Music Marketing

OK GO Goes Viral Again With Help From State Farm

OK GO was one of the first bands whose success could largely be traced to YouTube and a self-made viral video. So bloggers went wild when a new OK GO. Continue reading

Bruce Houghton on 03/03/2010 in Music Marketing | Permalink | Comments (4)
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Are Fans Turned Away At Your Virtual Front Door?

As the internet browser wars continue, Firefox growth appears stalled, Internet Explorer usage is dropping and Google Chrome is on the rise.  Does your web site work well on all. Continue reading

Bruce Houghton on 03/03/2010 in Music Marketing | Permalink | Comments (6)
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Film 72 Musicians Released Using Topspin Platform

Could the Topspin direct to fan music marketing and sales platform also serve as a launchpad for indie film and other digital media? 72 Musicians was shot in Kansas City. Continue reading

Bruce Houghton on 02/26/2010 in Music Marketing | Permalink | Comments (2)
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Ian Rogers On Artist Marketing: Do Something Small Weekly, Something Big Monthly

Ian Rogers spends is days and nights advising artists and their teams navigate the confusing and often overwhelming new music marketing landscape both as the CEO of Topspin and as. Continue reading

Bruce Houghton on 02/16/2010 in Music Marketing | Permalink | Comments (9)
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Bandzoogle Upgrades Web Site Builder And Music Marketing Platform

5 Hypebot Readers Get Bandzoogle Free For 6 Months Bandzoogle.com, the self-service web site and marketing platform for musicians, has launched a major series of upgrades. A new "Custom Style. Continue reading

Bruce Houghton on 02/12/2010 in D.I.Y. | Permalink | Comments (16)
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Nimbit Shares Mighty Mighty Bosstones Case Study

Formed in 1983, the Mighty Mighty Bosstones are often credited with the creation of the ska-core genre, a form of music that mixes elements of third wave ska and hardcore. Continue reading

Bruce Houghton on 02/09/2010 in D.I.Y. | Permalink | Comments (1)
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The Super Bowl Still Rocks

(UPDATED) One can certainly fault The Who for a lackluster (aka embarrassing) performance, but you have to admit the music stil matters to the Super Bowl. From the musical connection. Continue reading

Bruce Houghton on 02/08/2010 in Music Marketing | Permalink | Comments (4)
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Topspin Shares Impressive Music Marketing Study

Perhaps more than any existing modern music marketing and sales platform Topspin is based on data.  They collected it from the beginning, have done enough diverse campaigns to see the. Continue reading

Bruce Houghton on 02/08/2010 in Music Marketing | Permalink | Comments (3)
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Apps Are Like Babies

My favorite line from Midem came in a tweet from @amandapalmer: "apps are like babies. easy to conceive and hard to deliver". Apps were the talk of MidemNet and Midem.. Continue reading

Bruce Houghton on 01/28/2010 in Music Marketing | Permalink | Comments (3)
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New Radio Ad Kills Lady Gaga

Britney Spears Lady Gaga A new ad from an Irish radio station shows a dead  body under the headline "Britney Spears Lady Gaga". the the word "spears" is intended as. Continue reading

Bruce Houghton on 01/28/2010 in Music Marketing | Permalink | Comments (3)
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Topspin Ups Game With Partnerships, UK Expansion

(Cannes) #Midem #Topspin At MIDEM this week, direct artist to fan platform Topspin announced a major expansion to its growing list of content partners. Topspin will showcase its first annual. Continue reading

Bruce Houghton on 01/26/2010 in Music Marketing | Permalink | Comments (0)
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