Big Data: The New Oil, or the New Snake Oil?

Guest post by Will Mills (@will_mills_) for sidewinder.fm, a music and tech think tank. Mills is the Director of Music and Content at Shazam.  Big data played a pivotal role. Continue reading

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Zappa Project Roxy By Proxy Funding Experiment Receiving Poor Public Response

The Zappa Family Trust is attempting to raise funds to complete the film The Roxy Performances for theatrical and DVD release. Focused on concerts from 1973, they are offering 1000. Continue reading

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UPDATE: Deezer Eyes U.S. As It Launches Free Music Globally, Deezer4Artists Promo Platform

UPDATED: Deezer CEO Axel Dauchez told the Wall Street Journal today that  said that they are "looking for a partner in the U.S." that would help it gain access to. Continue reading

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Viewbix Video Player Augments Music Videos

Viewbix' video player allows you to take a YouTube or similar embeddable video and add a variety of options from calls to action to in-player content including photos and audio. Continue reading

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Do Musicians Need To Interact With Their Fans?

At Bandzoogle, we often talk about the “Hub & Spokes” method to drive traffic to your website using your social media profiles. The root of the “Hub & Spokes” concept. Continue reading

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7 Blogging Tips For Musicians

Chris Rockett convened a virtual Musician's Blogging Summit gathering statements from a number of different bloggers, many who focus on music marketing, about "blogging that gets attention." The responses varied. Continue reading

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5 Media Outreach Tips From The Essential Guide To Hip-Hop Marketing & Publicity

Though "The Essential Guide To Hip-Hop Marketing & Publicity" is focused on hip hop, its insights emphasize basic principles that are relevant across music genres. Written by hip hop publicist. Continue reading

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Checkthis Social Posters: Music Marketing On Tumblr Style Pages

Checkthis is an interesting hybrid site offering single page "social posters" that can be used for a variety of music marketing purposes. Posters are designed to be easy to create. Continue reading

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The Deep Dive: Metallica’s New Independent Label [LISTEN]

The Deep Dive is a new mini-podcast from The Upward Spiral. We've shortened our News segment in the regular podcast to take 10 – 15 minutes and "dive deep", analyzing. Continue reading

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8 Tips For Making Your First Music Video

While I think music videos are a must have for any musician building a career, Cheryl B. Engelhardt says she always thought of videos as being for "serious rockers, famous. Continue reading

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Social Media Tools: Instagram & Twitter Battle, Google+ Communities Launch, New HootSuite Apps

Instagram and Twitter are currently playing competitive games at the expense of their users with Instagram cutting off easy posting to Twitter. But Pinterest has jumped into the breech. And. Continue reading

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