The Like Trap: You “Like” Me, You Really Don’t Like Me
Guest post by Julian Weisser (@iamweisser), CCO of Bottol and writer of Ideas then Lemonade. There has been much discussion and debate over the value of a "like" on Facebook. Continue reading
A Place For Jazz: Moving Beyond Audience Development
A discussion broke out on the web about building audiences for jazz. It began at the Huffington Post (with a blogged prelude elsewhere) and continued on NPR at A Blog. Continue reading
Hypebot Presents The Upward Spiral Podcast Episode 2 [LISTEN]
Hypebot presents the second episode of The Upward Spiral Podcast, which features Kyle Bylin of Live Nation Labs (and former Hypebot Editor), music industry consultant Jason Spitz (Former Director of. Continue reading
Louisiana Soundtrack Heralds Cutting Edge Conference In NOLA
Though they are entirely separate events, the launch of multimedia site Louisiana Soundtrack and plans for the Cutting Edge music business conference in New Orleans are certainly connected. The Louisiana. Continue reading
Tenacious D Marketing Music On Reddit’s AMA [CASE STUDY]
Reddit's community-grown Ask Me Anything (AMA) forum could also be called the Anti-Marketing Association. Yes, people do participate with specific marketing goals in mind but it's possibly best approached as. Continue reading
Blayze: Fans. Artists. United
I was recently watching Kurt Schneider’s YouTube cover of “Safe and Sound” by Taylor Swift, AND expecting a typical cover video. However, at the end of the video, Kurt encouraged. Continue reading
Engagio Organizes Your Social Media Conversations Onsite Or Via Gmail
Engagio is an interesting new web tool that began as a way to keep track of one's social media conversations and has expanded into what they call a "Conversations Network.". Continue reading
Indie Artists Share How They Got Radio Airplay, What It Meant For Their Careers
Randy Goss is a musician and Business Development Manager at Earbits. When a band first forms, the passion is high. Ready to take the world by storm, they have discussed. Continue reading
Jackthreads’ Asher Roth Campaign Provides Roadmap To Merchandise Success
Physical merchandise is so very important to the revenue streams and branding of an artist. Recently, the members-only shopping club Jackthreads.com began rolling out a series of artist-centered merchandise campaigns. Continue reading
Seth Godin On Building Your Fanbase
Part of Seth Godin's appeal is the applicability of his thinking across industry verticals. He really is focused on changes that affect dsiciplines across the board. Godin recently shared his. Continue reading
