Why It’s Crucial to Declutter Your Band’s Digital Presence
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is. Continue reading
The Rap Industry Needs SMS Marketing
By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read. Continue reading
5 Quick Email Etiquette Tips for Bands (and Everyone Else)
By Bobby Borg on Sonicbids Blog While the internet and new technologies propel the world into the future, I'm amazed by how many of us have the online etiquette of a caveperson.. Continue reading
Why Your Band Isn’t Going To Be In Rolling Stone
By Angela Mastrogiacomo of MuddyPawPR.com As a publicist, one of the first questions I ask potential clients is “what do you view as a successful campaign?” This is crucial because it lets. Continue reading
How to Legally Use Music to Enhance YouTube Videos
When the music industry and the law are placed in the same sentence, it is usually accompanied with the word "unfair." It began in the late 90s with illegal file. Continue reading
The New Bandcamp Subscription Feature And Why It Won’t Work [Bobby Owsinski]
By Bobby Owsinski on Music 3.0 Indie music aggregator Bandcamp recently launched a new feature that enables fans to subscribe to its artists for a fixed amount per year (like the $32. Continue reading
The Taylor Swift Factor
Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading
Understanding Spotify: Access Over Ownership [Jay Frank]
By Jay Frank on FutureHitDNA.com Young people prize “access over ownership”. This sounds like the kind of thing a digital music strategist like myself would be saying to support streaming services. Continue reading
The Psychology of Music: Why Mood and Memory Matter
By Abhilasha Shah, PR/Communications Intern, University of Michigan. This post originally appeared on Shutterstock Blog. Imagine you're listening to a new song and deciding whether you like it. That snap. Continue reading
Getting It Done: The Week In D.I.Y & Indie Music
Concert Pianist Evokes "Right To Be Forgotten" To Demand Google Take Down Bad Review The Vinyl Revival [Infographic] 5 Ways to Follow Up with Your CMJ Contacts Before SXSW. Continue reading
