Instagram Extends Broadcasts To 4 Hours, Adds Live Stream Archives
Instagram has added two features that enhance its usefulness as a music live streaming platform. First, Instagram is extending its uninterrupted broadcast limit to four hours. Says Instagram: This could. Continue reading
Facebook Ads: Why Is It So Difficult For Musicians To Promote Their Music?
While Facebook ads have historically been a powerful and effective tool for artists trying to promote their music, recent changes to the popular social network’s algorithm have made it increasingly. Continue reading
5 Techniques For Marketing Your Music Video
Once you’ve poured your heart and soul into crafting the perfect music video, the next step is actually getting it front of an audience. Here, we look at five ways. Continue reading
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling]
In this piece, Kith Jopling explores how the nebulous concept of user generated content (UGC) is changing the relationship between brands and creators, and users, and blurring the line between. Continue reading
Musicians’ Corporate Identity Explained
While many artists might blanche at the idea of having a corporate identity, the reality is that being a musician means running a small business, and while having a CI. Continue reading
Guide To Hiring A Social Influencer
If you’re looking to reach a more youthful demographic with your music marketing, a social influencer, with their cohort of devoted fans, could be the way to go. That said,. Continue reading
Personalize Your Streaming Promotion With Free Spotify Promo Cards
Spotify has unveiled another free feature designed to help artists promote their music online. Spotify promo cards give musicians a tool for creating crisp-looking content that is easily shared across. Continue reading
Licensing Placement: Sam Smyers ‘Don’t Think Twice’ & ‘Bailar’
Sync placement (in many ways a holy grail of the music business) can do wonders for propelling an artist’s career. Here, we look at how one fortunate musician, Sam Smyers,. Continue reading
Spotify Gives All Artists Free Personalized Share Cards To Get Out The Vote
Spotify U.S. creators can now get free personalized “share cards” to encourage fans on social media to vote. Spotify recently added Promo Cards, free and easily customizable graphics that can. Continue reading
How To Utilize Business Plan Canvas For Success In The Music Business
In this piece we explore how bands and artist can use the tried-and-true business tool Business Plan Canvas as a planning resource and, ultimately, propel them toward greater success in. Continue reading
