In this third of a four-part series on how to sell more tickets to your event, we focus on how you can free up your time to focus on things like your music by automating certain important marketing tasks while still maintaining an authentic presentation to fans.
If you're new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these five strategy, social channels can still be your oyster.
In the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs.
While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more merch at your next show.
Derek Sivers is back with his first interview in three and a half years, and it’s all about being a musician and the new music industry. Sivers has an almost mythical status in the DIY community, thanks to his work founding CD Baby, the first company to understand and serve the needs of D.I.Y. musicians, along with his prolific writings, Ted Talks and more.
In this second of a four part series on how to sell more tickets to your event, we kick things up a notch while still keeping the time commitment to a minimum, looking at how to build a social ad timeline, make personal appeals, and more.
When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase. Here, we explore how to organically build your following on the platform.
While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits.
No aspect of being an independent artist is particularly easy, but getting endorsements and sponsorships is perhaps one of the hardest and most confusing of all. In this article we look at four techniques for successfully securing an endorsement as a do-it-yourself musician.
Apple Music For Artists has long lagged behind Spotify and Pandora with the tools and analytics that it offers artists. That changed overnight with the public launch of a toolkit that insiders have been playing with for months.
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch.
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers.
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you're creating images that are optimized for maximum visibility.
This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv's latest release and engineered to help casually grow the artist's Spotify followers.
As per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform.
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform's offering makes for the music video promotion tool.
Sometimes life doesn't allow for the constant aggressive marketing you'd planned on, but fortunately building a strong marketing foundation can be done in just fifteen minutes a day. Here we look a five day breakdown of how to execute a formidable ticket selling ticket selling strategy.
Many artists bemoan the time they must spend on business and marketing, instead of focusing on their artistry and musicianship. While there's no silver bullet to changing this ratio, there are a number things you can do to make life easier on yourself and have more creative time.
While sharing your music has become easier, getting it into the ears of those who matter has become increasingly difficult. Here we look at four steps for how artists can make their music stand out and catch the interest of industry tastemakers.
In order to pop in a potential event-goers social channels, your posts need to both brief and compelling, summarizing the entirety of your event in just a brief sentence and single image. Though this sounds challenging, the good news is you don't have to do all this compositional work from scratch. Here we look at some valuable social media templates which can be used to help sell you next event.
There are a number of factors that go in to crafting the perfect email newsletter, form making the title engaging enough to catch a reader's attention to making sure the content is interesting enough that they continue to subscribe.
Playing a sold out show is one of the most rewarding feelings you get as an artist. But to get there requires planning and execution. This piece walks through every step of promoting a show from announcement to sellout.