Rock Star Marketing: M.I.A. Flips the Bird, Tenacious D Rizes, Flaming Lips Sing with Siri
M.I.A.'s recent 5 second assault on the sensibility of America reminds us that no one can market music like a rock star. As overblown as the Super Bowl middle finger. Continue reading
Music Marketing With Facebook Timeline Covers & Movie Maker
The introduction of Facebook's Timeline opens up new possibilities for music marketing that will become even more significant as it is extended to Pages. Though most bands and many individual. Continue reading
Music Industry Insiders On The Creation Of Lana Del Rey
The debut of Lana Del Rey's "Born To Die" at #1 on many nation's iTunes charts confirms her successful adoption by the mainstream. Yet many still focus on a variety. Continue reading
Soundsupply: GroupOn For Indie Music. Get 10 Albums For $15 Today Only
Soundsupply is a new startup that is experimenting with a digital bundle of music featuring 10 albums from 10 bands for $15. The offer ran for 10 days, and today. Continue reading
Musicmetric: Co-Founder Talks Pro Edition, P2P Data Tour Planning App
Musicmetric is a web analytics platform that recently launched a Pro edition in Beta. It offers an impressive range of stats on everything from social media activity to mentions in. Continue reading
Music Marketing With Free SoundCloud Story Wheel
SoundCloud recently released Story Wheel, an app for creating a slideshow using Instragram pics and audio via SoundCloud. It's an interesting webtool with a lot of potential for music marketing. Continue reading
Gigs4Good: Connecting Artists & Non-Profits
Team Up for Nonprofits is a Seattle-based nonprofit that organizes music events for other nonprofits in their Gigs4Good program. Created in 2009, they're building up to their 10th event benefitting. Continue reading
How The 80/20 Rule Applies To Your Social Media Strategy
The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for. Continue reading
Lana Del Rey Leaves Early Adopters Behind
I have to admit, I ignored the Lana Del Rey phenomenon for a variety of reasons including the fact that great musical artists rarely look like beautiful movie stars and. Continue reading
Unofficial Music Marketing At SXSW
SXSW has grown from a unique music festival in Austin, Texas featuring indie artists to a terrain of events with so much happening that being heard over the noise is. Continue reading
