Meta Trends That Will Shape Music Industry In 2019

1As the music industry closes the door on 2018, some of the promised technologies of the year, like blockchain and AI, hit the world of music with more of a fizzle than a bang, but 2018 did deliver some indicators for what meta trends will likely have the most impact as we move forward into 2019.

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For The Young, Music Drives Social Media

1It is perhaps unsurprising that music tends to occupy a larger part your life when you're young. Knowing this, it correlates that social media used by a 13 to 24 demographic would, to a greater extent, be driven by music, as a new study recently revealed.

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How To Make An Audience Feel Nostalgic Using Music

1Nostalgia can be a powerful tool for artists to harness, particularly when it comes to marketing to adults, and while directly copying music from their childhood by be legally suspect, there are a number of other ways to use elements from their past to evoke musical nostalgia.

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Why Image Matters In The Spotify Age: Secretly Group Creative Director Explains

seDanny Ross sat down to chat with Robby Morris, the creative director of indie powerhouse the Secretly Group, which is responsible for the releases of Bon Iver, Angel Olsen, The War On Drugs and others about why image is so important in the streaming age.

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7 Top Marketing Strategies For Artists

2For a lot of artists, marketing doesn't come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately, marketing is an essential yet increasingly part of being successful as a musician. Here we look at seven strategies that can make things easier.

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How Robyn Sold 50% of Madison Square Garden In 2 Days

1Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her Events Landing Page with her Instagram story.

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4 Most Important Facebook Practices For 2018's Artists

1When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be a useful marketing tool.

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12 Questions To Ask Yourself Before You Post On Social Media

2Being on social media is important for artists, but using it effectively is another matter, and clumsy posting can often do more harm than good. Here we look at twelve important questions to ask yourself before you post on any social media.

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Pitchfork and Vinyl Me, Please Launch Reissue Series With Slowdive's Pygmalion

image from lh4.googleusercontent.comPitchfork and record of the month club Vinyl Me, Please are partnering to curate and reissue four special edition vinyl albums over the next year. The series will kick off in December with UK shoegaze legends Slowdive and a limited 2,000 record pressing of their 1995 album Pygmalion.

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The S.T.A.G.E.S. Of Email Marketing [PT. 6]

1In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work.

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Pandora, Spotify Podcast Moves Good New For Musicians and Record Labels

Spotify Podcast[UPDATED] This week, Pandora announced the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized podcast recommendations. Spotify and Apple Music have both stepped up their podcast game, as well, by improving their search and discovery options.

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Viral Rapper Wynne Talks Lemur Doodles, Espionage, Tierra Whack [INTERVIEW]

Screenshot 2018-11-14 06.52.20In this installment of the #nofilter interview series, AWAL talks with viral rapper and social media sensation Wynne about some of her more off-the-beaten path thoughts and opinions.

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7 Tips On How Gather Your First 5,000 Followers On SoundCloud

1While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when it comes to gaining a critical mass of followers on the site.

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Beginner's Guide To Building An Audience

1As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up.

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Marketing Music In 2018: Music Ally’s Sandbox Summit

1In an effort to come together and share and discuss the current state of music marketing in 2018, Music Ally hosted an all-day Sandbox Summit conference, pulling in music industry leaders from across the global digital marketing space. Here we look at a breakdown of the day's events and what was learned from some of the key speakers.

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On Spotify, A Follow Is More Powerful Than A Pre-Save

1There are many options to promote music on Spotify, and while they all have their pros and cons, some strategies are more effective than others. CD Baby's Chris Robley illustrates why artists should focus on follows rather than pre-saves.

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Want More People At Your Gigs? Send Gig Reminder Emails

1Despite how great your fans may be, they can't be counted on to know when all your upcoming gigs are, and need a little gentle reminding in order to get them through the venue door. Here we look at an email reminder strategy that won't irritate fans but can help keep a show on their radar.

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The Power Of The Playlist: Is It Overblown?

1Among artists releasing music this days, it's fairly common to see them sink a lot of promotional resources into trying to gain a coveted placement on one of Spotify's major playlists, the theory being that such a prominent placement will make a band's career, but is this really the case?

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8 Tools To Help You Monetize Your Music Online

2Being an entrepreneuring artist in 2018 is still incredibly hard, but has some advantages as well, particularly in the monetary department. Here we look at eight tools that can help you to get your music out there an heard, and bring in a little cash while doing it.

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Taking Advantage Of The Marketing Power Of Facebook (In Just 5 Minutes)

1If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at three ways DIY artists can boost attendance through their use of Facebook Events.

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3 Big Tips Gaining More Instagram Followers As A Musician

2Social media has proven itself to be an invaluable tool for musicians and Instagram is, in many ways leading, the pack. That said, the platform isn't much good to any artist if they don't have any followers, so here we look at the three most important tips for gaining fans on the service.

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If You Want To Live Stream, Twitch Dwarfs YouTube [CHART]

TwitchWhile longform live streaming on YouTube, Facebook and Instagram is on the rise, their audience is still dwarfed by Twitch. While thought of as a gaming and esports platform, a lot more happens or could happen there. Savvy musicians like Drake have already experimented with the platform by playing a top gamer live, but that just scratches the surface of how the Amazon owned platform could be used to connect with fans.

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