Martin Atkins' Punk Rock Rules For Music Business Success

Martin AtkinsMartin Atkins has drummed for Public Image Limited, Ministry and Nine Inch Nails. But in recent years, he has become an author and educator. Now at Millikin University,  Atkins shares why more artists need to radically rethink their approach to building a career in the new music economy.

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Behind The Curtain: Inside The Bandzoogle Support Team

Bz-support-coffeeHypebot chronicles music tech and how its changing music discovery, consumption, marketing and monetization.  But seldom do we get to share a look behind the scenes at the people that make it all work. Now, the fine folks at Bandzoogle have offered a look at a day in the life of their support team. 

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How Keywords Impact Your Site Ranking

2Search Engine Optimization (SEO) was once critical to effectively growing one's presence on the internet, and while it is no longer the be all and end all thanks to the domination of social media, correct keyword choice still makes huge difference for artists and musicians when it comes to Google's algorithm and guiding traffic to their sites.

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Think Small: The Key To Building Genuine Music Community

2While the recorded industry may still be struggling, live music has seen an impressive 16% increase since 2016, with the market for live music now larger than ever before. One of the key takeaways from this lies in the value which consumers place on being able to intimately connect with these performers, suggesting that going small is essential to building a genuine music community.

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Touring: New School Tricks Plus Old School Hustle

1For up and coming artists, the touring game has always been a struggle, and while the music industry has changed greatly over the years, many of the strategies  that worked twenty years ago remain effective today when combined with some more contemporary tricks and tactics.

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Facebook Is Looking More Like MySpace And That's Good News For Musicians, Labels

Facebook-musicFacebook is rolling out new music features, after recent deals with the major labels. The results feel a lot like a modern version of MySpace Music, which veteran Hypebot readers may remember was once the #1 marketing platform for indie and diy music.

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Musician’s Guide to Marketing Platforms [Cyber PR]

image from l1ead10mrj-flywheel.netdna-ssl.comSo many music marketing opportunities, and so little time to implement them.  The crack team at CyberPR offers this impressive overview of all the worthwhile music marketing platforms to help you choose where to put your efforts.

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A Guide To Getting The Most Of Facebook Analytics

1For artists looking to get to know their online audience a little better, there are a variety of online tools at their disposal, but perhaps none is more powerful than Facebook Analytics. Here we offer some tips for those new to the service on how they can get the most out of it.

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7 Indicators You Have The Wrong Music Marketing Strategy

Marketing mistakesA successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail.

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Evaride Talks Hustling Their Way To A Debut Streaming Hit [INTERVIEW]

2Although already experienced musicians in some unusual ways, the band Evaride here sat down to talk with AWAL about their music and how they managed to hustle their way into debuting a streaming hit.

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How To Make A Band Seem More Professional (On The Cheap)

1If you're a local band that's still a little rough around the edges, getting anyone to care about your music or show an interest outside your immediate family and friends can be difficult. That said, here are a few ways to give your band that professional sheen without breaking the bank.

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8 Ways To Build A Musician's Marketing Strategy

1The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy.

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How To Promote A Tour Before And During It With No Money [Kosha Dillz]

Kosha Dillz"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz  writes, as his kicks off a tour. "Well, chances are that means the venues aren't paying you much and you are figuring how to get out there and learn more from it! I have a tour happening right now, and now that I am getting paid a little bit more than I used to...lets us figure out a way to do it by writing it down and sharing the wealth. Don't be lazy. Do it!"

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If It's Too Good To Be True, It Is

too good.. BEWARE! There are a lot of experts, people who claim to have figured IT out and those with guaranteed methods to get there faster. This week the Music Biz Weekly podcast is all about the old saying... if it's too good to be true, it is. There is no substitute for hard work and putting in the time and effort.

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Premiere Your Next Music Video As A LIVE Facebook Event

1While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.

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Promoting A Limited Time Special Offer: A How-To Guide

1Lately Patreon has been going the extra mile in trying help its users maximize potential on the site, including allowing its users to provide special limited time offers to their fans. Here Brian Hazard walks us step-by-step through the art of limited time offers, both generally and using Patreon specifically.

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What’s In A Name? How Bands Use Symbols, Characters

1Choosing the right band name is something many artists struggle with, and like anything else is susceptible to the cultural trends of the time. It should be no surprise then, that many successful groups haven chosen to go off the rails by incorporating symbols and characters that are often difficult to pronounce or type.

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