Music Marketing

TikTok and Reels

3 Key Insights about Music Fans on TikTok

TikTok’s latest Music Impact Report looks at music fans on TikTok and how the platform drives discovery, streaming, and viral success.

Alana Bonilla on 03/11/2025 in D.I.Y. | Permalink | Comments (1)
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MIDiA

Scenes 2.0: MIDiA’s updated entertainment playbook

The future of entertainment isn’t about going big – it’s about going niche. This updated MIDiA playbook for music marketing explores how tapping into smaller, more specific scenes can drive real, lasting success.

Alana Bonilla on 03/11/2025 in D.I.Y. | Permalink | Comments (1)
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How To Promote Music and Concerts on TikTok

TikTok has made it easier to reach new fans. Learn how to use trends, challenges, and smart strategies to promote music and concerts on TikTok.

Alana Bonilla on 03/10/2025 in Music Marketing | Permalink | Comments (1)
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independent musician news

DIY and Independent Musician News Last Week

Last week’s DIY and Independent Musician News covered a SXSW preview, how to promote music with short-form video, single release strategies, a ROSTR update and more…

Alana Bonilla on 03/09/2025 in D.I.Y. | Permalink | Comments (0)
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tiktok music promotion

20 Short Form Video Music Promotion Ideas

Want to boost engagement and drive more streams with short form video? These 20 proven TikTok and Reels short form video music promotion ideas can help indie artists stand out.. Continue reading

Alana Bonilla on 03/07/2025 in D.I.Y. | Permalink | Comments (0)
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Spotify playlists - single release strategies

Best Single Release Strategies

What are the best single release strategies? From perfect timing to playlist pitching, this guide reviews how to build hype, boost streams, and keep fans engaged long after launch day.

Alana Bonilla on 03/07/2025 in D.I.Y. | Permalink | Comments (0)
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Bandcamp Friday

Today is Bandcamp Friday + Bandcamp Friday schedule 2025

Today March 7 is Bandcamp Friday and as a fan or an artist its not to too late to get involved. Plus we’ve got a full Bandcamp Friday schedule 2025.

Bruce Houghton on 03/07/2025 in D.I.Y. | Permalink | Comments (0)
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Impact of Saturday Night Live on Music as SNL turns 50

For 50 years, Saturday Night Live has been the ultimate stage for music’s biggest stars. But what is the real impact of SNL on music and what does a performance actually mean for an artist’s career?

Alana Bonilla on 03/06/2025 in Indie Music | Permalink | Comments (0)
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Bandcamp Friday

Bandcamp Friday matters even when you’re not releasing music

Bandcamp Friday matters. The last Bandcamp Friday on December 6th, 2024, was the biggest since February 2022 with fans spending more than $3.1 million in a single day. Later this Spring, Bandcamp Friday’s return for at least five editions in 2025.

Bruce Houghton on 03/05/2025 in D.I.Y. | Permalink | Comments (0)
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free music industry newsletter

Hypebot’s Free Music Business Newsletter: Subscribe Now!

Whether you are a musician or a music industry professional, staying on top of this fast-changing business, the latest trends in marketing, and the most interesting music tech startups can feel like a full time job. We make it easy with Hypebot’s free music business newsletter.

Bruce Houghton on 03/05/2025 in D.I.Y. | Permalink | Comments (0)
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