85% of TikTok and 84% of YouTube videos include music

A new analysis shows just how high the stacks are in the battle between TikTok and UMG and reinforces how important music is to TikTok, YouTube, Facebook, and Instagram…

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Why are playlists so important?

Mathilde Neu of Reprtoir looks at how crucial playlists are to today’s music ecosystem and how to get your fair share of placements…

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How do musicians make money on TikTok?

UMG tracks accounted for 35% of the TikTok Top 50 last week, so pulling all their music off the platform has presented a unique opportunity for independent musicians to fill the void…

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TikTok ban

35% of top TikTok tracks removed by UMG, but fans & savvy artists find workarounds

Seventeen of Billboard’s TikTok Top 50 Chart tracks are no longer available after licensing talks between Universal Music Group and the social video app failed last week…

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music marketing vs. advertising

What Are Music Marketing Drivers and Why Do You Need Them?

Selling music is about telling a story that makes the recipent want to take action – to listen, to share and perhaps to purchase. Good marketing drivers help tell that story and just as importantly help it to stand out…

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How Walk Off The Earth hooks fans long before the ‘official’ release

Indie band Walk Off the Earth has had multiple songs go viral on socials long before they are even released, and here’s how they did it… by Chris Robley of. Continue reading

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music industry news summary

Hypebot named to Symphonic’s ‘Best Music Industry Newsletters’ list

Leading independent music distributor Symphonic has released its annual list of Best Music Industry Newsletters, and Hypebot is honored to have once again made the cut. Here is the full. Continue reading

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Threads passes 400 million

Is Threads dead? No, say 130 million active users

Threads launched with a bang. Thirty million signups in its first 24 hours, then 100 million in less than a month, and then an apparent falloff in user interest. Did. Continue reading

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most read Hypebot posts last week music business news

TOP POSTS: Last week’s most-read posts

Catch up on what everybody is talking about with last week’s most-read posts on Hypebot. We’ve got topics ranging from the UMG vs TikTok battle, what it means for musicians. Continue reading

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Getting It Done: Last Week in D.I.Y. & Indie Music

Last week, our tips and advice for the independent, do-it-yourselfers out there covered how to plan and advance your gigs the right way, how to use Amazon’s new artist marketing. Continue reading

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TikTok app is back in Apple, Google Play download stores

Is UMG’s battle with TikTok an opportunity for independent musicians?

Universal Music Group is responsible for more than 30% of global music consumption by more than one metric. With all of that music at least temporarily coming off TikTok, does. Continue reading

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