When Your Music Video Undermines Your Music
Music videos are one of the most important marketing tools for musicians today. For some they are also a source of revenue but for emerging artists they're primarily about marketing. Continue reading
If You Want A Booming International Fan-Base, Be Prepared To Service Your City Like Macklemore
By Amber Horsburgh (@amberhorsburgh) of MTV. She's teaching a free Skillshare course for musicians on how to build fan-based communities based on Macklemore's story. There aren't many stories quite like. Continue reading
6 Lessons From Nickelback On Making It In Music Even If You Despise Their Very Existence
The only reason I've heard of Nickelback is that they have somehow become a running joke on the web. Even hardcore Chicago mayor Rahm Emanuel, brother of Ari Emanuel, was. Continue reading
Music Matters Launches In US, But Will It Change Anything At All?
As music formats shift and transform in ways that upend previously lucrative business models, many musicians cry out in despair and claim that shifts in consumer behavior indicate that music. Continue reading
More WordPress Tools & Themes For Bands [Updated]
There's clearly a lot of interest in WordPress among musicians based on traffic to my previous posts on themes and plugins for WordPress.org and WordPress.com's music tools. Since then I've. Continue reading
Yamaha Extends Marketing Efforts With Launch Of In-House Label [Updated]
The Yamaha Corporation of America (YCA) has extended its deep relationship with musicians with the launch of an in-house record label under the Yamaha Entertainment Group of America. Though comparable. Continue reading
You’re Not Ready For A Fanbase If You Won’t Go Out Of The Way For Just One Fan
By Michael Brandvold of Michael Brandvold Marketing. A 90 year old women is a Metallica fan and her dream was to meet the band, so they came and visited her.. Continue reading
Social Media Tools: Wikipedia x Video, ThingLink x Twitter, SumAll x Instagram Analytics
Although social media marketing can really get overwhelming even to the pros, sometimes it's worth stepping back and remembering just how many amazing products we now get for free. Back. Continue reading
How To Promote Your Band Using Custom Tabs On Facebook
By Andrew Apanov of DottedMusic.com. For a long time brands and bands utilised the Facebook feature enabling them to control which tab a user sees when landing on their Facebook. Continue reading
Hurricane Sandy: Music Marketing In The Context Of A Disaster
Hurricane Sandy is deeply affecting the music world in ways we're only beginning to discover. Not just New York but many cities and regions were affected. Not just the U.S.. Continue reading
