Viral Video Propels Kayne West’s ‘Gone’ To Billboard #18 Debut 8 Years After Release
"Gone", a song from Kayne West's 2005 sophomore album "Late Registration" debuts in Billboard's Top 100 songs at #18 thanks to viral video by writer and comedian Marina Shifton. The. Continue reading
Facebook’s New Band Page Insights Can Tell You If You’re Reaching Your Fans
Over the summer Facebook has been working on new Page Insights, the analytics dashboard for your Band Page on Facebook, and they're finally making it available to all users. There. Continue reading
Hip-Hop Lyft Combines Music and Micro-Entrepreneurship For A Unique Riding Adventure
Lyft is one of a group of companies attempting to build businesses around community-based ridesharing for donations aka pro-am cabbies. This controversial innovation has been embraced by riders who have. Continue reading
Marketing Music On Instagram? Try Using Hashtags, Making Friends or Creating Art
Instagram's adding ads and they won't post your pics on Twitter and many new enticing services are emerging to share media while marketing your music. Yet Instagram is still a. Continue reading
Mig33 Creates Playful Environment For Miniblogging, Messaging and Music Marketing
Mig33 is a Singapore-based "miniblogging platform" that began as a social network for feature phones and recently rebranded with a focus on miniblogging and availability on multiple platforms. For Hypebot. Continue reading
Digital vs. Vinyl: Where It Makes A Difference
Do you prefer to pick up an album or download an MP3? The argument for both is becoming a heated one. With strong opinions on both sides of the aisle,. Continue reading
Dave Allen On Making His Way Into Advertising After Playing In Gang of Four
Former Gang of Four bassist Dave Allen eventually left performing to work on digital music licensing for the web and then transitioned into advertising and interactive marketing. He is now. Continue reading
Complete Musician’s Guide To Preparing For A Publicity Campaign
By David Roberts is founder of Nashville consultancy the Sunshine Promotion company. He blogs at "Sunshine Promotion". I’ve touched on publicity briefly in other articles, but recently I had the. Continue reading
Snapchat Promotes New “Stories” With Emerging Acts, Presents Music Marketing Opportunities
Snapchat Stories is a new feature that greatly increases the potential for marketing music on this increasingly popular photo/video messaging app. Previously pics or videos disappeared after 10 seconds of. Continue reading
From YouTube Comments to The Death Of Keywords: Google+ Now Required For Music Marketing
Search is going social in a variety of ways as search engines look to social proof to make search results more relevant and users turn to social networks such as. Continue reading
