The 3 Pillars Of Music Fan Engagement
In a previous post I talked about why it’s important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels,. Continue reading
Finding The One Key Metric That Matters For Your Career As A Musician
From time to time concepts and approaches from the world of tech startups have relevance to indie and DIY musicians. Recently the concept of "One Key Metric" has been making. Continue reading
#MIDEM 2013 Music Marketing Competition Winners
The Midem Marketing Competition is an international competition for global creative agencies and brands, highlighting the best use of music in a marketing campaign and the best placement of music. Continue reading
Music Discovery Is A Burned Out Phrase
By freelance music writer Tyler Hayes (@thealbumproject). Previously only for those seeking out new music, music discovery is now something forced on the average Internet citizen from companies looking to. Continue reading
Webdoc Relaunches As Urturn: Social Platform For Direct To Fan Campaigns #MIDEM
This weekend at midem 2013, creative platform Webdoc relaunched as Urturn with a focus on "Expressions." By offering ways to create content on the web bound by specific limits, Urturn. Continue reading
Can Short Video Apps Like Strum, Viddy, VJAM, Snapchat & Vine Be Used For Music Marketing?
Though it's easy to be attracted to every shiny new mobile app that comes down the pike, and I'm certainly prey to such Jackdaw thinking, most photo apps are only. Continue reading
MTV Announces “Artist To Watch” Music Discovery Campaign
MTV has unveiled a new list that they call simply “MTV Artist to Watch”, a new artist / music discovery initiative and campaign that spans across all of MTV’s television. Continue reading
7 Tips For Musicians On Becoming A Local Star
For a musician or band that is just getting started, building a local fanbase is the place to begin. Ari Herstand began his music career at the University of Minnesota. Continue reading
Good Lizard Media’s David Riley & Hypebot’s Clyde Smith Appear On Digital Music Trends
Last week I appeared on Andrea Leonelli's Digital Music Trends podcast along with David Riley of Good Lizard Media, a London-based digital marketing firm for music. We had a great. Continue reading
Music Subscription Services Introduce You To Fans But Then You Must Take Them Away
By Julian Weisser (@iamweisser), co-founder of Bundio, a direct-to-fan subscription platform for creators. I was watching a Danish film on Netflix a few weeks ago called Klown. I had never heard. Continue reading
