Pitchfork and Vinyl Me, Please Launch Reissue Series With Slowdive's Pygmalion

image from lh4.googleusercontent.comPitchfork and record of the month club Vinyl Me, Please are partnering to curate and reissue four special edition vinyl albums over the next year. The series will kick off in December with UK shoegaze legends Slowdive and a limited 2,000 record pressing of their 1995 album Pygmalion.

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The S.T.A.G.E.S. Of Email Marketing [PT. 6]

1In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work.

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Pandora, Spotify Podcast Moves Good New For Musicians and Record Labels

Spotify Podcast[UPDATED] This week, Pandora announced the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized podcast recommendations. Spotify and Apple Music have both stepped up their podcast game, as well, by improving their search and discovery options.

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Viral Rapper Wynne Talks Lemur Doodles, Espionage, Tierra Whack [INTERVIEW]

Screenshot 2018-11-14 06.52.20In this installment of the #nofilter interview series, AWAL talks with viral rapper and social media sensation Wynne about some of her more off-the-beaten path thoughts and opinions.

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7 Tips On How Gather Your First 5,000 Followers On SoundCloud

1While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when it comes to gaining a critical mass of followers on the site.

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Beginner's Guide To Building An Audience

1As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up.

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Marketing Music In 2018: Music Ally’s Sandbox Summit

1In an effort to come together and share and discuss the current state of music marketing in 2018, Music Ally hosted an all-day Sandbox Summit conference, pulling in music industry leaders from across the global digital marketing space. Here we look at a breakdown of the day's events and what was learned from some of the key speakers.

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On Spotify, A Follow Is More Powerful Than A Pre-Save

1There are many options to promote music on Spotify, and while they all have their pros and cons, some strategies are more effective than others. CD Baby's Chris Robley illustrates why artists should focus on follows rather than pre-saves.

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Want More People At Your Gigs? Send Gig Reminder Emails

1Despite how great your fans may be, they can't be counted on to know when all your upcoming gigs are, and need a little gentle reminding in order to get them through the venue door. Here we look at an email reminder strategy that won't irritate fans but can help keep a show on their radar.

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The Power Of The Playlist: Is It Overblown?

1Among artists releasing music this days, it's fairly common to see them sink a lot of promotional resources into trying to gain a coveted placement on one of Spotify's major playlists, the theory being that such a prominent placement will make a band's career, but is this really the case?

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8 Tools To Help You Monetize Your Music Online

2Being an entrepreneuring artist in 2018 is still incredibly hard, but has some advantages as well, particularly in the monetary department. Here we look at eight tools that can help you to get your music out there an heard, and bring in a little cash while doing it.

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Taking Advantage Of The Marketing Power Of Facebook (In Just 5 Minutes)

1If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at three ways DIY artists can boost attendance through their use of Facebook Events.

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3 Big Tips Gaining More Instagram Followers As A Musician

2Social media has proven itself to be an invaluable tool for musicians and Instagram is, in many ways leading, the pack. That said, the platform isn't much good to any artist if they don't have any followers, so here we look at the three most important tips for gaining fans on the service.

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If You Want To Live Stream, Twitch Dwarfs YouTube [CHART]

TwitchWhile longform live streaming on YouTube, Facebook and Instagram is on the rise, their audience is still dwarfed by Twitch. While thought of as a gaming and esports platform, a lot more happens or could happen there. Savvy musicians like Drake have already experimented with the platform by playing a top gamer live, but that just scratches the surface of how the Amazon owned platform could be used to connect with fans.

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Social Media In U.S. Has Stopped Growing

Social media musicHere are some stark statistics for those who rely on social media to market music:  In the United States Facebook, Twitter and Snapchat are no longer adding new users. In fact  Facebook’s daily user base has been the same for the 9 months. Twitter and Snapchat both actually lost users in the U.S. and North America, respectively, over the last 6 months.

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A Great Music Marketing Plan Is More Than A Bunch Of Tools

MPDo you have a marketing plan? Do you really have a marketing plan? A playlist Is Not A Marketing Plan. A record label is not a marketing plan. A digital distributor is not a marketing plan. A Facebook page is not a marketing plan. Posting to social media is not a marketing plan. What IS a marketing plan?

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How I Got On Official Spotify Playlists As An Unknown Independent Musician

2In this piece, independent artist Braden Lam of Halifax NS recounts how he was able to land himself on official Spotify playlists using only smart marketing, Show.co, and no money.

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How To Premiere Your Next Video On YouTube

1Although only available to select creators for the moment, YouTube recently followed Facebook's lead by debuting a video premiere feature which allows viewers to watch a video together as soon as it's published. Here Chris Robley walks us through how it works.

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Checklist To Decide If Your Album Is Release Ready

1Once you've put the finishing touches on your crisp new album, you're doubtless going to be eager to release it to the world, but before you do, take some time and make sure you have these six elements in place to ensure your release is a success.

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