Music Marketing

How to promote music with TikTok Spark Ads

Learn how to make the most of existing TikTok posts and promote music with TikTok Spark Ads that also drive engagement.

Alana Bonilla on 05/20/2025 in D.I.Y. | Permalink | Comments (0)
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music industry trending news

Music Industry Trending News This Week on Hypebot

Need a fast way to stay up to date with the latest live music and music industry trending news? We’ve tweaked the Trending Posts in the right sidebar of the blog to reflect only the most read articles in the last 7 days on Hypebot.

Bruce Houghton on 05/20/2025 in Music Business | Permalink | Comments (0)
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The Unintended Consequences of Music Streaming [Mark Mulligan]

Streaming is changing fast in 2025 with new premium tiers and payment models, but the real impact may be the unexpected side effects. The growing unintended consequences of music streaming could reshape how artists earn, how fans listen, and what music gets heard.

Alana Bonilla on 05/19/2025 in Music Business | Permalink | Comments (0)
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Has music hit peak fandom? [MIDiA’s Mark Mulligan]

“(You) cannot harvest fandom if you are not also nurturing it,” writes MIDiA’s Mark Mulligan. Superfans are seen as music’s financial lifeline, but 2024 showed signs they’re being stretched to the limit. Have we hit peak fandom?

Alana Bonilla on 05/14/2025 in Music Business | Permalink | Comments (1)
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Spotify adds paid subs

How To Upgrade A Spotify Artist Profile

Your Spotify artist profile is more than just a page, it’s a powerful tool to convert casual listeners into loyal fans and boost your income. Learn how to upgrade a Spotify Artist profile to increase streams, sell more merch, and fill more seats at your shows.

Alana Bonilla on 05/13/2025 in D.I.Y. | Permalink | Comments (0)
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Facebook is deleting live video

Facebook is deleting live video after 30 days: Act now!

Facebook is deleting live video recordings and live streams that are 30 days old or older. Act now or loose your live videos forever.

Bruce Houghton on 05/13/2025 in D.I.Y. | Permalink | Comments (0)
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opening major tours opening act

Does opening major tours help emerging artists? Yes and No

Conventional wisdom is that the best way for a new act to build an audience is to open for a superstar. But the boost that a emerging artist gets when opening a major tour is not guaranteed.

Bruce Houghton on 05/12/2025 in D.I.Y. | Permalink | Comments (0)
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G Herbo MySeat Media superfan app

G Herbo: No Spotify, just 13M direct to fan streams via MySeat

Indie rapper G Herbo is bypassing streaming-first releases to bring his music directly to fans with impressive results.

Bruce Houghton on 05/07/2025 in Apps, Mobile & SMS | Permalink | Comments (0)
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music marketing awards

Music Marketing Awards Highlight Creative Innovation

Creative marketing is a key part of music industry success, and five music marketing awards now recognize the teams behind standout campaigns. These honors highlight innovation across advertising, digital media, sync, fan engagement and more.

Alana Bonilla on 05/07/2025 in Indie Music | Permalink | Comments (0)
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Le Poisson Rouge Shannon Wiles

Shannon Wiles of Le Poisson Rouge: new In The Trenches series

Shannon Wiles of Le Poisson Rouge wakes up every morning thinking about how to sell more tickets to the eclectic shows at this legendary New York City club.

Bruce Houghton on 05/06/2025 in Live & Ticketing | Permalink | Comments (1)
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