Discover how Billie Eilish’s team has successfully used email marketing to boost her fan engagement and sales and keep reading to learn how to apply these strategies to your campaigns.
What was once a deeply conservative genre is now gradually beginning to embrace the queer community, thanks to a new generation of LGBTQ+ musicians flying the flag for change.
We’ve all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here’s how top artists are building long-lasting, direct fan connections.
These leading music organizations are spearheading social justice and creating positive change. Learn how they use music to promote diversity and support marginalized communities.
Catch up on what everybody has been discussing with last week’s most-read Hypebot posts. We’ve got topics ranging from algorithm-free platforms to revealing studies on ticket buyers and more…
Last week, our tips and advice for independent, do-it-yourselfers covered growing a fanbase, Marveille’s secret to millions of Spotify streams, top AI tools, and more.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
