenue streams, including the recent addition of fan subscriptions. But getting started can be daunting, so we've partnered with Bandzoogle to present a free 'how to" webinar.
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.
Bandsintown Manager has relaunched as Bandsintown For Artists. The revamped platform adds free geo-targeted messaging to fans and other improvements that build upon concert discovery platform Bandsintown's ongoing commitment to enhance the connection between artists and fans through live music.
So you've crafted the perfect subject line for your upcoming show or festival, but for some reason people still aren't clicking through to your event site. What's the issue? There's a good chance the trouble could lie in the actual copy of your event invitation - if the body of the invite isn't engaging enough to galvanize potential audiences, chances are you won't see much return on your investment. Here we look at five free and effective ideas for you next online invitation.
Billboard and Hollywood Reporter owner Valence Media laid off seven editorial staffers at Spin Media Group this week across music sites Spin, Stereogum and Vibe as the profits from a resurgent music industry fail to trickle down to the media that serve it.
In this piece, Mike Henry of Paragon reveals the impressive popularity which Urban Alternative has gained as a public radio format, providing a blend of new and old hip hop, R&B, soul, urban, rap, and local music to the listening populace.
When it comes to using Instagram (or really any social media) to promote your music, it's important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram.
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company's approach to music marketing and achieving the right balance with artist fans.
Americanafest 2019 is a wrap. Thousands of musicians, music industry professionals and fans descended on Nashville for a four-day conference, an awards show filled with great music and short speeches alongside more than 500 official and countless unofficial showcases.
Spotify playlist promotion offers.. we get them all the time. You probably do too. In this episode of the Music Biz Weekly podcast, co-hosts Michael Brandvold and Jay Gilbert read an actual Spotify playlist promotion proposal, dissect it and point out some very real red flags.
SAS or 'Second Album Syndrome' has become something of a phenomenon in the music business, with many artists struggling break new ground or successfully follow up a debut with an equally compelling sophomore release. Not so with famed hip hop group Public Enemy, however, who successfully broke SAS.
Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly.
Here W. Tyler Allen revisits the idea of Electronic Press Kit, or EPK, and how recent shifts in the music industry have precipitated the need for artists and managers to update their offerings for the era of social media and streaming.
Leaving downloads and CDs in the dust, streaming (and consequently playlists) is now the new normal for music consumption. But just how much is this style of listening harming artists, and how much value is there getting your song a coveted placement on a popular playlist.
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out and get ahead of the pack. Here, we look at how.
In this piece, Brian Hazard of Color Theory walks us through his recent experience with the updated Spotify Ad Studio to promote his music, following a particularly disappointing initial foray using the marketing tool when it was first released.
In this piece, Kayleigh Alexandra explains how the struggle of the modern aspiring musician is, in many ways, similar to the the challenge of the a fledgling business, and how the tactics for carving out a business niche can be employed to help grow your career as an artist.
Spotify has launched an integration with Snapchat that allows users to share music and podcasts directly through Snapchat Stories. The feature is rolling out soon across iOS and Android devices starting today.
While picking a band name that's cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn't been used already been used by other artists (past or present), and which doesn't defy any attempt to Google it. Here we look at the consequences of choosing an all-too-common moniker.
No other artist is having quite as good a year as Lizzo, who is cleaning up by virtually every metric of musical success, from a host of song placements to a sold out tour. While it may seem sudden, this success is the result of years of meticulous planning. Here James Shotwell shares four key lessons other artists can learn from the pop sensation.
While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you can do with it to help market your music and your brand.
When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these elements are certainly important in cultivating a successful career, but it's important to also spend time developing a compelling bio and cultivating a solid, relatable image.
While you may be able to find some success getting decent airplay for your music, your online presence is still likely to suffer without a proper visibility boost. Here we look at how DIY artists can employ Search Engine Optimization to increase their content's chances of being discovered via organic searches.
While most musicians dream of achieving some level of success, the majority of artists aren't lucky enough to also be natural entrepreneurs. Still, if you can't cultivate an interesting enough image to attract new fans, chances are you won't have much of a career in the music business. Here we look at some creative ways to grow your band's brand.