Music Marketing

Social Media Likes and Shares mean much less than we thought

Every creator knows the importance of engagement on their content when it comes to boosting the algorithm, but likes and shares don’t mean users are actually digesting the content…..

Alana Bonilla on 03/27/2024 in D.I.Y. | Permalink | Comments (0)
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A musician’s view of TikTok legislation: Guest post by @TheBlakeMorgan

Musician, artist advocate, and founder of #IResepectMusic, Blake Morgan, cuts through the TikTok mania to offer a musician’s view of legislation that overwhelmingly passed the US. House and is currently. Continue reading

Alana Bonilla on 03/26/2024 in D.I.Y. | Permalink | Comments (0)
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12 Impressive Women Who Give Back to the Music Industry [Ariel Hyatt]

International Women’s Month was the perfect time for Cyber PR’s Ariel Hyatt to ask twelve impressive women three questions about how they support others in the music industry…..

Alana Bonilla on 03/25/2024 in D.I.Y. | Permalink | Comments (0)
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Challenges for musicians are abundant, but so are the opportunities [MIDiA’s Hanna Kahlert]

Anyone can release music thanks to technology, but getting anyone to hear it seems increasingly difficult. Hanna Kahlert of MIDiA Research explores the challenges and the opportunities for change…..

Alana Bonilla on 03/25/2024 in D.I.Y. | Permalink | Comments (0)
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Bet you’ve never heard of this Artist with 15B Spotify streams. They want to keep it that way.

This Swedish artist keeps his identity under wraps but somehow has racked up over 15 billion streams……

Alana Bonilla on 03/25/2024 in D.I.Y. | Permalink | Comments (0)
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In 1 week, this bot farm generated 5.5M fake streams of 244 songs

A Danish man has been sentenced to 18 months in prison for using fake accounts and bot-generated streams to defraud streaming services of 2 million kroner ($290,000 USD) in royalties…..

Bruce Houghton on 03/22/2024 in Music Business | Permalink | Comments (0)
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Bandzoogle 2023 direct-to-fan sales rise 21% to $16.4M commission-free

Musicians earned more than $16.4 million in commission-free revenue using Bandzooogle’s direct-to-fan sales tools, an increase of 21% over 2022…..

Bruce Houghton on 03/21/2024 in D.I.Y. | Permalink | Comments (0)
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Music Biz Weekly Podcast looks back on 13 Years and 600 Episodes

Celebrating dual milestones of 13 years and 600 episodes, Music Biz Weekly co-hosts Micahel Brandvold and Jay Gilbert look back at what the internet, social media, and music marketing were like when their popular podcast launched…..

Bruce Houghton on 03/20/2024 in D.I.Y. | Permalink | Comments (0)
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A second look at using Spotify Marquee to market music [Brian Hazard]

Now that time has passed, and the platform has been adequately tested, Brian Hazard gives his updated review on Spotify’s Marquee artist feature…..

Alana Bonilla on 03/20/2024 in D.I.Y. | Permalink | Comments (0)
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Refresh your Spotify profile in 5 minutes or less

When it comes to your brand, looks are everything! These ten quick tricks will refresh your artist profile and help you get more attention than ever…..

Alana Bonilla on 03/20/2024 in D.I.Y. | Permalink | Comments (0)
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