You need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible.
In this piece, Chris Robley explains why it's essential for new artists getting their start in the industry to release a standalone single before diving headfirst into dropping a full album or event EP.
Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates.
In this piece nineteen different experts in fields ranging from musician to author to podcast host, weigh in with their marketing predications for the music industry in 2019, and what artists can do to prepare for the year.
Both hugely accomplished music and entertainment moguls, Jay-Z and Dr. Dre's success has been propelled by their ability to understand music as a business, and effectively market it to their fans thanks, in part, to focus groups.
What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it.
As 2019 gets underway, the public's appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it's more important than ever to make your event stand out. Here we look at some key strategies that will help you come out on top.
While nobody loves commercials, they're an essential part of how Spotify's free tier operates. The streaming service will trying something new, however, by allowing outside advertisers to "sponsor" the incredibly popular user-specific "Discover Weekly" playlists.
Instagram has added the ability to publish posts to multiple accounts that you control at the same time. This limited regram feature is a small concession to the artists, influencers and marketers that have been pushing the social network to enable native reposting of content.
In the competitive modern music economy, any marketing edge you can gain in the crowded playing field is key. Here we look at classic marketing tool which not only holds up in 2019, but will likely continue to do so for the foreseeable future.
Indie rapper Kosha Dillz does it all pretty much himself. There's no agent, no label and only occasional help with marketing. Despite those obstacles he's carved out a touring career thanks to his impressive hustle and some tips he shares here.
The holidays can often put on strain on musicians, bringing a further layer of disruption to their already tumultuous lives, and often putting major projects on hold. That said, this pause can be a great opportunity to gather yourself and dive into the new year with fresh-eyed efficacy.
Never underestimate the power of music blogs in a marketplace where an almost unlimited number of voices are screaming for attention. We look at the Top 25 of the 200 most influential music blogs of 2019, whether you're trying to find new music to listen to or get your music 'discovered'.
With such a vast free user base, advertising on Spotify can be tempting prospect for bands and artists looking to promote their music. In this piece we look at the different types of Spotify ads available, and how to go about successfully launching one on the platform.
Given the value of email marketing for artists, being able to send mass emails to more than 100 of your fans at a time is essential. For such tasks, we enlist the help of Email Service Providers. Here we look at some of the most popular ESPs and what they can do for your marketing operation.
The idea of working in the music industry holds significant appeal, but as with so much of the entertainment business, it can be difficult to know where to begin, and how to advance. Here we look at three essential elements to focus on when working earn your place in the music biz.
Shawn Wilson from Muzooka.com joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Muzooka is where artists and their teams manage media assets across multiple platforms from a central hub.
In this piece from AWAL's #nofilter Q&A series, viral sensation Greyson Chance discusses how he was able to spin his fifteen minutes of fame from a sensational Lady Gaga cover into a successful career in the music industry.
Soundcloud sees the most new music uploads during this January. So since it's the time for creators to refocus on growing and building their careers, Soundcloud's artist and label services team it offering its top 5 tips to“break through the noise" and kick-start a music career in 2019.
As if Instagram Stories weren't enough of a game changer, the popular photo sharing site's introduction of Instagram live is taking the music industry by storm. A slew of new data has revealed live video captures viewers attention far better than on-demand content or traditional blogs, meaning it's more valuable than ever for artists to harness this new medium.
For artists, marketing music online has become a challenge. Traditional promotion avenues like blogs no longer provide the same opportunities, and so smart bands like Heart Attack Man are producing better, more interesting content to grab fan attention.
For artists and musicians, email marketing can be a tricky beast, and while may think your email marketing campaign is doing just fine, given that emails are being opened and tickets are being sold the reality is, you could be losing out to the competition - here we look at some key benchmarks that can help you better assess the success of your campaign.
Michael Brandvold and Jay Gilbert discuss the pitfalls of holding conference calls and meetings with groups of people and not having a single point of contact who is responsible for managing your project on this episode of the Music Biz Weekly podcast.
Catering to your fanbase is a key part of successful music marketing, and Spotify's new pre-save option - which gives fans the option of adding as-yet unreleased music their library, allows artists to engage with their listeners early, and ensures listeners don't miss out on the latest tracks.
VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top.
Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase, provided you follow these practices.