Seth Godin On The New Music Industry – Part 1 [Video Interview w/ Ariel Hyatt]
Guest post & video interview by Ariel Hyatt of Cyber PR. There’s a fierce rule that I live by that keeps me safe in the music business – it’s simple: . Continue reading
Turning Bands Into Brands: Marketing Rock & Roll Like Breakfast Cereal
Minneapolis-based branding agency Mono (whose clients include Apple, Virgin, and General Mills) has decided to venture into the indie music scene. The company has teamed with local indie rock band Howler,. Continue reading
Sponsorfied Platform Connecting Events With Sponsors To Launch At SXSW
Sponsorfied is an emerging platform created by a team with a strong background in technology, events and sponsorships. They are leveraging their hard-won knowledge to build a matching service for. Continue reading
Imogen Heap Surveys Her Connection With Fans
Imogen Heap's use of collaborative and crowdsourced approaches as an element in her music makes her a unique figure in popular music. So when she decided to survey her fans. Continue reading
Music Bloggers: Don’t Lose Your Reader’s Pinterest
Guest post by Brian Thompson of Thorny Bleeder and co-host, The Music Biz Weekly Podcast. With the incredibly popularity of Pinterest, bloggers need to put a laser focus on the. Continue reading
Twitter Music Marketing: TwitMusic, Monstro, The Social Radio
Twitter continues to be a source for all sorts of interesting services including some focused on music search, discovery and sharing. Such services sometimes focus on music marketing, as does. Continue reading
Quantum Collective: Indie Community Joins Forces For SXSW Alternative
Quantum Collective is a combined force of artists, labels, marketers, brands and tech companies that have come together to take branded entertainment to the next level. They're presenting their official. Continue reading
3 Great Examples Of Creative Music Marketing: Tailored Songs, One-of-a-Kind Albums, Video Games
Creative music marketing takes many forms but I think the strongest approach is directly connected to the music. In fact, two of today's examples involve individually unique offerings. Riot !n. Continue reading
New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo
Just when you think you have all the angles down for promoting your music via a particular web service, they go and add something new you have to consider including. Continue reading
10 Truths From 10 Established Artists On Making It In Music [Free eBook]
"10 Truths About Making It In Music" is a free 50+ page ebook by Dotted Music's Ben Brown featuring quotes from OK-Go, Puddle Of Mudd and Dire Straits and others.. Continue reading