3OH!3 Day Requires Fans To Go Beyond Lab Rat-Style Clicks Of A Like Button
In an impressively demanding social media campaign, 3OH!3 is requiring fans to collectively complete 303 tasks before they'll unlock new music from their upcoming album "OMENS." March 3rd begins album. Continue reading
3 Ways To Maximize SXSW Music Media Attention Even If You’ve Waited Until Now
If you're just now thinking about how to get the most media exposure out of your trip to SXSW Music, then you're way behind the curve. But there's still time. Continue reading
Case Study: Putting More Of Yourself Into Your Music Marketing
Ryan Spearman is an accomplished folk musician based in St. Louis, MO. He's also a big advocate of sustainability and the green movement. He recently contacted me to share a. Continue reading
Music Marketing Takeaways From Comscore’s 2013 Mobile Future in Focus Report
Leading web and mobile analytics provider Comscore recently released a group of free reports as the "2013 Digital Future in Focus Series." Their mobile report includes some useful takeaways for. Continue reading
Case Study: Is Free Music Worth It?
By Nick Roberts of And The Giraffe writing for Sunshine Promotion. While it’s damn near impossible to calculate the life-time value of a fan for an up and coming independent. Continue reading
Facebook Admits They’ve Been Underreporting Your Page Reach For Months
In an unexpected turn of events, Facebook last week announced that their "engineering audit" of Page Insights "uncovered bugs that impacted impression and reach reporting." Apparently this is the explanation. Continue reading
Tumblr Announces Curated #Music Tag In Likely Bid For Music-Related Native Ads
Yesterday Tumblr announced the introduction of an official #Music page featuring content curated by handpicked editors. With a related exclusive interview on Billboard.biz, the news seems designed to attract music-related. Continue reading
Harlem Shake: From Real To Unreal To #1 On The Billboard Hot 100
As is typical of early adopters, many have already claimed the Harlem Shake meme to be dead. But yesterday's news that Billboard's new YouTube plays policy will put the track. Continue reading
Merchbox Delivers A Curated Subscription Box Of “Music, Gear & Goodies”
Merchbox is a monthly subscription box of music and related goodies curated with your particular interests in mind. Mike Frankel of FreeIndie wants to use it as a vehicle to. Continue reading
How Can Jimmy Iovine Misrepresent Music Curation Without Undermining Music By Beats?
Jimmy Iovine's recent misrepresentation of the current state of music discovery, encapsulated in repeated assertions in multiple interviews on the theme that there is no human music curation by streaming. Continue reading
