Bandsintown_For Artist_Banner_6-11-19-01-01

Facebook Engagement Is Falling And There's No End In Sight

Facebook thumbs downDo you find your Facebook posts getting less and less traction? You're not alone and this time, more than the latest change in algorithms is to blame. User engagement with Facebook is declining and that trend is likely to continue, according to a new report from eMarketer.

Continue reading "Facebook Engagement Is Falling And There's No End In Sight" »


4 Signs You’re Ready To Hire A Music Publicist

2As an artist, the number day to day demands you face in writing, touring, practicing etc. can make it challenging to carve out time to speak with music journalists, a frustrating and often dead-end endeavor. So how do you know when it's time to take the plunge and hire a publicist to do it for you?

Continue reading "4 Signs You’re Ready To Hire A Music Publicist" »


How To Compose A Great, Attention Grabbing Press Release

3Even if you have all your ducks in a row when it comes to your social media presence and your website, press releases can often end up taking a back seat when it comes promoting your latest release. A solid, attention-grabbing press release is critical to a successful release strategy, however, as Angela Mastrogiacomo here explains.

Continue reading "How To Compose A Great, Attention Grabbing Press Release" »


What Bands, Artists Can Learn From Fortnite [Video]

1The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from.

Continue reading "What Bands, Artists Can Learn From Fortnite [Video]" »


5 Things Your Email Press Release Must Have

1When it comes to emailing press releases, acting as your own PR team makes an already challenging task even harder, and if you're hoping for industry gatekeepers to even give you the time of day, there are five essential things you absolutely need to be sure to include.

Continue reading "5 Things Your Email Press Release Must Have" »


Find Your Fans: Utilizing Data To Analyze Your Audience

FIND YOUR FANSThanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones.

Continue reading "Find Your Fans: Utilizing Data To Analyze Your Audience" »


If My Music Changes, Should I Change My Artist Name?

1Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek fresh moniker at some point to during their time in the industry. That said major rebranding, as Chris Robley here explains, can be a risky proposition.

Continue reading "If My Music Changes, Should I Change My Artist Name?" »


Creative Ways Of Engaging With Your Fanbase

2The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists can engage their base that will help them stand out.

Continue reading "Creative Ways Of Engaging With Your Fanbase" »


How Cameo App Can Jumpstart Music, Tour Promotion

1Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.

Continue reading "How Cameo App Can Jumpstart Music, Tour Promotion" »


Make The Most Of Social Media Marketing Using Email And Instagram

Social media using instagramIt's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two.

Continue reading "Make The Most Of Social Media Marketing Using Email And Instagram " »


Which Merch Items Sell Best In Your Genre?

2Selling merch is a great way for artists to pull in additional revenue while they're on the road, while simultaneously expanding their audience and growing their brand. But how do you know which items will sell? Here we help to take some of the guess work out of merch by breaking down some key data on what sells best in which genre.

Continue reading "Which Merch Items Sell Best In Your Genre?" »


No More Genres: Making Your Musical Niche Work For You

1Yesterday, top music industry analyst Mark Mulligan wrote that  Niche Is Music's New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also successfully bridge genres.

Continue reading "No More Genres: Making Your Musical Niche Work For You" »


How To Unlock Dozens Of Revenue Streams From A Single Song

1In this piece, the people at Disc Makers break down the multitude of ways in which artists can earn revenue from just a single song, via the fans and musicians seeking access to source tracks, samples, stems, and more.

Continue reading "How To Unlock Dozens Of Revenue Streams From A Single Song" »


Apple, Amazon, Google Sued For 'Massive' Music Piracy

PiracyApple, Amazon, Google, Microsoft and Pandora are being sued for selling and streaming unauthorized recordings of Harold Arlen, the composer of Over the Rainbow and other classic songs. The lawsuit accuses the companies of running “massive music piracy operation” involving more than 6,000 pirated recordings.

Continue reading "Apple, Amazon, Google Sued For 'Massive' Music Piracy" »


Building Passionate Clusters Of Fans: Niche Is Music's New Mainstream says MIDiA's Mark Mulligan

image from cdn.pixabay.comIn an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success - even on a global scale - is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing that has ever happened to it."

