How to Sell Out More Shows at Independent Venues

Booking the gig is only half the journey… next you have to get people to the gig. Here are some tips that will help fill venues big and small…..

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How to promote a playlist: A Case Study

This real-life case study showcases how a product – in this case, an indie playlist – moves through the marketing funnel, effectively engaging and converting consumers at each stage. from. Continue reading

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One month left to register a .MUSIC domain free and protect your brand

All musicians, songwriters, individuals, and companies involved in music should protect their digital footprint by registering a .MUSIC domain. Between now and May 24th, up to 1 million domains can be registered for free…..

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What to get on a Spotify playlist? Add these 4 things to your pitch

Want to be in the next Coffee House mix? Or in the next Best of Indie mix? Here are some important tips you need to know if they want to get music on official Spotify playlists…..

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How to grow a fanbase with email marketing

Email may not seem like a cutting-edge marketing tool. Still, it can be quite effective, particularly when you consider the many algorithms that get between you and your fans on. Continue reading

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Follow Hypebot on X, Facebook, Email & RSS

Join the growing Hypebot 55,500+ strong community on X / Twitter. In addition to regular posts, we share research stories, breaking news, tips, and more. You can also follow Hypebot on other channels……

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Leveraging Community-Building Strategies to Cultivate Dedicated Music Audiences

Long before anyone had uttered the term “superfan,” smart musicians and their teams understood that a key to sustainable success was building community. Here, we look at how to identify, grow, engage, and service a fan community…..

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Debunking the biggest myth about TikTok for musicians

There will be at least a year before the government forces real changes to TikTok. So, in the meantime, let’s debunk the belief that achieving viral fame there guarantees long-term success for musicians and look at how to prioritize building a sustainable career…..

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Indie artist Beks bites back after allegedly falling victim $4800 Coachella Scam

LA-based Australian independent dance-pop artist Beks shares how she says she was scammed by a man who claimed to be a “seven-times Grammy Award-nominated producer” and artist developer…..

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Getting It Done: Last Week in D.I.Y. & Indie Music

Last week, our tips and advice for the independent, do-it-yourselfers out there covered how to book better gigs, release new music, use TikTok as a tool, and much more…..

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