Why Current Facebook Changes Are Bad News For DIY and Indie Musicians
We've been through phases of Facebook reducing the reach of one's fan page and both pro music marketers and industry watchers like myself have focused on the combined strategy of. Continue reading
YouTube Live Streaming Opens To All Musicians
YouTube live streaming is opening up to all channels with verified accounts in good standing. Live streaming was introduced over the summer but initially required 5000 subscribers. In a related. Continue reading
Watch Lou Reed’s Parrot Zik Headphone Ad: “Hip-hop has thunderous bass, so does Beethoven.”
Lou Reed's last filmed interview was actually part of a promotional campaign for Parrot Zik headphones. "A few months ago, I asked Lou Reed for his opinion," Parrot CEO Henri. Continue reading
JustGo Announces $1.7 Million In Funding, Former Beatport CEO Jonas Tempel As Board Chair
JustGo is a social media management tool that's grown quite rapidly by focusing on EDM artists. Launched in April, JustGo now boasts over 50,000 users, including numerous big names, and. Continue reading
Why You Should Consider Non-Traditional Marketing
There is no easy way around it – change is hard. There are many benefits to old-school marketing but there are certainly perks to thinking outside the box. What if. Continue reading
What Does The Fox Say?: Virality As A Music Format
By Eliot Van Buskirk of Evolver.fm. As of 2013, it’s official: The wacky, amateurish, off-kilter sensibilities that characterized much of the early web have been reverse engineered, and now constitute. Continue reading
5 Lessons From Tiësto On Using Instagram To Connect With Fans
Tiësto is a major figure in the current EDM explosion and he's got a lot of fans. One way he stays connected to those fans is via smart use of. Continue reading
SoundCloud Names Its Best Marketing Campaigns Of 2013
By SoundCloud's music content relations manager, David Adams. He selected campaigns from Of Montreal, Big Sean, Little Mix and A$AP Rocky to form Soundcloud's "Best SoundCloud campaigns of 2013" list. Over the past year we’ve covered a wide. Continue reading
Getting It Done: The Week In D.I.Y. & Indie Music
Inside CD Baby: 5M Tracks from 330,000 Artists Crowdfund Cover Song Music Videos With Song Backer Marketing Your Music Blog With Just 3 Tools Sonicbids To Go Offline For "Re-launch". Continue reading
