Gold Motel’s Eric Hehr: The Musician As An Entrepreneur

(UPDATED) Guest post by Eric Hehr (@erichehr1955), guitarist of Gold Motel. "The only thing that matters is the music." I'm sure you've heard this phrase before. As a musician who. Continue reading

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Creative Networks For Music Marketing & Community: Convozine, New Hive, Diaspora

Limiting one's creative awareness by focusing only on music is increasingly as big a career mistake as avoiding understanding the world of business. Social media has turned musicians into publishers,. Continue reading

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FanCulture: Building A Fanbase As A Lifetime Relationship

FanCulture: The Evolution of Influence is a nearly 30-minute documentary focused on the relationship of brands with their fans. Created by Amplify, an agency specializing in "brand strategy, experiences and. Continue reading

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London’s Orchestra Of the Age of Enlightenment Puts Fans Center Stage

London's Orchestra of the Age of Enlightenment has a history of featuring orchestra members in promo campaigns to emphasize that "not all orchestras are the same." This year they decided. Continue reading

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Indie Band I Love Lightning Bugs Debuts Album & Comic Combo @ Motor City Comic Con

Detroit's I Love Lightning Bugs are reissuing their debut album Kensington along with a comic book in which they are the protagonists in an otherworldly adventure. It's the first step. Continue reading

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Amanda Palmer Has A Huge Hack

Guest post by Jay Frank of FutureHit.DNA. For the last few days, I’ve seen my social networks light up with people talking about Amanda Palmer’s record breaking Kickstarter campaign. First,. Continue reading

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DJ Shadow Adds Discography To Facebook Timeline [CASE STUDY]

Without question, DJ Shadow is among a special group of music artists who can be safely considered as “legacy” artists. Regardless of how much more music he continues to put out (and he still. Continue reading

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10 Promotional Strategies For Indie Musicians

Disc Makers recently released 10 Effective Strategies to Get Your Music Noticed by Randy Chertkow and Jason Feehan authors of The Indie Band Survival Guide. It's a nice free guide. Continue reading

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Musician Website Quick Fix #7: Add Social Links

Guest post from musician website and marketing platform Bandzoogle. We always say that your website needs to be the hub of your online strategy (and we mean it). But, when. Continue reading

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From Dive Bars To The Daughtry Tour: How Mike Sanchez Is Using New Media To Realize His Dream

Guest post by Chris Borchert of kickshuffle. Just before Mike Sanchez finishes his set, he whips out his iPhone and snaps a picture of the crowd. “Follow me on Twitter. Continue reading

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