Music Ad Watch: Rihanna ‘Dreams’ Of Budweiser
Rihanna and her track "Dreams Are Made Together" are the cornerstone of the new Budweiser TV spot. As the singer's publicist wrote breathlessly, "No one makes it overnight. 'Dreams Are. Continue reading
Magic + Generosity = The Fan Crush
A Riff On Seth Godin: I've had more aha moments with Seth Godin than anyone else, hands down. The latest while reading his post on how brands create fans.. Continue reading
Ryan Leslie Goes Direct To Fans: Building Community, Bypassing iTunes
Musician and producer Ryan Leslie took a break from studio work to fill me in on his direct to fan approach that features personal communication and a private fan network.. Continue reading
Music Marketing Meets Story Bumping On Facebook’s New News Feed
Last week Facebook took a big step forward with a press conference detailing specific changes in how posts appear in the central stream of updates called the News Feed. However. Continue reading
Top Ad Agency Edelman Tells Brands How To Engage The Ever-Evolving Music Fan
As music consumption continues to evolve, money from big brands has become increasingly important. Sponsorships, licensing, ongoing initiatives like Converse's Fader Fort and more, all help power the modern music. Continue reading
Setting S.M.A.R.T. Goals for Your Music Career
We've asked several times for your thoughts on recommended reading. In Shaun Letang's recent post on MusicThinkTank.com he offers a chapter from his book The Independent Musician’s Survival Guide outlining. Continue reading
Getting It Done: The Week In D.I.Y. & Indie Music
3 Approaches To Creating A Viral Music Video Kosha Dillz: 8 Reasons Why I Have Not Blown Up Yet YouTube Adds D2F Marketing, Live Streams and Other Options To Most. Continue reading
12 Tips For Promoting Your Music On Twitter
By Chris Robley of CD Baby's The DIY Musician. You're busy. You've got songs to write, gigs to book, shows to play, rehearsals to run, and much more. While it's. Continue reading
Dotted Music Releases The Electronic Artist Success Recipe Box [Free For Limited Time]
Dotted Music's Andrew Apanov is kicking off their new We Spin business training program for electronic music DJs and producers with a free bundle of audio and video interviews. The. Continue reading
3 Approaches To Creating A Viral Music Video
Pretty much everybody wants their music video to go viral and almost nobody can guarantee such an outcome. Recently a trio of approaches for helping make that happen came to. Continue reading
Case Study: The Aury Moore Band Throws A CD Release Party
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). In Part I of this series, I focused on the successful Kickstarter ($20K+) campaign held last fall by the female-fronted indie Seattle. Continue reading
