Is It Time To Hold Your Own Music Hackathon?
Music hackathons and hack days are approaching an inflection point that suggests marketing and business development opportunities for labels, music businesses and music tech companies. Given the growing interest from. Continue reading
Music Sharing = Music Marketing: This Is My Jam, Herd.fm & Cred.fm
Music sharing sites have a lot of potential for marketing and the following sites are worth considering if that's part of your approach. This Is My Jam is currently getting. Continue reading
Targeted Audio Ads Based On… Human Emotion?
Imagine being able to target your advertising messages based on the parameters of a listener’s emotions during a particular song. That’s precisely what Mixberry Media hopes to provide for brands. Continue reading
New Music Marketing Tools From Pinwheel, Cinemagram, YouTube & Facebook
As new social sites and services keep appearing, older ones keep updating. Though none of these four are music-specific, all have great potential for music marketing: Pinwheel is a new. Continue reading
Apple Will Help You Create & Sell Multimedia Music Projects For The iPad
Guest post by Bob Baker of TheBuzzFactor. Apple caused a stir some weeks ago when it launched iBooks Author, a new free app that indie authors and book publishers can. Continue reading
On Brands, Bands & The Commercial Concept Album
Guest post by Chris Borchert of kickshuffle. Here’s an idea: I’m VP of Marketing for the Y___ Corporation and I want to make headlines with an advertising campaign. I have. Continue reading
Karmin Goes From Covers On YouTube To Originals On Saturday Night Live
I've previously written about both Karmin and Walk Off The Earth using unique covers of popular songs to attract attention. Karmin has taken things to the next level with an. Continue reading
The Civil Wars On Piracy As Marketing
The Civil Wars have previously discussed marketing with free music and the importance of fans sharing the duo's music with their friends. However, I had not heard their take on. Continue reading
11 Top Ways To Create Compelling Music Video Content
This guest post is by Bob Baker and Kendra Wright of www.TheBuzzFactor.com Every artist should be using online video as part of their promotional toolkit. That means you must set. Continue reading
Outsider Marketing & The Case Of Willis Earl Beal
Willis Earl Beal didn't set out to be an Internet celebrity. But he's in the process of becoming one, though the next few months label XL Recordings seem focused on. Continue reading
