Seth Godin On Payola & Music Marketing
Marketer Seth Godin published this interesting insight today on his blog: "For 20 years, the Billboard charts were easy to manipulate. By paying radio stations and some retailers, record labels. Continue reading
Killola: How To Create Merch That Keeps On Giving
Garage-pop rockers Killola, joining forces with Aderra, a digital distributor of live concert recordings, have created USB Dogtags – that not only serve as a unique merch item to sell. Continue reading
Prince: “The internet’s completely over.”
According to the artist commonly known as Prince, in an interview with the UK's Daily Mirror – the publication that will be giving away his new album 20TEN in a. Continue reading
Apples iAds: Imagine The Possibilities
This first look at Apple's new iPhone iAds advertising platform comes courtesy of ad giant Chiat/Day and it has nothing to do with music. But as you watch this pitch. Continue reading
Don’t Forget The Power Of Offline Promotion
(UPDATED) This post comes courtesy of Brad at CD Baby and their D.I.Y. Musician blog. While maintaining a steady web presence is a vital part of any musician’s promotional arsenal,. Continue reading
Free Manual: How To Attract Brands To Your Music
International communication and branding agency Heartbeats International has released a manual for bands and artists on how to build a successful strategy to attract brands. Jakob Lusensky, CEO & Founder of Heartbeats,. Continue reading
Andrew Dubber: Shut Up And Listen To Your Fans
As someone who once spent the better part of an internship solving captcha puzzles and spamming ‘potential fans’ for artists on MySpace, I found Andrew Dubber’s recent article on Social. Continue reading
HOW TO: Build A Twitter Strategy for Your Band
Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy. Her five insights are. Continue reading
MySpace360Wizard Launch & Account Giveaway
MySpace360Wizard gives artists an easy and relatively cheap way to design their MySpace profile. Normally, this type of profile generator isn't something I get too excited about, but it seems like the right. Continue reading
Gerald Casale Of Devo: “Marketing Is Everything.”
In this interview featured on Marketplace, Gerald Casale, founder of the group Devo, talks about his journey to recording a new album and reentering the music industry with his former. Continue reading
Video: How Nimbit’s Scott Feldman Got Ian Rogers, ASCAP’s Lavinia Wright & An Attorney To Do His Bidding… And Hypebot’s Bruce Houghton To Embarrass Himself
If I'm going to talk the talk about the value of creative marketing than I have to walk the walk. So when Nimbit's marketing guru Scott Feldman asked me, along. Continue reading
