What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment.
Getting people to actually show up at your show can be exhausting, and if you've been at the DIY artist thing for awhile, chances are you've given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list is the most likely to get potential concert goers off the couch and out of the house.
If you've entered the difficult world of music PR, you've doubtless faced the bone-chilling silence which greets most of your pitch emails. Getting a response to your carefully crafted email can largely hinges on finding just the right person to contact - here we look at some helpful tips for finding cold contact you want.
After pouring your sweat, tears, and of course money into an album, you're likely going to want someone to actually listen - unfortunately, there are a number of all too common blunders artists often making leading up to the release process which can limit your audience to just a handful of listeners.
Indian rapper Badshah’s new music video ‘Paagal’ has broken the YouTube 24 hour debut record held by BTS with 75 million views, according to his label Sony Music. But the milestone appears to have come thanks, in large part, to a big Google AdWords spend from the label.
Despite a very public feud with Taylor Swift, her former label, the just acquired by Scooter Braun Big Machine Records, is wasting no time cashing in on her catalog with the release of five songs from her 2006 self-titled debut album on limited-edition vinyl.
With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts, and trying to cover all your bases can often lead to you covering none of them instead. Here we look at how to pick and choose which social media platforms to bring down the hammer on for maximum marketing efficacy.
Once you've covered the basics of how to go about selling merch at your shows, it's time get a little more into the weeds and actually flesh out a strategy for boosting your merch income and overall profit to the max.
YouTube has amassed an incredible viewership, this past year hitting two billion monthly users (roughly 25% of the planet's population) and housing a vast array of all types of content. So how can an artist hope to optimize their video for success. Here we look at some key fundamental lessons and helpful tips.
In the wake of PledgeMusic's recent historic trainwreck, trust in crowdfunding platforms has sunk to an all-time low. In spite of this recent challenge, however, crowdfunding remains a very much viable avenue for artists looking to fundraise for a project or tour, provided their campaign has all the necessary elements.
Spotify is under fire from artist advocates and music fans over a new ad campaign that offers 4o day free trials of its Premium service. "WTF @Spotify!?! How did anyone in your company think this was a good idea?? #FAIL," tweeted ECR Music pr executive Amy Gardner.
THE HOTTEST MUSIC TWEETS FOR 7.9.19: Forget charts that are updated once a week or even once a day. You want, you need to know what's hot in music and music news right now. Here is what's happening in the Twitterverse this today.
With music blogs easier than ever to create, the internet has been flooded with a number of exciting pitching opportunities for artists and their promoters. So how can you reach out to these industry writers in a way that will actually yield results?
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on relevance and engagement rather than reach and scale."
This week veteran music marketers Michael Brandvold and Jay Gilbert talk about some of their favorite and most used tools, including Appsumo, Fiverr, Canva, Wave Video, Linkfire and Linktree on the Music Biz Weekly podcast.
While cultivating a huge audience is typically the end goal of your music promotion efforts, having that as your only milestone can be discouraging, and overall detrimental to the furthering of your music business career. Here we look at how to set more attainable goals for your music promotion.
While it's important to focus on crafting the perfect batch of songs for your next release, it's also essential to develop a plan for how exactly you intend to unleash your music on the public, otherwise you'll find yourself in possession of a collection of songs that are all dressed up with nowhere to go. Here we look at how to develop a solid release campaign.
Given its critical role in providing info that impacts how your music is stored, sorted, and identified, if your metadata isn't in order, your music simply isn't ready for public release. Here we break down exactly what metadata is, and why need to get it in order before dropping new music.
When crafting a VIP event experience, it's important to make sure the attendee has an elevated experience from the moment they walk out the door. Luckily, the advent of ridesharing technology has made premium, stress-free transportation an achievable reality.
Living as we are in the Golden Age of podcasting, new shows are constantly springing up every day, and the music industry is no exception. A fun and easy way to engage your audience, there are a few critical components for putting together a quality podcast, which we cover here.
Pre-saving an album on Spotify can give record labels and others access to personal data including email addresses and playlists, according to a Billboard study. It can also grant labels permission to manage follows, change songs in their libraries, and potentially even stream Spotify on the fans other devices.
Spotify has disrupted the music business in many, and amassed influence to the point where 'Spotify' is shorthand for streaming itself. If that's not enough change, the way in which Spotify and other streaming platforms pay artists has fundamentally altered how some musicians are structuring their songs.
A useful development in social media marketing, Chris Robley here breaks down the how-to of adding instant lyrical moments to your Instagram stories, as well as warning against some of the negatives to watch out for.
Recently, DJ Khaled and Billboard entered into a dispute of sorts after Billboard disqualified a number of the artist's most recent album sales owing to the fact that they were bundled with energy drinks Awake Energy and Isotonix Turn Up via a massive marketing campaign, bumping the litigious DJ from the #1 slot.
An app used by millions of fans, the Bandsintown Concert app can be a great tool for artists working to stand out. Here we look at a step by step breakdown on how to update your profile on platform and increase your discoverability to new potential fans.
If you want to have a sustainable career as a touring musician, getting your merch game right is essential. When done right, selling merch puts cash in your pocket, and gives your fans the opportunity to help market your image to the world. So how do you maximize your true merch potential?
Ever since 2016 when third party tools made Spotify pre-saves possible, they have become a standard part of artists marketing when releasing new music. So, why hasn't Spotify released an official pre-save tool for all artists and labels to access?
Festival season has officially kicked off and while, as an up and coming band, it may be frustrating that you're not able able to play the festival circuit quite yet, there are number of other fun and effective ways to capitalize on a festival without actually gracing the stage. Here we look at five tips for making the most of the summer season.