Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek fresh moniker at some point to during their time in the industry. That said major rebranding, as Chris Robley here explains, can be a risky proposition.
The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists can engage their base that will help them stand out.
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.
It's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two.
Selling merch is a great way for artists to pull in additional revenue while they're on the road, while simultaneously expanding their audience and growing their brand. But how do you know which items will sell? Here we help to take some of the guess work out of merch by breaking down some key data on what sells best in which genre.
Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music's New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also successfully bridge genres.
In this piece, the people at Disc Makers break down the multitude of ways in which artists can earn revenue from just a single song, via the fans and musicians seeking access to source tracks, samples, stems, and more.
Apple, Amazon, Google, Microsoft and Pandora are being sued for selling and streaming unauthorized recordings of Harold Arlen, the composer of Over the Rainbow and other classic songs. The lawsuit accuses the companies of running “massive music piracy operation” involving more than 6,000 pirated recordings.
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success - even on a global scale - is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing that has ever happened to it."
This week on the Music Biz Weekly podcast Jay Gilbert and Michael Brandvold discuss why you need to set realistic expectations and goals for any project you are working on. It's your very first release, thinking that Rolling Stone will review is not realistic. You can't sell out a show in your home town, touring Europe probably isn't too realistic.
While the wonders of technology have made it possible for every artist, big or small, to seek out and find an international audience, too often this potential leads band and performers to neglect their more accessible local audience.
Music Think Tank Weekly Recap: Promote Your Music • House Concerts • Unheard Of Music Festivals • More
On MusicThinkTank this week, our contributors shared original articles on the best methods for promoting your music, why you should opt to play house concerts over bar gigs, some amazing but unheard of festivals from around the world, and more!
It's natural for labels artists to wonder about the efficacy of the ads they're spending money on and, thanks to metrics now available on Spotify's Ad Studio, they are able to do just that, thereby gaining a better sense of user engagement on the platform.
Going on tour can certainly be an exciting prospect, but becomes even more so if you know people are going to actually turn up at your shows. As with so many things in the music biz, properly publicizing your event and reaching out to fans is key ensuring your time on the road is a success.
With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece Christine Elise Occhino walks us through how to utilize the Spotify pre-save feature for maximum efficacy.
Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through which to expand a personal or artistic brand.
As an artist, having solid promo photos is key, so when prepping for you next photo shoot, it's important not only to make sure you look good, but also also that these five key logistics are fully kept in mind before that shutter starts clicking.
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.
In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists indie/pop artists should be pitching their music to, as well as how to reach out and actually get ahold of them.
While their music may not be to everyone's taste, there's no denying that the The Grateful Dead have been incredibly successful, not only in their musical career, but also in leveraging their success into an iconic American brand.
Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider.
In an industry as challenging as the music business, your practically guaranteed to find yourself in any number of difficult interpersonal situations when trying to get what you want, and navigating them without torching your network can often be a struggle.
In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists hard rock/pop punk artists should be pitching their music to, as well as how to actually get ahold of them.
Sometimes it can be hard to convey everything you want about your music through the album alone - luckily this creates the perfect opportunity to release commentary, giving fans insight into your creative process while keeping them engaged in the music.
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants.
Label and artist manipulation of songs, playlists and the streaming services themselves will lead to a crisis, says MIDiA analyst Mark Mulligan. "The paradox here is that casual fans have the potential to generate more streams than engaged listeners," says Mulligan."Streaming makes casual listeners ‘more valuable’ than aficionados."
While the term 'marketing' gets tossed around a lot in the music business community, it's important to take a step back and think about what that word actually means in a 2019 context. Here Angela Mastrogiacomo breaks down how marketing can be effective for you, and why it's so crucial for you to put together an effective marketing plan.
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called 'content mills.'
As social media promotion becomes increasingly difficult for artists to to do for free, band websites have now become one the most important marketing resources you have. That said, maintaining and customizing a website can be touch trickier than social media platforms - luckily there are a number of great resources out there designed specifically to help artists do just that.