Music Marketing Takeaways From Comscore’s 2013 Mobile Future in Focus Report
Leading web and mobile analytics provider Comscore recently released a group of free reports as the "2013 Digital Future in Focus Series." Their mobile report includes some useful takeaways for. Continue reading
Case Study: Is Free Music Worth It?
By Nick Roberts of And The Giraffe writing for Sunshine Promotion. While it’s damn near impossible to calculate the life-time value of a fan for an up and coming independent. Continue reading
Facebook Admits They’ve Been Underreporting Your Page Reach For Months
In an unexpected turn of events, Facebook last week announced that their "engineering audit" of Page Insights "uncovered bugs that impacted impression and reach reporting." Apparently this is the explanation. Continue reading
Tumblr Announces Curated #Music Tag In Likely Bid For Music-Related Native Ads
Yesterday Tumblr announced the introduction of an official #Music page featuring content curated by handpicked editors. With a related exclusive interview on Billboard.biz, the news seems designed to attract music-related. Continue reading
Harlem Shake: From Real To Unreal To #1 On The Billboard Hot 100
As is typical of early adopters, many have already claimed the Harlem Shake meme to be dead. But yesterday's news that Billboard's new YouTube plays policy will put the track. Continue reading
Merchbox Delivers A Curated Subscription Box Of “Music, Gear & Goodies”
Merchbox is a monthly subscription box of music and related goodies curated with your particular interests in mind. Mike Frankel of FreeIndie wants to use it as a vehicle to. Continue reading
How Can Jimmy Iovine Misrepresent Music Curation Without Undermining Music By Beats?
Jimmy Iovine's recent misrepresentation of the current state of music discovery, encapsulated in repeated assertions in multiple interviews on the theme that there is no human music curation by streaming. Continue reading
Agile Marketing For DIY Musicians
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Agile Marketing is a term that takes its inspiration from Agile Development, a methodology ”defined” in 2001 by a group of programmers. Continue reading
Vyclone Helps Fans & Bands Work Together To Create Music Videos From Live Shows
Over the coming months, I'll be adding a focus on mobile apps developed for use by professional musicians in the broadest sense. Last week I interviewed the cofounders of two. Continue reading
Uniform Motion Creates Treasure Hunt Using Fan-Submitted Sounds For New Album
By Mike Masnick of Techdirt. We've written a few times about the band Uniform Motion out of France, which got some fame last year for being incredibly open about how. Continue reading
