Music Marketing

Lessons from $300M sale of the KISS brand, catalog: ‘This is the future, and the rules are being written now.’

Pophouse, the company behind the Abba Voyage hologram live show, has acquired the music catalog, brand name, likeness, and trademarks of the iconic American rock band KISS for a reported $300 million…..

Bruce Houghton on 04/05/2024 in Music Business | Permalink | Comments (0)
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5 Ways to Understand and Get Closer to Your Fans

Getting to know your fans is crucial in creative commerce; however, the ratio of consumers to creators can make the task seem daunting at times. Here are five simple steps to nurturing that fan relationship and making them more than satisfied with your content……

Alana Bonilla on 04/04/2024 in D.I.Y. | Permalink | Comments (0)
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QR Codes are great for marketing music IF you use them the right way

QR codes can be very useful for marketing music, but there are right and wrong ways to use them. Michael Branvold and Jay Gilbert discuss best QR code practices on a new Music Biz Weekly podcast…..

Bruce Houghton on 04/03/2024 in D.I.Y. | Permalink | Comments (0)
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Why every Artist should build and lead their own Fan Community [MIDiA’s Keith Jopling]

Keith Jopling digs into a recent MIDiA research report and finds a roadmap to financial success as an artist building a fan community…..

Alana Bonilla on 04/03/2024 in D.I.Y. | Permalink | Comments (0)
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Why Gen Z is crucial to the music industry

Besides being the new wave of young adults, when it comes to media Gen Z is like no other generation before them. Here’s why artists should keep them in mind…..

Alana Bonilla on 04/03/2024 in Music Business | Permalink | Comments (0)
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SongTools adds SongFly, an advertising tool built for musicians

Music and playlist marketing platform SongTools has added SongFly, an advertising tool designed to help artists grow their fanbase on streaming platforms…..

Bruce Houghton on 04/02/2024 in D.I.Y. | Permalink | Comments (0)
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Bandsintown adds Waitlist to gather fan contact info on sold-out shows

Musicians seldom have access to the contact information of fans who buy tickets to their shows, but Bandsintown has just added a tool to their growing toolkit that rights that wrong……

Bruce Houghton on 04/01/2024 in D.I.Y. | Permalink | Comments (0)
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Why fans can’t find you and 7 simple fixes

Successfully maintaining an online presence involves many little details, so letting things slip through the cracks is easy. Here are seven simple changes that could make your music stand out…..

Alana Bonilla on 04/01/2024 in D.I.Y. | Permalink | Comments (0)
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Your Morning Coffee Podcast: an AI Music Listening Party • $0.00173 per stream • RIAA Report takeaways • More

Episode 190 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now…….

Bruce Houghton on 04/01/2024 in Music Business | Permalink | Comments (0)
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The reported decline in TikTok use is wishful thinking for music

Several recent studies purported to show a decline in younger TikTok users. Not so fast, says Russ Crupnick of MusicWatch, who has been tracking TikTok engagement since its early years.. Continue reading

Bruce Houghton on 03/29/2024 in D.I.Y. | Permalink | Comments (0)
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