Marketing Tip: Piggyback On Current Trends Via Hashtags

1There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand your outreach and connect with new fans.

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3 Ways To Identify Your Target Fanbase

6When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy.

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Free Webinar: How To Sell Fan Subscriptions

image from bandzoogle.comBandzoogle has always created free tools that artists can use to diversify their revenue streams, including the recent addition of fan subscriptions. But getting started can be daunting, so we've partnered with Bandzoogle to present a free 'how to" webinar.

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6 Music Related Hashtags You Must Follow On Twitter

3For all the effort put into marketing on Instagram, the hashtag function continues to be an underutilized corner of the platform. Hugh McIntyre details the six hashtags you really need to follow.

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Instagram Reportedly To Replicate TikTok Features

TikOver the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.

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Bandsintown For Artists Launches with Free Geo-Targeted Messaging To Fans and, More

BaandsInTown Fist PngBandsintown Manager has relaunched as Bandsintown For Artists. The revamped platform adds free geo-targeted messaging to fans and other improvements that build upon concert discovery platform Bandsintown's ongoing commitment to enhance the connection between artists and fans through live music.

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5 Free Online Event Invitation Ideas

1So you've crafted the perfect subject line for your upcoming show or festival, but for some reason people still aren't clicking through to your event site. What's the issue? There's a good chance the trouble could lie in the actual copy of your event invitation - if the body of the invite isn't engaging enough to galvanize potential audiences, chances are you won't see much return on your investment. Here we look at five free and effective ideas for you next online invitation.

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Editorial Staff Cuts At Spin, Stereogum, Vibe

image from www.billboard.comBillboard and Hollywood Reporter owner Valence Media laid off seven editorial staffers at Spin Media Group this week across music sites Spin, Stereogum and Vibe as the profits from a resurgent music industry fail to trickle down to the media that serve it.

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Urban Alternative Music's Next Big Format?

4In this piece, Mike Henry of Paragon reveals the impressive popularity which Urban Alternative has gained as  a public radio format, providing a blend of new and old hip hop, R&B, soul, urban, rap, and local music to the listening populace.

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CD Baby Expands Artist Marketing With Addition Of Red Light's Geoff Halliday

CD_Baby_Logo_Black newCD Baby has hired Los Angeles based music marketer Geoff Halliday to lead release marketing for its international team focused on providing artist and label services to its distribution roster.

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5 Ways To Use Instagram Properly To Promote Your Band

3When it comes to using Instagram (or really any social media) to promote your music, it's important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram.

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Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]

4In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company's approach to music marketing and achieving the right balance with artist fans.

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5 Big Takeaways From Americanafest 2019

image from americanamusic.orgAmericanafest 2019 is a wrap. Thousands of musicians, music industry professionals and fans descended on Nashville for a four-day conference, an awards show filled with great music and short speeches alongside more than 500 official and countless unofficial showcases. 

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Dissecting A Spotify Playlist Promotion Pitch Letter

image from www.dittomusic.comSpotify playlist promotion offers.. we get them all the time. You probably do too. In this episode of the Music Biz Weekly podcast, co-hosts Michael Brandvold and Jay Gilbert read an actual Spotify playlist promotion proposal, dissect it and point out some very real red flags.

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Public Enemy’s Technique For Cracking “Second Album Syndrome”

1SAS or 'Second Album Syndrome' has become something of a phenomenon in the music business, with many artists struggling break new ground or successfully follow up a debut with an equally compelling sophomore release. Not so with famed hip hop group Public Enemy, however, who successfully broke SAS.

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8 Tips To Make Your Email Newsletters Mobile Friendly

1Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly.

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The EPK: An Updated Look

3Here W. Tyler Allen revisits the idea of Electronic Press Kit, or EPK, and how recent shifts in the music industry have precipitated the need for artists and managers to update their offerings for the era of social media and streaming.

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Music Marketing Platform Beatchain Adds Distribution

image from www.musicconnection.comMusic promotion and fan building platform Beatchain has added digital distribution powered by FUGA. The full direct to artist platform will launch in early 2020.

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Playlist Streaming: Is It Hurting The Artist?

1Leaving downloads and CDs in the dust, streaming (and consequently playlists) is now the new normal for music consumption. But just how much is this style of listening harming artists, and how much value is there getting your song a coveted placement on a popular playlist.

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Guide To Harnessing Influencer Marketing In The Music Business

1While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out and get ahead of the pack. Here, we look at how.

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How To Use Spotify Ad To Promote Music (And How Not To)

1In this piece, Brian Hazard of Color Theory walks us through his recent experience with the updated Spotify Ad Studio to promote his music, following a particularly disappointing initial foray using the marketing tool when it was first released.

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Why Discovering Your Genre Is Similar To Establishing A Business Niche

QIn this piece, Kayleigh Alexandra explains how the struggle of the modern aspiring musician is, in many ways, similar to the the challenge of the a fledgling business, and how the tactics for carving out a business niche can be employed to help grow your career as an artist.

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Spotify Enables Music, Podcast Sharing To Snapchat

SNAPCHATSpotify has launched an integration with Snapchat that allows users to share music and podcasts directly through Snapchat Stories. The feature is rolling out soon across iOS and Android devices starting today.

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Pick An Original Band Name Or Pay The Price: Meet AUTOPILOT

Autopilot-Spoitfy-Header-960x640While picking a band name that's cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn't been used already been used by other artists (past or present), and which doesn't defy any attempt to Google it. Here we look at the consequences of choosing an all-too-common moniker.

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What Artists Can Take Away From The Success Of Lizzo [VIDEO]

1No other artist is having quite as good a year as Lizzo, who is cleaning up by virtually every metric of musical success, from a host of song placements to a sold out tour. While it may seem sudden, this success is the result of years of meticulous planning. Here James Shotwell shares four key lessons other artists can learn from the pop sensation.

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What To Do When A Fan Posts A Video From Your Show On Instagram

2While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you can do with it to help market your music and your brand.

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Fans Want To Know Your Narrative: Crafting A Story For Your Music Career

3When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these elements are certainly important in cultivating a successful career, but it's important to also spend time developing a compelling bio and cultivating a solid, relatable image.

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SEO For Musicians: 6 Best Ways To Promote Your Music

Screen Shot 2019-09-02 at 4.21.30 PMWhile you may be able to find some success getting decent airplay for your music, your online presence is still likely to suffer without a proper visibility boost. Here we look at how DIY artists can employ Search Engine Optimization to increase their content's chances of being discovered via organic searches.

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Creative Ways To Strengthen Your Band's Image, Brand

3While most musicians dream of achieving some level of success, the majority of artists aren't lucky enough to also be natural entrepreneurs. Still, if you can't cultivate an interesting enough image to attract new fans, chances are you won't have much of a career in the music business. Here we look at some creative ways to grow your band's brand.

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