In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at combining the middle two S.T.A.G.E.S. of Awareness and Gathering, and tackling them together.
While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well.
Martin Atkins has drummed for Public Image Limited, Ministry and Nine Inch Nails. But in recent years, he has become an author and educator. Now at Millikin University, Atkins shares why more artists need to radically rethink their approach to building a career in the new music economy.
Hypebot chronicles music tech and how its changing music discovery, consumption, marketing and monetization. But seldom do we get to share a look behind the scenes at the people that make it all work. Now, the fine folks at Bandzoogle have offered a look at a day in the life of their support team.
Though not quite as active as it once was, Spotify's Insights blog once offered its artists ideas and information about different industry trends - here we look at a distillation of some of the blog's more salient points.
In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at how to design and launch a successful email marketing strategy and how to conduct ongoing management and maintenance of said strategy.
Search Engine Optimization (SEO) was once critical to effectively growing one's presence on the internet, and while it is no longer the be all and end all thanks to the domination of social media, correct keyword choice still makes huge difference for artists and musicians when it comes to Google's algorithm and guiding traffic to their sites.
In an effort to take some of the guessing out of music marketing, here Chris Robley explores the concept of remarketing, wherein artists use the past behavior of fans in order to predict how they'll behave and where they'll spend their money in the future.
While the recorded industry may still be struggling, live music has seen an impressive 16% increase since 2016, with the market for live music now larger than ever before. One of the key takeaways from this lies in the value which consumers place on being able to intimately connect with these performers, suggesting that going small is essential to building a genuine music community.
As part of a quarterly earnings report, Snapchat shared that it had last 2 million active daily users in the last three months. With 186 million users, Snapchat still has impressive reach. But pressure from Facebook and Instagram and an unpopular redesign spell trouble for the social network.
For up and coming artists, the touring game has always been a struggle, and while the music industry has changed greatly over the years, many of the strategies that worked twenty years ago remain effective today when combined with some more contemporary tricks and tactics.
Facebook is rolling out new music features, after recent deals with the major labels. The results feel a lot like a modern version of MySpace Music, which veteran Hypebot readers may remember was once the #1 marketing platform for indie and diy music.
So many music marketing opportunities, and so little time to implement them. The crack team at CyberPR offers this impressive overview of all the worthwhile music marketing platforms to help you choose where to put your efforts.
For artists looking to get to know their online audience a little better, there are a variety of online tools at their disposal, but perhaps none is more powerful than Facebook Analytics. Here we offer some tips for those new to the service on how they can get the most out of it.
A successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail.
'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past.
In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing.
If you're a local band that's still a little rough around the edges, getting anyone to care about your music or show an interest outside your immediate family and friends can be difficult. That said, here are a few ways to give your band that professional sheen without breaking the bank.
Instagram Stories disappear after 24 hours, making them easy to dismiss as a marketing tool. But with more and more interactions on the platform shifting to Stories, it is a social channel that should not be ignored.
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy.
"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz writes, as his kicks off a tour. "Well, chances are that means the venues aren't paying you much and you are figuring how to get out there and learn more from it! I have a tour happening right now, and now that I am getting paid a little bit more than I used to...lets us figure out a way to do it by writing it down and sharing the wealth. Don't be lazy. Do it!"
Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past.
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of.
.. BEWARE! There are a lot of experts, people who claim to have figured IT out and those with guaranteed methods to get there faster. This week the Music Biz Weekly podcast is all about the old saying... if it's too good to be true, it is. There is no substitute for hard work and putting in the time and effort.
One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's "bookability".
While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.
Lately Patreon has been going the extra mile in trying help its users maximize potential on the site, including allowing its users to provide special limited time offers to their fans. Here Brian Hazard walks us step-by-step through the art of limited time offers, both generally and using Patreon specifically.
Choosing the right band name is something many artists struggle with, and like anything else is susceptible to the cultural trends of the time. It should be no surprise then, that many successful groups haven chosen to go off the rails by incorporating symbols and characters that are often difficult to pronounce or type.