Jay Gilbert and Randall Foster get real about marketing music
You’d be hard-pressed to find music marketers with more real-world experience than Label Logic co-founder and frequent Hypebot contributor Jay Gilbert and Symphonic Chief Creative Officer Randall Foster. So when. Continue reading
TikTok UMG music takedowns have begun and will happen in 3 phases
TikTok began taking down or muting Universal Music-related artists and songs overnight after the two parties failed to agree on a new licensing agreement. The battle for words between the. Continue reading
College Radio Promotion for Independent Musicians
College radio is one of the few outlets open to independent and self-released music and a prime place to promote to many artists’ biggest listening demographic. Here’s how to get. Continue reading
YouTube Promotion Test Results: Be careful displaying to all countries
Michale Brandvold and Jay Gilbert look at YouTube Promotion and review new test results on a new Music Biz Weekly podcast. These tests didn’t restrict countries or languages and showed. Continue reading
If niche is music’s new mainstream, how do you measure success? [Hanna Kahlert of MIDiA]
“It seems that the 1000-stream artist is both everyman’s trash and everyman’s treasure… and is being thrown under the bus to ensure the more ‘successful’ artists are compensated,” writes Hanna. Continue reading
Amazon Music for Artists adds free ‘Hype Deck’ marketing tool
Amazon Music has added another free tool to its growing “for Artists” toolkit. Hype Deck empowers artists to create custom Hype Cards to spread the word about “big moments” for. Continue reading
Set.Live captures live fans then SET.fan helps stay connected to them
Gabi Arnona of Set.Live joins Michael Brandvold on the Music Biz Weekly podcast with an update on new features they are rolling out that allow artists to connect directly with. Continue reading
What are Marketing Drivers & why Musicians need them: 3-minute lesson
Learn how marketing drivers can help your next release, tour announcement, or merch drop and stand out from the rest. by Randi Zimmerman of Symphonic Blog The underlying forces that. Continue reading
How to create a music EPK that sells: FREE WEBINAR
Team Bandzoogle is offering a free webinar on creating one of the most important and affordable marketing tools available to musicians today: the Electronic Press Kit, or EPK. Bandzoogle’s Learning. Continue reading
Superfan Week Recap: Everything you need to know about this hot topic
Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart,. Continue reading
TikTok is experimenting with 30 min videos
Jaws dropped when (formerly known as a short-form video platform) TikTok raised its max video length to 10 minutes. Now, it’s testing three times that, allowing some users to create. Continue reading
