As a contemporary artist marketing your work, it's essential to focus on video across all available platforms. Here we look at three basic tricks for how you can utilize video in effectively promoting your music to fans.
Here Jake Udell explores how one artist is reinventing the traditional album cycle by using a marketing a strategy which goes past building anticipation, instead using the groundwork of fan loyalty to propel the release.
In this piece, Cherie Hu speculates on four important way in which the music business, or more specifically the music video business, will radically transform in 2019 for both creators and consumers alike.
The Clio Music Awards today announced its 2019 call for entries. Part of the Clio Awards, the global creative and ad community's premier awards show, Clio Music recognizes work spanning artist promotion, music marketing, brand collaborations and the use of music in advertising.
Once you've finished creating your music, its time to develop a strategy for how you want to release it. With so many digital distributors out, it picking one can be a difficult choice, something made more complicated by the decision of whether you want to pay an upfront fee, or allow the distributor to share your revenue.
Once you've planned the perfect show or event, you are then faced with the uncomfortable necessity of getting people to actually attend. Luckily, there are a variety of tools and strategies out there for doing precisely that.
As subscription based services begin to occupy an increasingly large section of the market, artists are wondering how they can better get in on the action. Here we look at why a subscriber base would be so valuable to artists, and some of the challenges in creating an artist-specific subscription base.
A lot of pieces need to fall into place for an up-and-coming band to get coverage from a publicist, but a simple lack of good manners can be a dealbreaker right out of the gate. Here we look at five different types of emails music publicists actually love to receive.
Any artist today is aware of the value of building followers on Spotify, as growing this base increases your chances of landing on a high-profile playlist. Here we look at some creative ways for artists to flip fans into followers.
In this piece Angela Mastrogiacomo walks us through the ways in which artists can grow their connections in the music industry, identify opportunities and secure sponsorships/partnerships in order to grow their brand.
You need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible.
In this piece, Chris Robley explains why it's essential for new artists getting their start in the industry to release a standalone single before diving headfirst into dropping a full album or event EP.
Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates.
In this piece nineteen different experts in fields ranging from musician to author to podcast host, weigh in with their marketing predications for the music industry in 2019, and what artists can do to prepare for the year.
Both hugely accomplished music and entertainment moguls, Jay-Z and Dr. Dre's success has been propelled by their ability to understand music as a business, and effectively market it to their fans thanks, in part, to focus groups.
What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it.
As 2019 gets underway, the public's appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it's more important than ever to make your event stand out. Here we look at some key strategies that will help you come out on top.
While nobody loves commercials, they're an essential part of how Spotify's free tier operates. The streaming service will trying something new, however, by allowing outside advertisers to "sponsor" the incredibly popular user-specific "Discover Weekly" playlists.
Instagram has added the ability to publish posts to multiple accounts that you control at the same time. This limited regram feature is a small concession to the artists, influencers and marketers that have been pushing the social network to enable native reposting of content.
In the competitive modern music economy, any marketing edge you can gain in the crowded playing field is key. Here we look at classic marketing tool which not only holds up in 2019, but will likely continue to do so for the foreseeable future.
Indie rapper Kosha Dillz does it all pretty much himself. There's no agent, no label and only occasional help with marketing. Despite those obstacles he's carved out a touring career thanks to his impressive hustle and some tips he shares here.
The holidays can often put on strain on musicians, bringing a further layer of disruption to their already tumultuous lives, and often putting major projects on hold. That said, this pause can be a great opportunity to gather yourself and dive into the new year with fresh-eyed efficacy.
Never underestimate the power of music blogs in a marketplace where an almost unlimited number of voices are screaming for attention. We look at the Top 25 of the 200 most influential music blogs of 2019, whether you're trying to find new music to listen to or get your music 'discovered'.
With such a vast free user base, advertising on Spotify can be tempting prospect for bands and artists looking to promote their music. In this piece we look at the different types of Spotify ads available, and how to go about successfully launching one on the platform.
Given the value of email marketing for artists, being able to send mass emails to more than 100 of your fans at a time is essential. For such tasks, we enlist the help of Email Service Providers. Here we look at some of the most popular ESPs and what they can do for your marketing operation.
While a great deal of focus is typically put on artists promoting themselves online, there is still much to be said for old school in the flesh networking. Music conferences can be a great place to do this, so here we look at a helpful breakdown of some 2019's best upcoming events.