Is Advertising Your Music Paying Off? [Case Studies]
By Jesse Lakes co-founder and CEO of GeoRiot One of the hardest parts about selling music on iTunes is that there’s not currently a way to see which of your marketing efforts. Continue reading
New Money For Music: The Taylor Swift Effect
By Faza on TheCynicalMusician.com For the benefit of everyone who hasn’t gone outside recently – and folks checking in five years from now (happens more often than you’d think) – a quick. Continue reading
Maintaining Blog Relationships After Your PR Campaign Ends
By Angela Mastrogiacomo of MuddyPawsPR.com So you’ve just wrapped up your first PR campaign and managed to score some pretty sweet features in the process. Congrats! But as the features dwindle,. Continue reading
Why It’s Crucial to Declutter Your Band’s Digital Presence
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is. Continue reading
The Rap Industry Needs SMS Marketing
By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read. Continue reading
5 Quick Email Etiquette Tips for Bands (and Everyone Else)
By Bobby Borg on Sonicbids Blog While the internet and new technologies propel the world into the future, I'm amazed by how many of us have the online etiquette of a caveperson.. Continue reading
Why Your Band Isn’t Going To Be In Rolling Stone
By Angela Mastrogiacomo of MuddyPawPR.com As a publicist, one of the first questions I ask potential clients is “what do you view as a successful campaign?” This is crucial because it lets. Continue reading
The New Bandcamp Subscription Feature And Why It Won’t Work [Bobby Owsinski]
By Bobby Owsinski on Music 3.0 Indie music aggregator Bandcamp recently launched a new feature that enables fans to subscribe to its artists for a fixed amount per year (like the $32. Continue reading
The Taylor Swift Factor
Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading
Universal Music Takes Down Fun Mashup Of Taylor Swift’s ‘Shake It Off’ And A 1989 Aerobics Video
[UPDATED] This article originally appeared on TechDirt.com Last year, when Daft Punk released it's super popular single "Get Lucky" the first time I actually heard it was when someone I. Continue reading
Understanding Spotify: Access Over Ownership [Jay Frank]
By Jay Frank on FutureHitDNA.com Young people prize “access over ownership”. This sounds like the kind of thing a digital music strategist like myself would be saying to support streaming services. Continue reading
