CD Baby has moved its DIY Musician conference to Austin on August 16-18. To mark the shift, the much-loved d.i.y. music distributor is adding some real star power to its already strong mix of networking, advice, and inspiration.
Apple Music has relaunched its flagship alternative playlist as ALT CTRL. Formerly known as The A-List, the refreshed global playlist spotlights new music from across the alternative genre, hand-picked by Apple Music curators.
As any artist with an online presence should by now be aware, Instagram Stories are a major part of any effective social media marketing strategy. IG stories can do wonders for driving traffic to artist sites, as well as offering key metrics and which fans are engaging and what they enjoy. Here we look at which of these metrics you should keeping an eye on.
For virtually every live show waiting in line is part and parcel of the whole experience, with often standing in a que for hours before a show kicks off. This time can make for a great, old school, real-world marketing for other artists, providing a captive audience who is clearly passionate about music.
Spotify has done wonders for allowing artists to share their music with the world, and having a Spotify presence right from the beginning can do a lot to help artists reach their intended audience. Unfortunately, many artists neglect getting verified on the platform - something which has a number of perks.
While playlist placement has become the holy grail for many artists and their promoters, this new case study of sorts from Kieron Donaghue, looks at how playlist placement alone is not in and of itself sufficient as a marketing strategy.
Now regarded as an actual job instead of just a hobby, blogging can have a lot of advantages when it comes to getting your music some serious exposure, but the blogging game has changed a lot over the past year - here we look at how to launch a successful blog in 2019.
One of the best parts of listening to music is getting to share it with your friends, and thanks to the magic of modern playlisting, collaborative playlist creation can is now a reality. Here Randy Zimmerman walks us through how to create group playlists on both Spotify and Apple Music.
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order to broaden your own marketing opportunities.
Sharing your music with the world has changed dramatically since the days of busking, with developments in online tech making instant distribution an easy reality. Currrently, SoundCloud is one of the most artist-friendly platforms available - but how can you use it to reach the right audience for your music?
With a few important exceptions, nobody likes a loser. This is doubly true for those musicians looking to cultivate a following via social media. Here we look at how artists can present a successful-seeming before without also coming across as inauthentic.
As every successful musician knows, carving out a career in the music industry involves more than just musical skill, and also requires an ability to market yourself and your music to potential fans. Here we provide six key tips for those just starting out in decidedly tough industry.
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and labels promote their music to the right audience.
Using lengthy long ultra-specific hashtags might be fun and feel good to do, but will do little as far as actually picking up traffic is concerned. Hashtag sets on the other can make a huge positive difference in boosting the engagement of a post.
It's not the number of fans an artist has, but rather their level of commitment that matters, says Ariel Hyatt of CyberPR. It's true fans, those emotionally connected to the artist, that matter. Understanding fan commitment and building an emotional bond are essential to building a meaningful fanbase. Hyatt offers a road map.
It's impractical to assume any artist can constantly churn out new material, and a reprieve from creating music can often be a healthy thing. That said, getting back in the game can be challenging, not just for you, but also for you fans when it comes to introducing them to your new material.
Creating a music video can be a complex, lengthy, and above all expensive endeavor, meaning you should work to get as much out of the end product as you can. Here we look at four clever ideas for how you can utilize elements of your music video to create other valuable content you can apply to additional promotional efforts.
Mastermind groups can provide the support that helps smart people do great things. Ariel Hyatt of Cyber PR has successfully brought this widely praised networking meets group therapy practice into the music world and shows you how you can too.
In this article, Jeppe Faurfelt breaks down the different data silos which industry artists should be keeping track of, why the distinction between them is so important, and why everyone on an artist's team should have access to all of them.
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances are good you'll fall into some all-too-common pitfalls if you're not careful. Here we look at three frequently made mistakes and how to avoid them.
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting the most bang for your buck.
What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment.
Getting people to actually show up at your show can be exhausting, and if you've been at the DIY artist thing for awhile, chances are you've given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list is the most likely to get potential concert goers off the couch and out of the house.
If you've entered the difficult world of music PR, you've doubtless faced the bone-chilling silence which greets most of your pitch emails. Getting a response to your carefully crafted email can largely hinges on finding just the right person to contact - here we look at some helpful tips for finding cold contact you want.
After pouring your sweat, tears, and of course money into an album, you're likely going to want someone to actually listen - unfortunately, there are a number of all too common blunders artists often making leading up to the release process which can limit your audience to just a handful of listeners.
Indian rapper Badshah’s new music video ‘Paagal’ has broken the YouTube 24 hour debut record held by BTS with 75 million views, according to his label Sony Music. But the milestone appears to have come thanks, in large part, to a big Google AdWords spend from the label.
Despite a very public feud with Taylor Swift, her former label, the just acquired by Scooter Braun Big Machine Records, is wasting no time cashing in on her catalog with the release of five songs from her 2006 self-titled debut album on limited-edition vinyl.
With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts, and trying to cover all your bases can often lead to you covering none of them instead. Here we look at how to pick and choose which social media platforms to bring down the hammer on for maximum marketing efficacy.