Verizon Wireless has unveiled a new music service as part of it’s Vcast offering which will allow consumers to download full-length songs and transfer them between their handset and a. Continue reading

It’s long been predicted that the cell phone could morph into the media player of choice since almost everybody’s got one and because we’d all appreciate one less thing to. Continue reading

In the increasingly splintered world of media where advertising is everywhere, cross promotion remains one of the few methods left to catch a consumer off guard enough to actually get. Continue reading

Some believe that the convenience and immediacy of carrying your music around inside an expanded cell phone may provide the final tipping point converting many more from physical CD’s to. Continue reading

In a trend that marketers of female-friendly music and products should note, a recent study by Telephia showed that women purchased about 70 percent of ringtones in the recent third. Continue reading

According to Digital Music Nes, "Sprint Nextel will soon launch an over-the-air, music download  service in the United States, beating both Verizon and Cingular. According to a source within Sprint. Continue reading

Warner Music Group and MTV Networks today will announce a new mobile content partnership. The agreement is reportedly a global licensing deal for MTV Networks worldwide to use music videos. Continue reading