Indie Music

holiday music marketing Musicians Should Release Holiday Albums

Why Indie Musicians Should Release Holiday Albums

Releasing a holiday album could be the easiest way to earn more from your music this season—and now’s the time to start. This guide covers why, how, and offers a video to get you started. Learn why most indie musicians should release a holiday album.

Alana Bonilla on 06/27/2025 in D.I.Y. | Permalink | Comments (1)
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cringe is a music marketing strategy

Unexpected Rise of Cringe as a Music Marketing Strategy

Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking through the noise and turning discomfort into streams.

Alana Bonilla on 06/27/2025 in Indie Music | Permalink | Comments (0)
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NIVA '25 State Of Live

NIVA Day 3: It’s A Wrap w/Frank Riley, Bandsintown, YouTube & More

NIVA Day 3: The third and last day of the NIVA ’25 independent live music conference included actionable insights, a major award and the announcement of NIVA 2026.

Bruce Houghton on 06/27/2025 in Conventions & Awards | Permalink | Comments (0)
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Paul Koehler

Paul Koehler: Full-time Drummer AND Major Artist Manager

Paul Koehler is both the drummer for the iconic emo hardcore band Silverstein and a music industry entrepreneur. In addition to touring and recording full-time for the past 25 years,. Continue reading

Bruce Houghton on 06/25/2025 in Indie Music | Permalink | Comments (0)
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Casual Listeners into Loyal Fans

How to Turn Casual Listeners into Loyal Fans

What actually turns casual listeners into loyal fans? Ian Campbell breaks down the emotional and strategic steps every artist should know to build a real and monetizable fanbase.

Alana Bonilla on 06/24/2025 in D.I.Y. | Permalink | Comments (0)
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Musician’s Income Checklist: Get Paid What You Deserve

If you work in music, getting paid often isn’t easy—but it can be. This simple musician’s income checklist helps you ask the right questions so you paids what you deserve.

Alana Bonilla on 06/23/2025 in D.I.Y. | Permalink | Comments (0)
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How to Build an Independent Music Community

How to Build an Independent Music Community

Building a strong label or artist fanbase isn’t just about follower counts. Learn how to build an independent music community that is loyal and engaged. This guide breaks down how to connect authentically with fans and grow lasting support.

Alana Bonilla on 06/23/2025 in Indie Music | Permalink | Comments (0)
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DIY indie musician news

Independent Musician News: House shows, Managers, Fans, More

This week, our tips and advice and D.I.Y. and independent musician news last week covered playing house concerts, how to make it in uncertain times, becoming an artist manager, building a smart release strategy, and more…

Alana Bonilla on 06/21/2025 in D.I.Y. | Permalink | Comments (0)
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Laptop, smartphone, coffee cup, and notebook on wooden table — modern workspace for content creation and digital marketing.

My Journey to Becoming an Artist Manager at 20

At 20 years old, Ale Gil started managing artists while still in college at Berklee – learning everything from booking shows to building an artist’s brand. Ali shares the journey to becoming an artist manager and what it really takes to break into the music industry.

Alana Bonilla on 06/20/2025 in D.I.Y. | Permalink | Comments (0)
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How to Build a Music Release Strategy in 2025

Dropping a track without a plan in 2025 is a fast track to getting lost in the noise. This guide breaks down how to build a music release strategy including a step-by-step guide that builds momentum, boost streams, and turns every release into a moment.

Alana Bonilla on 06/20/2025 in D.I.Y. | Permalink | Comments (1)
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build a fanbase as a musician

How to find fans and build a fanbase as a musician

With over 20,000 tracks uploaded to Spotify every day, standing out as an artist has never been harder – but also never more possible. This guide breaks down 10 essential strategies to find fans and build a fanbase as a musician.

Alana Bonilla on 06/18/2025 in D.I.Y. | Permalink | Comments (0)
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