Countering The Commoditization Of Music By Giving Credit And Creating Value
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Ubiquity drives the commoditization of music and other intellectual property, lowering value and decreasing discovery. Giving credit, or attribution, counteracts this effect. Continue reading
Indie Musician Mandy Is Hacking Blindness And You Can Help
By Paul Lamere of Music Machinery. Meet Mandy. She’s a musician and a multimedia artist. She’s also losing her vision. She is on a quest – to push forward interfaces. Continue reading
The Most Overrated Things In A Musician’s Career
Many musicians try to play shows at industry festivals like SXSW in order to break into the industry. However, there is no guarantee that this will happen and some musicians. Continue reading
Ryan Holiday Shares The Simple Truth For Musicians Who Want Media Attention
I spoke last week with Ryan Holiday, author of "Trust Me, I'm Lying," a book with which I took issue as I do with many of Holiday's clients. However, though. Continue reading
How To Make The Freemium World Pay
Guest post by Alicia Yaffe (@thespllbndgroup) for sidewinder.fm, a music and tech think tank. I saw a great tweet recently from a satirical Twitter account which said: “Welcome to the. Continue reading
Tips From John Vanderslice’s Kickstarter Campaign That’s $40,000 Over Goal
John Vanderslice is Kickstarting not one but two album releases, originals on "Dagger Beach" and a cover of David Bowie's album "Diamond Dogs," and he's already gone way over goal.. Continue reading
6 Critical Ways To Manage Your Expectations of Digital PR & Social Media Marketing
Setting goals is crucial to marketing plans, but you also need to manage your expectations. For example, you can’t expect to sell 50,000 copies of your album in 3 months. Continue reading
Getting It Done: The Week In D.I.Y. & Indie Music
Video: Amanda Palmer's Impressive TED Talk: The Art Of Asking Case Study: Is Free Music Worth It? 8 Ways To Take On SXSW If They Didn't Take You How To. Continue reading
Watch Amanda Palmer’s Impressive TED Talk: The Art Of Asking [VIDEO]
"We made an art of asking people to help us, to join us." says Amanda Palmer near the start of her talk at this week's TED conference. She spoke about. Continue reading
Metal Guitarist Illustrates Anti-Piracy By Purchasing His Own CD [VIDEO]
(UPDATED) It's easy to be philosophical about piracy until it effects you. As much as we publish about the "power of free" and the "new paradigm", I admit to the. Continue reading
