VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top.
Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase, provided you follow these practices.
While a lot of airtime and marketing energy is put into landing a track on an official playlist, less attention is given to thriving sub-industry of third-party playlisting, and how artists can use it to their advantage.
Although necessary, promoting your music is usually an pricey proposition. Social media platforms, however, provide a largely inexpensive, risk free space for artists to hawk their wares. But, as CD Baby's Chris Robley explains, this still requires a careful, measured approach in order to be successful.
Communication is a two-way street, something which is just as true when it comes to the artist/fan relationship as any other. This means that, while it's important for artists to reach out to fans, they also need to be able to listen and get a sense of how fans are feeling.
While emails certainly do a lot for driving ticket sales, it's easy to wonder if they could be doing more, and artists frequently vacillate between sending too few emails, and bombarding their market base and over-saturating them. Here we look at new data on how to get it right.
Part of the main ethos behind SoundCloud which allows it to function is the idea of its users sharing and engaging with each other not just on a musical level, but also sharing common interests and ideas. As an artist, this can make for the perfect environment in which to build and grow a community of both fans and fellow creators.
Chris Robley of CD Baby highlights the five things every artist must include on their Facebook page that are so frequently neglected. When it comes to your Facebook page, a first impression is likely the only impression you'll be able to make.
Now that it's December, the holiday season is in full swing. For artists, this means a huge marketing opportunity, whether you're performing, recording, or simply marketing holiday merch, we here look at five key tips for capitalizing on holiday music fever.
Here we look at how the Facebook-owned social media platform powerhouse that is Instagram is dominating a transforming the music industry's social media landscape, and some of the statistics, trends, and hidden tricks through which it's doing it.
Although it's a great way for artists to boost their overall revenue, selling merch at shows can often be a challenge to do. Here we look at seven ways to switch things up and move a few more shirts at your next show.
How you market your website makes all the difference heavy traffic and a digital ghost town, and just like marketing your music, requires a carefully composed strategy with a product that will leave fans coming back for more.
While 91% of people check their email every single day, you're not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email marketing is successful.
While artists now live in a time when they have more freedom than ever to create, market, and sell their music, the digital age has brought with it a unique set of challenges as well. Here we look at the three biggest obstacles standing between contemporary musicians and success.
Ariel Hyatt and hear team at CyberPR share 7 tactics to use to first activate any fan base around a holiday music promotion to build engagement or sales – or both.
Spotify for Artists has launched the 2018 edition of its annual Wrapped campaign. Artist get a free custom micro-site chronicling their stats and successes on the streamer over the last year. Wrapped for fans give users a look back at the music they discovered and played on Spotify over the last year.
In this piece the people at Single Music why artists should more often bundle content, both physical and digital, and how marketing combinations of merchandise enables them to better connect with fans.
As a musician, promoting your music can often seem prohibitively expensive, particularly if you're just getting started out. While this is certainly true in some cases, not every promotional technique has to break the bank, and several of the following ideas are as inexpensive as they are powerful.
While the world's leading streaming service has taken great strides in empowering artists on its platform, it has a lot of catching up to do when it comes to users. One feature which would be tremendously valuable to listeners would be a 'Followed Artists' feed.
[UPDATED] Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing data. The reams of a growing number of major and indie artists are building their own
Ariana Grande's "Thank U, Next" just broke yet another YouTube record. In addition to being biggest music video debut in YouTube history, earning 55.4 million views in it's first 24 hours, its is now also the fastest video to earn 100 million views, reaching the milestone in under four days following the release of the video on Friday, Nov. 30 at 3pm ET.
The secondary ticketing market has been a problematic feature of the music industry for ages, with online technology transforming it into a multi-billion industry. Now, however, the ticketing industry is on the cusp of a massive transformation which could disrupt things for the secondary ticketing market.
The annual Spotify Wrapped billboard and ad campaign highlights unusual stats from the streamer's users. In an era when data privacy is a universal concern, Spotify is encouraging people to go public as part of an “Overshared” initiative that will feature the year-end stats of users that submit them.
YouTube has expanded Stories to all creators with more than 10,000 subscribers., as it said it would in June. YouTube launched its own version of Stories which was initially available only to select YouTube creators.
As an artist striving for success, you're doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it's easy to make career derailing mistakes. Here we look at five of the most common ones.
While the vast majority of us rely on Google for our searching needs, we're also aware of a few other engines like Bing and Yahoo, as well as some other outliers. One major search engine artists over look when focusing on making their music discoverable, however, is the Russian search engine Yandex.
Warner Music Group has named Jess Keeley-Carter as SVP of Global Digital Marketing, Recorded Music. Keeley-Carter was previously at Facebook, where she oversaw Label Partnerships for Europe, the Middle East and Africa.