What Bad Wolves’ Success Can Teach All Musicians [INTERVIEW]

2Here James Shotwell chats with Bad Wolves, a rock and roll group who have been able to cultivate success in a genre some had deemed dead. In this interview, they detail how they found success with their recent cover of 'Zombie' and how the group's collective experience in the music business has affected their career.

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Death Metal Remix Of Greta Thunberg's UN Speech To Benefit Greenpeace [You have to hear it!] #GREENMETAL

image from despotz.seA powerful death metal remix of young climate activist Greta Thunberg's moving speech at the UN Climate Summit will benefit Greenpeace,  Despotz Records announced on Tuesday.

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5 Techniques For Maintaining The Fans You Made On Your Last Tour

1While a lot of emphasis is put on how to prepare for your first DIY tour, it's also important to make the most of a tour after it's over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your career as whole.

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11 Common Music Advertising Mistakes and How You Can Avoid Them

Screen Shot 2019-10-01 at 7.43.34 AMHere AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms.

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How To Use Bandsintown To Reach Your Fans For Free

FreemusicAs the world's most popular concert discovery app, Bandsintown delivers info on live shows to more than 100 million music fans each month. Impressive numbers, but the burning question is how do you reach your fans?

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How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business

1While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider.

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How To Select The Perfect Music Analytics Tool

1[UPDATED] As music marketing becomes more and more data-driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the perfect music analytics tool for you.

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Blue Check, Please: What Is An Instagram Verification Badge?

2As with other social media, having a verified account on Instagram clearly carries with it significant value, but exactly what it means, and what the process of getting verified is like can seem elusive to some users. Here we walk through the importance of verification and how to determine whether or not you qualify.

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Facebook Implementing New Video Publishing Tools

2In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party.

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5 Tips For Branding Yourself In The Music Biz

1Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today's artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own.

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Business Skills For Band Members

4No matter how much time you spend practicing and honing your craft, talent and ability are, unfortunately, only a part of what makes for a successful music career. For the modern musicpreneur, a solid grasp on content management, social media, and an ability to network are all key skills for industry success.

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Fans: What Every Artist Wants

1When it comes to music, the 'build it and they will come' mentality rarely plays out the way artists would like, and the vast majority of the time, fans have to be found and actively converted. Here, Chris Robley guides us through this process and how artists can practically go about growing their listenership.

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Releasing A Single: 10 Best Strategies For 2019 & Beyond

Screen Shot 2019-09-25 at 7.32.02 AMReleasing a single track in 2019 is a very different animal than it once was, and presents a set of unique challenges and opportunities. In this piece Chris Robley offers the promotion and distribution tips needed for planning the release of your next standalone track.

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Getting Your Fans To Be Obsessed With Your Music

1If you want to succeed as a musician, it is essential to focus on your craft as an artist, and make your fans obsessed with your music. Here, Cari Cole reveals three secrets for making your music pop and getting your fans to perk up and take notice.

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Journey Of A Track: Navigating The Playlist Ecosystem

1In this recent article from Chartmetric analyzing music data, their playlist analyzer takes apart the Spotify, Apple Music, and Deezer playlist ecosystems to help artists formulate optimal trajectory for their tracks.

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5 Major Promotion Opportunities To Consider When Releasing Your New Music Video

4As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success.

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6 Music Industry Side-Hustles Artists Can Pursue

2As a musician, making enough money to pay rent and buy food  is tough enough as it is, but being able to pull down enough income to afford things like PR and interesting merch can often seem out of reach. Luckily, be a musician also opens you up to a number of interesting side hustles which can provide a valuable source of secondary income.

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How Fender Focused On 3 Trends To Build A Winning Future Focused Strategy (And Avoid Gibson's Mistakes)

image from i.pinimg.comFender has soared while Gibson and other instrument manufacturers have faltered despite both facing a shifting and uncertain marketplace. The reason for Fender's rise, according to Keith Jopling of consultancy MIDiA has been a trend-driven future-focused strategy driven by a new CEO and CMO along with former Warner Music digital executive Ethan Kaplan.

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Stressed Out By Your Small Stats? Watch This Video Now

Screen Shot 2019-09-23 at 9.50.31 AMAnalytics are more important than ever... but they don't tell the whole story. In this video by ArtistPro founder Hisham Dahud, he explains why emerging artists should NOT be deterred by relatilvey small numbers, because their CORE fans may be silently growing under the radar.

 

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Spotify For Artists App Gets A Makeover, Real-Time Stats

Spotify For Artists appSpotify for Artists is releasing a revamped app for both iOS and Android today. The new app rolling out this week includes a refreshed design, a new “home” tab with access to resources, personalized artists milestone updates and expanded real-time stats for both current listeners and new releases.

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Music Sharing On Socials Has Never Been Easier

Screen Shot 2019-09-23 at 7.24.55 AMWhere listeners are discovering music has always been a driving question in the industry and, perhaps unsurprisingly, the current answer appears to be social media. Here we look at how music is being shared between social media and streaming platforms.

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How To Sell More Tickets Without Having To Spend More Cash

ChispSome things money can't buy, and while you can spend all you want on self-promotion and advertising, some of the most important marketing that can take place isn't actually done by you, but can nonetheless generates more ticket sales than anything else.

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Every Artist Manager Needs To Master These Skills

1While the role of a music manager has changed dramatically over time, the skillset required to do the job well has, in many ways stayed the same. Here Angela Mastrogiacomo breaks down what the skills are and how  managers apply them.

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Marketing Tip: Piggyback On Current Trends Via Hashtags

1There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand your outreach and connect with new fans.

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3 Ways To Identify Your Target Fanbase

6When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy.

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Free Webinar: How To Sell Fan Subscriptions

image from bandzoogle.comBandzoogle has always created free tools that artists can use to diversify their revenue streams, including the recent addition of fan subscriptions. But getting started can be daunting, so we've partnered with Bandzoogle to present a free 'how to" webinar.

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6 Music Related Hashtags You Must Follow On Twitter

3For all the effort put into marketing on Instagram, the hashtag function continues to be an underutilized corner of the platform. Hugh McIntyre details the six hashtags you really need to follow.

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Instagram Reportedly To Replicate TikTok Features

TikOver the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.

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Bandsintown For Artists Launches with Free Geo-Targeted Messaging To Fans and, More

BaandsInTown Fist PngBandsintown Manager has relaunched as Bandsintown For Artists. The revamped platform adds free geo-targeted messaging to fans and other improvements that build upon concert discovery platform Bandsintown's ongoing commitment to enhance the connection between artists and fans through live music.

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