Music Marketing

Tunecore’s Widget Gets An Upgrade

Tunecore's signature widget has gotten a major upgrade with many new features: Streams up to 100 tracks in full. Has an optional Donate To The Band link. Links to the. Continue reading

Bruce Houghton on 10/15/2009 in D.I.Y. | Permalink | Comments (6)
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When Free Works

This guest post from David Harrell first appeared on his Digital Audio Insider blog. When he’s not blogging, David also makes music with the Layaways. Free music is getting a. Continue reading

Bruce Houghton on 10/14/2009 in Music Marketing | Permalink | Comments (3)
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Nielson Study: Adult Women Love Music Sites

Think that music is a man's world?  As it has in many other ways, the internet is leveling the playing field, at least for female fans. A new Nielson NetView. Continue reading

Bruce Houghton on 10/13/2009 in Music Marketing | Permalink | Comments (2)
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Interview: Mojo Nixon Sets His Music Free

On His New Album Plus Advice For Musicians For three weeks starting October 7th, Mojo Nixon is giving away not just his new album, but his entire catalog free on. Continue reading

Bruce Houghton on 10/05/2009 in D.I.Y. | Permalink | Comments (1)
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T-Pain Sells 300K iPhone Apps, Launches Contest

T-Pain and developer Smule have moved an impressive 300,000 of his iPhone auto-tune app for $2.99 each ( = $897,000!) and now they've added an amusing contest to boost sales. Continue reading

Bruce Houghton on 10/02/2009 in Apps, Mobile & SMS | Permalink | Comments (0)
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Fanscape’s CEO On The Value Of Online Fandom

Industry veteran Larry Weintraub's Fanscape has been a leading online music marketing agency since the earliest days of music and the internet 2.0.  The company has marked their 11th anniversary. Continue reading

Bruce Houghton on 09/30/2009 in Music Marketing | Permalink | Comments (0)
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MTV Makes Me An Offer I Can Refuse

Avoiding The "More Must Be Better" Marketing Trap Those of us who write about marketing and the music industry  often  preach the importance of reaching out to fans, connecting with. Continue reading

Bruce Houghton on 09/29/2009 in Music Marketing | Permalink | Comments (10)
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Seth Godin: Win The Fight, Lose The Customer

Does it really matter if you're right? Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose? You. Continue reading

Bruce Houghton on 09/24/2009 in Music Marketing | Permalink | Comments (4)
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Weezer’s “Ratitude” Dog Album Cover Contest

Weezer and and Spinner.com joined forces for a "Raditude" album cover remix contest. One fan liked the wild and wacky submissions so much that he put them all in a. Continue reading

Bruce Houghton on 09/22/2009 in Music Marketing | Permalink | Comments (1)
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Big Apple News: iTunes LP, Cheap Ringtones, Player Upgrades & More

Norah Jones performed (playing guitar instead of piano) and Steve Jobs made his first major pubic appearance today at Apple's major music announcement. The assembled crowd of journalists greeted Jobs. Continue reading

Bruce Houghton on 09/09/2009 in Music Marketing | Permalink | Comments (3)
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Forrester Study Offers Plan To Save Music Industry

A Summary & Commentary – Forrester Research has released an aggressive road map of changes that analyst Mark Mulligan says are "necessary to save the music industry from the current. Continue reading

Bruce Houghton on 09/09/2009 in Major Labels | Permalink | Comments (9)
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