Best Of 2013: Buying Facebook Likes Costs You Money While Reducing Real Likes And Fan Engagement

By Michael Brandvold @michaelsb of Michael Brandvold Marketing. I have said a number of times you shouldn’t buy Twitter followers or Facebook likes because you aren’t buying real fans, you. Continue reading

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5 Tumblr Tricks For Increasing Fan Interaction

Tumblr has settled in and become a music marketing staple with its unique combo of blogging and social media. But like most blogging platforms there are lots of little details. Continue reading

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Best Of 2013: The 3 Pillars Of Music Fan Engagement

As part of our 9th Anniversary, we asked our regular contributors to share their favorite Hypebot posts. This one comes from Dave Cool of Bandzoogle. In a previous post I. Continue reading

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Did Iron Maiden Find New Fans Through Filesharing Data? [Updated]

The idea of using data regarding unauthorized filesharing to identify and reach out to fans has been floated quite a bit but the actual examples are fairly rare. Iron Maiden. Continue reading

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Chart Shows Death Spiral After Google Busts Rap Genius For SEO Tricks

Earlier this week John Marbach shared Rap Genius's offer of Twitter links to bloggers posting specified links. Marbach was offered "MASSIVE traffic" and the chance to "bloooowwwww up!" for posting. Continue reading

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Making YouTube Central To Your Music Career

Though YouTube has many limitations and problems it also offers a unique way to combine one's social media, music marketing, music and merch sales and concert promotion efforts with one's. Continue reading

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Deadmau5 Launches Deadmau5 Live Subscription Site For Superfans

In late November Deadmau5 teased plans to launch a private site/subscription service just for his fans. The "really soon" stretched out a bit but Deadmau5 Live is indeed live. The. Continue reading

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Beyoncé Gets A No From Amazon, Yes From Starbucks and Goes In-Store At Walmart

Beyoncé's "Beyoncé" iTunes release has captured the news cycle with surprising force. What a way to hijack the end of the year! However an exclusive release to iTunes is not. Continue reading

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Getting It Done: The Week In D.I.Y. & Indie Music

3 Social Media Myths It's Time Musicians Recognized Musicians: Put Yourself On The Map, The Google Street View Map Kosha Dillz: How To Revitalize Your Hustle By Showing Up For. Continue reading

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REWIND: The New Music Industry’s Week In Review

Beyonce Breaks iTunes Records, Target Won't Sell New Album, Fuse TV Lands Exclusive "Visual Album" Premier 7 Decades: 7 Musical Evolutions 30 Midemlab Music Tech Startup Finalists Announced For Midem. Continue reading

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