Music videos can be a powerful tool for artists, helping them to both raise their profile and directly communicating and artists artistic image. That said, music videos no longer carry quite the clout they did a decade or more ago, and the typically high cost of production can making the decision of whether or not to produce a music video a tough one for artists.
Facebook has accrued something of a reputation for harvesting data about its users, and while this may be unsettling to some, the good news is that for bands and artists who utilize the business end of Facebook, there's a plethora of valuable insights at your disposal. Here we look at what exactly you should be doing with them.
With the new Show.co's Ad Builder tool, artists can easily create an ad capable of reaching Spotify's massive listening population, with targeting based on the geography and genre interests of listeners. Here Chris Robley outlines some key tips for actually recording and producing these audio ads.
In this fourth of AWAL's five part Decoded series on how to effectively allocate money in your music career, we dig into the process behind setting up your next music marketing campaign for success, and hear from multiple industry experts about some of the lessons they learned during their time in the business.
Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you're selling as many tickets as possible.
While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing.
If you've got a major show or tour in the offing, you may be eager to think of new ideas for taking your marketing to the next level, and amplifying your exposure among potential ticket buyers. Here we look at ten great guerrilla marketing ideas for 2019.
With the world of music journalism in a state of disarray, navigating when and how to get press coverage of your music has become increasingly challenging. Even once you've selected an outlet, getting that publication or personality interested in your music is a major hurdle, one where adding a personal touch can go a long way.
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights.
15 major news outlets have joined together to oppose a restrictive photo agreement fot Ariana Grande’s upcoming Sweetener Tour. The agreement, which all photographers must sign to recieve a photo pass, includes a clause giving Grande ownership of all of the images.
In the modern music industry, being talented and unique isn't enough to help you stand out from the crowd of other artists, and gaining the kind of recognition you want in a competitive market requires careful strategizing, and a good understanding of your strengths.
When trying to promote yourself as an artist, it can be easy to fall into the trap of focusing exclusively on social media and the promotion of your latest release, for while this is certainly important, too many artists neglect the development of their personal narrative, and the crafting of an image that's compelling to fans.
Since playlists are the new radio, Soundcloud is making sure they have a place on the dial. Beginning today, alongside the personalized “SoundCloud Weekly” and playlists like “Fresh Pressed,” the steamer is adding more handcrafted playlists, including some curated by leading music journalists and artists.
An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious marketer. The highlights and how to use the platform to market music:
As you start to develop as an artist and achieve more success, it's a good idea to start thinking about your professional image. Once of the best ways to cultivate a good public face is through a website. Here we look at just how to go about that process.
With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry concerned.
In an effort to combat some of the negative press it's been receiving over its efforts to keep down songwriter royalty rates, Spotify is planning to hold a series of "town halls" where songwriters can air their concerns, a tactic the streaming company tried in 2014, with less than ideal results.
As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team.
You can pour your heart and soul into a record and create some of the best work of your life, but creating good music in no way guarantees anyone will hear it. Here we look at five common pitfalls artists make when releasing new music, and how can avoid making them.
As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create.
For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task.
Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a music marketing channel, even as it's owner Facebook's effectiveness declines.
In part two of this five part series on how to effectively allocate money in the correct places in order to benefit your music career, we look at a visual framework for self-investment, and how artists can use it as a series of checks and balances when developing their business.
As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game.
BAND VS BRAND is a feature length documentary film focusing on the current state of the music business and on how “the brand” of a rock group, in many cases, has more power than the band members themselves. Filmmaker Bob Nalbandian joins Music Biz Weekly podcast co-hosts Michael Brandvold and Jay Gilbert.
Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans.
In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the wrong place.
Knowing the best times to post on each social media service is a confusing but crucial step in the marketing process. Using combined data from QuickSprout, Buffer, TrackMaven, Fast Company, and KISSmetrics, WebFeatComplete has developed an easy to follow schedule of times and days.
CD Baby's Show.co marketing platform for independent musicians and labels has added the ability to purchase and run audio ad campaigns on Spotify, iHeart and other music platforms targeting a specific city or region with customized 30-second ads.
For many listeners, music is far more than just sound, and acts as a strong emotional force. This makes music, and the inextricably linked if sometimes adversarial format of radio a uniquely powerful platform for marketing. Here Fred Jacobs looks at examples of music marketing from the beginning of the year which demonstrate the impact artists, and the radio stations that play them, have on consumers