D.I.Y.

Tuesday’s Music Brief: EMI & UMG Down, Pirate Bay, Spotify, Spinal Tap & More

HYPEBOT FEATURES: Terra Firma Writes Off $1.7 Billion In EMI Investment Neil Young On The WMG YouTube Battle UMG Results Don't Suck As Bad As Rivals Did Bandcamp Exits Beta. Continue reading

Bruce Houghton on 03/03/2009 in D.I.Y. | Permalink | Comments (0)
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Slicethepie Expands Artist Fan Financing On Bebo

A new deal with Bebo extends the Slicethepie financing platform for recording artists. Under the partnership Bebo's community can take on the A&R role, earn money reviewing tracks, spot new. Continue reading

Bruce Houghton on 03/02/2009 in D.I.Y. | Permalink | Comments (0)
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Daily. D.I.Y. – Your Best Salesman

Building the right team to support and promote your music is essential. But along the way it's important to to remember that quite often you are your own best salesman.. Continue reading

Bruce Houghton on 03/02/2009 in D.I.Y. | Permalink | Comments (0)
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Daily D.I.Y. – On Being Wrong

Being wrong has a standard protocol to follow and a path to go down. Better to be wrong than right because at least the answer is clear. "What do I. Continue reading

Bruce Houghton on 02/27/2009 in D.I.Y. | Permalink | Comments (1)
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Daily D.I.Y. – Borrow Someone Else’s Fans

When first starting out, growing a fan base is one of the most difficult tasks any artist faces. At some point, the buzz grows and the momentum kicks in with. Continue reading

Bruce Houghton on 02/26/2009 in D.I.Y. | Permalink | Comments (1)
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Daily D.I.Y. – More Old School Promo

With so many things pulling at people's attention, sometimes adding long forgotten old school promotional tactics to your marketing mix can help get above the clutter.  Using regular mail and. Continue reading

Bruce Houghton on 02/25/2009 in D.I.Y. | Permalink | Comments (0)
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Daily D.I.Y. – Take Your Promo Old School

As they should, every artist and label has an email list, blog and social networking pages.  But the assault of online information is overwhelming and it's harder and harder to. Continue reading

Bruce Houghton on 02/24/2009 in D.I.Y. | Permalink | Comments (2)
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Daily D.I.Y. – Local & Regional Sponsorship

Ever wonder how that new indie buzz band got a sponsorship from Red Bull?  Forget about it. They had a label, agent or sponsorship guru hook them up, and that's. Continue reading

Bruce Houghton on 02/23/2009 in D.I.Y. | Permalink | Comments (0)
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Indie Band Responds To $1 Promo Controversy

Yesterday Hypebot profiled indie band Officer Roseland's offer to pay fans $1 to download their new album. The promotion drew strong comments from some readers who thought the scheme devalued. Continue reading

Bruce Houghton on 02/19/2009 in D.I.Y. | Permalink | Comments (4)
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Have Your Promotional Toolkit Ready

It's important to take charge of your own promotion and not assume that anyone else is doing it for you.  But doing so requires making sure that you have all. Continue reading

Bruce Houghton on 02/19/2009 in D.I.Y. | Permalink | Comments (1)
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Indie Band Pays Fans To Download Album

As part of  a marketing campaign motivated by tough economic times and a cluttered music marketplace, Indie rock band Officer Roseland is paying fans $1 to download their new album. Continue reading

Bruce Houghton on 02/18/2009 in D.I.Y. | Permalink | Comments (11)
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