Music Marketing

superfan why superfans matter

Why Superfans Matter: Recognize and Treat Them with Respect

Superfans are much more than latest industry fad. Michael Brandvold and Jay Gilbert dig into why Superfans matter. On the latest Music Biz Weekly Podcast, learn the importance viewing then as much more than just another transaction.

Bruce Houghton on 05/06/2025 in D.I.Y. | Permalink | Comments (0)
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tough hard for independent artists

Why It’s So Hard for Independent Artists to Break Through 

No one cares about you until you are already successful, For independent artists, that reality can be brutal. Anna Stephens of Decent Music PR looks at why breaking through is so hard and how artists can take back control.

Alana Bonilla on 05/05/2025 in D.I.Y. | Permalink | Comments (2)
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market an independent musician

How to Market an Independent Musician: A Step By Step Guide

Elevate your music career with clear, cost-effective strategies to market an independent musician, build their brand and reach the right audience. 

Alana Bonilla on 05/05/2025 in D.I.Y. | Permalink | Comments (0)
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independent musician news

Independent Musician News Last Week

Last week, our tips, advice and independent musician news covered advice from a Spotify exec, how to release physical music, fingerprinting (who knew?), mental health, accounting terms for musicians, and more…

Alana Bonilla on 05/03/2025 in D.I.Y. | Permalink | Comments (0)
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Sam Duboff - Ignore per-stream rates

Spotify Exec: Ignore per-stream rates and focus on engagement

Much of the debate over whether or not Spotify is paying artists and songwriters fairly centers on estimated per stream rates. But according to Spotify executive Sam Duboff, it’s time to ignore per-stream rates which he calls “one of the most misleading metrics in music.”

Bruce Houghton on 05/02/2025 in Music Business | Permalink | Comments (4)
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Bandcamp Friday

Support independent music during Bandcamp Friday today!

Fans get another chance to support independent artists and labels during Bandcamp Friday today May 2, 2025. Plus we’ve got a full Bandcamp Friday schedule for the year.

Bruce Houghton on 05/02/2025 in Indie Music | Permalink | Comments (1)
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best hashtags for musicians digital creators and influencers

1.5M in US earn a living as a digital creator or influencer

1.5M in people in the US earn a living as digital creators and social media influencers. That stat is both encouraging and frightening if you’re trying to grab attention online to market music or live shows.

Bruce Houghton on 05/01/2025 in D.I.Y. | Permalink | Comments (2)
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music ai

10 proven SubmitHub tips to boost Playlist Success

Want more Spotify playlist placements without wasting time or money? These 10 insider SubmitHub tips reveal exactly how to pitch smarter and get real results from curators who actually care.

Alana Bonilla on 05/01/2025 in D.I.Y. | Permalink | Comments (0)
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Tariffs, tight wallets may disrupt fragile Superfan Economy

As economic uncertainty looms and tariffs shake up global supply chains, the music industry’s push to monetize superfans faces serious headwinds. With merch, vinyl, and fan experiences under pressure, are US labels betting too big on a fragile superfan economy?

Alana Bonilla on 04/30/2025 in D.I.Y. | Permalink | Comments (1)
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YouTube marketing for musicians

YouTube Marketing for Musicians: What’s Working in 2025

“If you’re putting time and energy into building your YouTube presence this year, it’s not enough to upload and hope for the best,” says music publicist Ariel Hyatt of Cyber PR. In 2025, the artists who win at YouTube music marketing understand how to use the platform’s newest tools and trends to their advantage.

Bruce Houghton on 04/29/2025 in D.I.Y. | Permalink | Comments (0)
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