Music Marketing

Music in YouTube Shorts triples the total reach of the Artists used

YouTube Shorts featuring an artist’s music tripled the average artist’s total reach, according to YouTube global music chief Lyor Cohen. ..

Bruce Houghton on 02/16/2024 in D.I.Y. | Permalink | Comments (0)
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fan engagement tactics and how to build a superfan community

Futurebirds and Building a Loyal Fanbase: #1 Ditch the Discount Codes

Discounts encourage impulse purchases, not meaningful relationships. But there are proven ways to build a supportive community of fans…

Alana Bonilla on 02/16/2024 in D.I.Y. | Permalink | Comments (0)
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As short videos soar, here are 50 content ideas for musicians on Reels, YouTube & TikTok

With short video viewing soaring and their proven value to music marketing, this week’s Hypebot Flashback Friday resurfaces a popular post from Michael Brandvold that offers 50 short video content ideas for musicians on Reels, TikTok, and YouTube Shorts…

Bruce Houghton on 02/16/2024 in D.I.Y. | Permalink | Comments (0)
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Book Smart vs. Street Smarts: Why you need both in the music business

It is very important to get an education, but it is equally important to learn from experience. You can learn a lot from books and courses, but an evening spent at a band’s merch table can be as instructive as a full semester of learning…

Bruce Houghton on 02/15/2024 in D.I.Y. | Permalink | Comments (0)
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Apple and Google ban TikTok app

Pew Research study reveals TikTok isn’t as popular as people think

Common wisdom is that the video-sharing site TikTok is Gen Z’s social platform of choice and that every other generation is falling in line. A new study by Pew Research found that those assumptions are just that – assumptions, and they’re wrong…

Alana Bonilla on 02/14/2024 in Music Marketing | Permalink | Comments (0)
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Spotify partners with Bandsintown to supercharge live music discovery

Shows listed on the global live music discovery platform Bandsintown will now also appear on Spotify. The new partnership provides greater visibility and discovery for artists, venues, and festivals of all sizes at a time of rising costs and increased competition…

Bruce Houghton on 02/13/2024 in D.I.Y. | Permalink | Comments (0)
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What are fan subscriptions and why are they so important for musicians?

Fan subscriptions can strengthen direct artist-fan relationships and provide another revenue source for musicians. But they aren’t right for everyone…

Alana Bonilla on 02/13/2024 in D.I.Y. | Permalink | Comments (0)
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Drowned In Sound returns to counter decline in music journalism, reviews

Beloved online music site Drowned In Sound is crawling back to life with new newsletters featuring music reviews and select long-form pieces…

Bruce Houghton on 02/13/2024 in D.I.Y. | Permalink | Comments (0)
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How to Unlock the Power of Fan Data with music marketer Grant Gelt

Grant Gelt, the CEO of digital marketing and branding consultancy Mascult, gives professional advice to those working to improve their music marketing strategies by getting to know as much as they can about and from their fans…

Alana Bonilla on 02/12/2024 in D.I.Y. | Permalink | Comments (0)
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Twitter X alternative Bluesky is now open to everyone

If you’re looking to hedge your fan marketing bet on Twitter or exit the chaotic social network altogether, Bluesky could be the answer…

Alana Bonilla on 02/12/2024 in Music Marketing | Permalink | Comments (0)
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DIY indie musician news

Getting It Done – Last Week in D.I.Y. & Indie Music: playlists, marketing drivers, social tips & more

Last week, our tips and advice for the independent, do-it-yourselfers out there covered how to make fan content, a guide to marketing drivers, and more…

Alana Bonilla on 02/10/2024 in D.I.Y. | Permalink | Comments (0)
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