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Sell More Tickets In A Single Month: Your Week 3 Plan

3In this third of a four-part series on how to sell more tickets to your event, we focus on how you can free up your time to focus on things like your music by automating certain important marketing tasks while still maintaining an authentic presentation to fans.

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Promoting On Social Media When You Have Zero Followers

1If you're new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these five strategy, social channels can still be your oyster.

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How One Viral IG Visual Artist Creates Magic From Scraps

Screen Shot 2019-08-14 at 3.32.12 PMIn the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs.

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5 Top Ways To Boost Music Merch Sales

1While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more merch at your next show.

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CD Baby Founder Derek Sivers Is Back And He's Talking To Ariel Hyatt Of Cyber PR

image from sivers.orgDerek Sivers is back with his first interview in three and a half years, and it’s all about being a musician and the new music industry. Sivers has an almost mythical status in the DIY community, thanks to his work founding CD Baby, the first company to understand and serve the needs of D.I.Y. musicians, along with his prolific writings, Ted Talks and more.

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Sell More Tickets In A Single Month: Your Week 2 Plan

2In this second of a four part series on how to sell more tickets to your event, we kick things up a notch while still keeping the time commitment to a minimum, looking at how to build a social ad timeline, make personal appeals, and more.

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Jay-Z, Roc Nation Named NFL's "Live Music Strategist"

image from celebrityaccess.comThe National Football League has partnered with music mogul Jay-Z’s Roc Nation that will see the management company become the N.F.L.’s “live music entertainment strategist.”

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How To Gain New Organic Engagement On Instagram

1When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase. Here, we explore how to organically build your following on the platform.

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Are Merch Sales More Important Than Song Streams?

1While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits.

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SoundCloud Launches SC101 Creator Education Program

Soundcloud101SoundCloud is expanding its Creator Education Program with the launch of “SC101.” Beginning with a series of short tutorial videos, the music platform is promising live events later this year.

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4 Ways To Pick Up Endorsements As An Independent Artist

1No aspect of being an independent artist is particularly easy, but getting endorsements and sponsorships is perhaps one of the hardest and most confusing of all. In this article we look at four techniques for successfully securing an endorsement as a do-it-yourself musician.

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Why You Need To Double Check Your Distributor When Releasing New Music

image from www.jubileehealthplace.orgJay Gilbert and Michael Brandvold share real-world experience on why you need to double-check your distributor every time you release music on this new episode of the Music Biz Weekly podcast.

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Apple Music For Artists Exits Beta, Available Free To All With Enhanced Analytics, Shazam

image from artists.apple.comApple Music For Artists has long lagged behind Spotify and Pandora with the tools and analytics that it offers artists.  That changed overnight with the public launch of a toolkit that insiders have been playing with for months.

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A Music Release Strategy For Filling Your Yearly Calendar

2Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch.

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How To Reach Music Critics, Influencers [VIDEO]

1While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers.

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Thumbnails Provide Free Visibility On YouTube

Screen Shot 2019-08-08 at 8.14.28 AMVideo thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you're creating images that are optimized for maximum visibility.

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How An Old Game Boosted A 2019 Streaming Hit

Screen Shot 2019-08-07 at 4.55.56 PMThis piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv's latest release and engineered to help casually grow the artist's Spotify followers.

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New To Instagram: Creator Accounts, Chat Stickers & More

Screen Shot 2019-08-07 at 5.49.15 PMAs per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform.

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The Importance Of Spotify Save Rates, How To Get On Discover Weekly

3Here we look at why save rates on Spotify are so important, and how the work to increase your music's odds of landing on game-changing playlists like Release Radar and Discover Weekly.

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Which Is The Better Music Video Premiere Platform: YouTube vs. Facebook

1In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform's offering makes for the music video promotion tool.

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Sell More Tickets In A Single Month: Your Week 1 Plan

1Sometimes life doesn't allow for the constant aggressive marketing you'd planned on, but fortunately building a strong marketing foundation can be done in just fifteen minutes a day. Here we look a five day breakdown of how to execute a formidable ticket selling ticket selling strategy.

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Setting Your Music Career On Auto-Pilot Is Not An Option

3Many artists bemoan the time they must spend on business and marketing, instead of focusing on their artistry and musicianship. While there's no silver bullet to changing this ratio, there are a number things you can do to make life easier on yourself and have more creative time.

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4 Simple Tactics For Reaching Music Tastemakers

1While sharing your music has become easier, getting it into the ears of those who matter has become increasingly difficult. Here we look at four steps for how artists can make their music stand out and catch the interest of industry tastemakers.

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15 Social Media Ad Copy Templates For Selling Out Your Event

1In order to pop in a potential event-goers social channels, your posts need to both brief and compelling, summarizing the entirety of your event in just a brief sentence and single image. Though this sounds challenging, the good news is you don't have to do all this compositional work from scratch. Here we look at some valuable social media templates which can be used to help sell you next event.

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Guide To Creating A Successful Artist Email Newsletter

2There are a number of factors that go in to crafting the perfect email newsletter, form making the title engaging enough to catch a reader's attention to making sure the content is interesting enough that they continue to subscribe. 

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Guide To Promoting Your Next Show

1Playing a sold out show is one of the most rewarding feelings you get as an artist. But to get there requires planning and execution. This piece walks through every step of promoting a show from announcement to sellout.

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You Can Now Edit Your Soundcloud Profile On Mobile

SoundCloud_logo (1)SoundCloud has added mobile profile editing to its iOS app. Profiles are used by SoundCloud creators to showcase work to potential collaborators and the industry, as well as to connect with fans in real-time.

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