Continue reading "Building Passionate Clusters Of Fans: Niche Is Music's New Mainstream says MIDiA's Mark Mulligan " »


Set Realistic Goals, Expectations [Music Biz Weekly Podcast]

image from cdn.pixabay.comThis week on the Music Biz Weekly podcast Jay Gilbert and Michael Brandvold discuss why you need to set realistic expectations and goals for any project you are working on. It's your very first release, thinking that Rolling Stone will review is not realistic. You can't sell out a show in your home town, touring Europe probably isn't too realistic.

Continue reading "Set Realistic Goals, Expectations [Music Biz Weekly Podcast]" »


Make A Splash By Tapping Into Local Promo Opportunities

3While the wonders of technology have made it possible for every artist, big or small, to seek out and find an international audience, too often this potential leads band and performers to neglect their more accessible local audience.

Continue reading "Make A Splash By Tapping Into Local Promo Opportunities" »


Music Think Tank Weekly Recap: Promote Your Music • House Concerts • Unheard Of Music Festivals • More

MTTRecapNew copySMOLOn MusicThinkTank this week, our contributors shared original articles on the best methods for promoting your music, why you should opt to play house concerts over bar gigs, some amazing but unheard of festivals from around the world, and more!

Continue reading "Music Think Tank Weekly Recap: Promote Your Music • House Concerts • Unheard Of Music Festivals • More" »


5 Surefire Techniques For Marketing Your Band’s Next Tour

1Going on tour can certainly be an exciting prospect, but becomes even more so if you know people are going to actually turn up at your shows. As with so many things in the music biz, properly publicizing your event and reaching out to fans is key ensuring your time on the road is a success.

Continue reading "5 Surefire Techniques For Marketing Your Band’s Next Tour" »


How Spotify Pre-Saves Can Boost An Album Release

1With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece Christine Elise Occhino walks us through how to utilize the Spotify pre-save feature for maximum efficacy.

Continue reading "How Spotify Pre-Saves Can Boost An Album Release" »


Unique Music Merchandise Ideas

1Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through which to expand a personal or artistic brand.

Continue reading "Unique Music Merchandise Ideas" »


5 Things To Keep In Mind For Your Next Photo Shoot

2As an artist, having solid promo photos is key, so when prepping for you next photo shoot, it's important not only to make sure you look good, but also also that these five key logistics are fully kept in mind before that shutter starts clicking.

Continue reading "5 Things To Keep In Mind For Your Next Photo Shoot" »


8 Best Methods For Promoting Your Music

3In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.

Continue reading "8 Best Methods For Promoting Your Music" »


64 Pop, Indie Spotify Playlists Worth Pitching and How To Reach Them

1In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists indie/pop artists should be pitching their music to, as well as how to reach out and actually get ahold of them.

Continue reading "64 Pop, Indie Spotify Playlists Worth Pitching and How To Reach Them" »


8 Ways The Grateful Dead Have Become An American Brand

1While their music may not be to everyone's taste, there's no denying that the The Grateful Dead have been incredibly successful, not only in their musical career, but also in leveraging their success into an iconic American brand.

Continue reading "8 Ways The Grateful Dead Have Become An American Brand" »


Guide To Promoting Your Unreleased Music [Video]

3Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider.

Continue reading "Guide To Promoting Your Unreleased Music [Video]" »


Getting What You Want In The Music Industry Without Burning Bridges

5In an industry as challenging as the music business, your practically guaranteed to find yourself in any number of difficult interpersonal situations when trying to get what you want, and navigating them without torching your network can often be a struggle.

Continue reading "Getting What You Want In The Music Industry Without Burning Bridges" »


50 Hard Rock/Pop Punk Playlists You Should Be Pitching, How To Reach Them

2In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists hard rock/pop punk artists should be pitching their music to, as well as how to actually get ahold of them.

Continue reading "50 Hard Rock/Pop Punk Playlists You Should Be Pitching, How To Reach Them" »


4 Benefits To Recording, Releasing Commentary For Your Music

1Sometimes it can be hard to convey everything you want about your music through the album alone - luckily this creates the perfect opportunity to release commentary, giving fans insight into your creative process while keeping them engaged in the music.

Continue reading "4 Benefits To Recording, Releasing Commentary For Your Music" »