Viral Video Pushes “Bohemian Rhapsody” To #12 On Streaming Chart 40 Years After Release
One of the interesting byproducts of music charts that measure the moment is how current events and social media can trigger the rediscovery of a song years or even decades after. Continue reading
Beats Music Trumps Spotify In Artist Payouts
In terms of subscribers and market share, Beats Music (acquired by Apple as part of its purchase of Beats in May of last year) is way behind Spotify. But there's. Continue reading
Instagram Now More Effective At Reaching Fans Than Facebook
It doesn't matter how large a social network is, it's all about how many of your fans you can reach. That's the message from a study by the research company L2 when. Continue reading
7 Core Aspects Of A Marketing Mix Every Band Needs
While most bands are clear about what they'd like to achieve (getting more fans to their shows,selling more records and merch, and even getting signed to a label), some have a. Continue reading
“Zero Effect”: Do New Consumption Charts Penalize Artists Windowing Streaming and Compilation Records?
"Although we can’t tell how consumption charts are weighted (as far as I know that info hasn’t been released publicly), it’s pretty clear that if you are not on streaming. Continue reading
What The Music Industry Can Learn From The Beer Industry
Beer sales have been in steady decline for many years with the big brewers coming to terms with changing consumption habits of consumers and the impact of disruptive new models.. Continue reading
Entering the Consumer’s Self-Narrative in Social Media
With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to. Continue reading
