Creative Music Marketing: Foo Fighters, Bluebrain, Adam Tensta

While some think of marketing as something one does after the fact of musical creation or in anticipation of a performance, marketing actually permeates every aspect of art whether one. Continue reading

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X5 Music Confirms Licensing Deals With Cooking Vinyl, Welk Music Group & OneRPM

X5 Music Group has confirmed licensing deals with three top independent label groups – Cooking Vinyl, Welk Music Group (Vanguard, Sugar Hill) and South American digital distribution leader OneRPM. These. Continue reading

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10 Top Tips For Contacting Music Websites

Guest post by Andy Parker, editor of Electric Banana where he maintains a New Music section for indie submissions. Music websites and magazines receive ridiculous amounts of emails from bands. Continue reading

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PledgeMusic CEO Benji Rogers On Direct To Fan: Social Is What You Are Selling

Guest post by Benji Rogers, Founder & CEO of PledgeMusic. I don't want to buy things on Facebook. I reconnect with old friends, share pictures and see what other people. Continue reading

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11 Viral Video Secrets From The Cofounder Of Khush

Prerna Gupta, a cofounder of Khush, shared 11 secrets of creating viral videos in a recent SXSW Interactive presentation. Gupta helped Khush promo videos achieve over 180 million views based. Continue reading

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Digital Music Exec Cameo Carlson On iTunes, Marketing & Management [VIDEO]

On a new episode of This Week in Music, Ian Rogers sits down with Cameo Carlson, Head of Digital Business Development at managers Borman Entertainment. The pair discuss the interaction. Continue reading

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Awesome Music Tech Projects From Art Decade, of Montreal & Dry The River

While some musicians still grumble about Twitter, others are diving in and making or collaborating on innovative art that combines their music and new tech tools. Art Decade released an. Continue reading

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Seth Godin On The New Music Industry – Part 1 [Video Interview w/ Ariel Hyatt]

Guest post & video interview by Ariel Hyatt of Cyber PR. There’s a fierce rule that I live by that keeps me safe in the music business – it’s simple: . Continue reading

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Turning Bands Into Brands: Marketing Rock & Roll Like Breakfast Cereal

Minneapolis-based branding agency Mono (whose clients include Apple, Virgin, and General Mills) has decided to venture into the indie music scene. The company has teamed with local indie rock band Howler,. Continue reading

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Sponsorfied Platform Connecting Events With Sponsors To Launch At SXSW

Sponsorfied is an emerging platform created by a team with a strong background in technology, events and sponsorships. They are leveraging their hard-won knowledge to build a matching service for. Continue reading

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