Music Marketing

Ian Rogers Answers Topspin’s Skeptics

Hypebot's Friday post "Finally, A New Face For Topspin" took a look a music marketing and sales platform Topspin Media's new new more detailed web site.  And Hypebot readers took. Continue reading

Bruce Houghton on 07/20/2009 in Music Marketing | Permalink | Comments (10)
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Finally, A New Face For Topspin

Topspin has been in business for two years and during that time their innovative methods and high profile CEO Ian Rogers have gotten a plethora of very positive press.  But. Continue reading

Bruce Houghton on 07/17/2009 in Music Marketing | Permalink | Comments (28)
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Rhino’s Digital 45: A Format Worth Copying

In an era where getting fans to pay for music is difficult, new formats that offer extra value may offer part of the answer. To celebrate the 60th Anniversary of. Continue reading

Bruce Houghton on 07/15/2009 in Indie Music | Permalink | Comments (4)
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There’s Still A Place Where Albums Outsell Singles

Many say that the album is dead and they have the proof. According to Nielsen SoundScan, sales of individual digital tracks led digital album sales by 16 to 1 (1.07. Continue reading

Bruce Houghton on 07/09/2009 in D.I.Y. | Permalink | Comments (4)
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An Insider’s View Of Amanda Palmer’s Success

Amanda Palmer of the Dresden Dolls has shown very public disdain for her record label Roadrunner/WMG. So when she made a splash recently by earning $19,000 in 10 hours on. Continue reading

Bruce Houghton on 07/07/2009 in Music Marketing | Permalink | Comments (22)
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GOOD IDEA: Beck Re-Records Classic Albums For Free Series

GOOD IDEA an ongoing series of doable ideas that might be worth riffing on Beck has started something he's called the Record Club for which he and friends like Devendra. Continue reading

Bruce Houghton on 07/07/2009 in Music Marketing | Permalink | Comments (8)
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Help Name Milestones In Modern Music Marketing

I 've started working on a post of my Top Top 10 Milestones In Modern Music Marketing. I thinking about marketing campaigns or events that represent major shifts in how. Continue reading

Bruce Houghton on 07/07/2009 in Music Marketing | Permalink | Comments (4)
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A Blacklisted Artist Responds To Hype Machine

Last week music blog Hype Machine blacklisted 40 artists that it said had been trying to manipulate its rankings.  Neil Cartwright of marketer Media Junction, who works with Master Shortie,. Continue reading

Bruce Houghton on 07/06/2009 in Music Marketing | Permalink | Comments (13)
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Berklee’s Mike King On Modern Music Marketing

Berklee College of Music instructor Mike King gives a strong overview a modern integrated music marketing campaign. (via IndieHipHop.net)

Bruce Houghton on 07/06/2009 in D.I.Y. | Permalink | Comments (5)
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What If There Were A Coolness Rating?

Is Michael Jackson cool?  Who is cooler – Dolly Parton or Ricky Martin?  Is Katy Perry cool or a fool? We all know the answer when it comes to Britney;. Continue reading

Bruce Houghton on 07/03/2009 in Music Marketing | Permalink | Comments (5)
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