The Tools of Music Fan Engagement [Part 4]: Twitter Basics
So far Bandzoogle's “The Tools of Music Fan Engagement” series has covered blogging, email newsletters, and Facebook. The next tool we’re going to cover is Twitter. Twitter is a social. Continue reading
Facebook’s Embedded Posts Go Live To All
Yesterday Facebook announced that Embedded Posts are now available for posting any public post to one’s site or blog. Improvements since the initial launch in July include the ability for. Continue reading
Beyond Mixtape 2.0: Illegal On The Charts, Legal Via BitTorrent
These days hip hip mixtapes are typically composed of original and purloined audio in a creative mix designed to build an artist's brand through free digital giveaways. One such free. Continue reading
REWIND: The New Music Industry’s Week In Review
Forbes Names World's Best Paid DJs Beats Music: Daisy Gets A Name, Hiring More Staff Google Integrates SoundCloud With Google+, Search 5 Tips For Breaking Into Music For Film By. Continue reading
The Many Paths To A Successful Music Comeback
By David Bakula @davebakula of Nielsen Entertainment. "Don’t call it a comeback I’ve been here for years" – LL Cool J 'Mama Said Knock You Out' Comebacks are no simple feat. Continue reading
Music Ad Watch: Rihanna ‘Dreams’ Of Budweiser
Rihanna and her track "Dreams Are Made Together" are the cornerstone of the new Budweiser TV spot. As the singer's publicist wrote breathlessly, "No one makes it overnight. 'Dreams Are. Continue reading
Magic + Generosity = The Fan Crush
A Riff On Seth Godin: I've had more aha moments with Seth Godin than anyone else, hands down. The latest while reading his post on how brands create fans.. Continue reading
Ryan Leslie Goes Direct To Fans: Building Community, Bypassing iTunes
Musician and producer Ryan Leslie took a break from studio work to fill me in on his direct to fan approach that features personal communication and a private fan network.. Continue reading
Music Marketing Meets Story Bumping On Facebook’s New News Feed
Last week Facebook took a big step forward with a press conference detailing specific changes in how posts appear in the central stream of updates called the News Feed. However. Continue reading
Top Ad Agency Edelman Tells Brands How To Engage The Ever-Evolving Music Fan
As music consumption continues to evolve, money from big brands has become increasingly important. Sponsorships, licensing, ongoing initiatives like Converse's Fader Fort and more, all help power the modern music. Continue reading
Setting S.M.A.R.T. Goals for Your Music Career
We've asked several times for your thoughts on recommended reading. In Shaun Letang's recent post on MusicThinkTank.com he offers a chapter from his book The Independent Musician’s Survival Guide outlining. Continue reading
