How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and one particular brand of cranberry juice into the cultural. Continue reading
Cherie Hu On The Future Of The Music Business
In Part 2 of this conversation with Cherie Hu, the award-winning music journalist weighs in on TikTok’s impact on the music industry, Kanye’s latest tweetstorm, and what the future of. Continue reading
Despite $1.75B Funding, Quibi Is Shutting Down 7 Months After Launch
Less than seven months after launching, short-form video platform Quibi is shutting down and co-founders Jeffrey Katzenberg and Meg Whitman are left explaining how they burned through $1.75B. “Quibi is. Continue reading
How TikTok Chooses Its Recommendations #ForYou
TikTok owes much of its massive success to its expertly designed, AI-based algorithm. Here, we analyze some new information from TikTok itself on how exactly it comes with videos that. Continue reading
4 Ways Yoga, Wellness Apps Create Opportunities For Musicians
The lockdown which began in March has led to a significant spike in the popular of not only at-home exercise apps, but also those that promote calm and reduce stress.. Continue reading
Spotify Just Revolutionized Music In Podcasts and The Potential For Artists Is Huge
A new Spotify format enables the addition of full songs to podcasts and it should mean big wins for artists on multiple fronts. Spotify Pays Artists When A Song Is. Continue reading
Spotify Adds Full Songs To Podcasts Via Anchor
Spotify has enabled the addition of full songs to podcasts. Previously adding music to a podcast meant navigating thorny licensing issues. To qualify, the podcasts must be created using the. Continue reading
Google Is Killing Hold Music
Google is effectively killing hold music and I can’t say I’m upset about it. When you call a toll-free number and a business puts you on hold, Google Assistant can. Continue reading
Spotify, Deezer, Epic Games Launch ‘Coalition For App Fairness’ In Challenge To Apple’s App Policy
Unhappy with Apple’s controversial policies surrounding third-party use of its App Store, thirteen music, gaming, and content distribution companies have joined forces to form the Coalition for App Fairness (CAP). Continue reading
Salem Ilese And Berklee’s Bonnie Hayes Talk Viral TikTok Hit ‘Mad at Disney’
21-year-old songwriter Salem Ilese struck gold with her mega hit song “Mad at Disney” which exploded on TikTok and has gone on to become one of the 50 most-streamed songs. Continue reading
