Live Nation Reports Drop In Concert Attendance
Live Nation announced their third-quarter results last week, revealing a 1.4% rise in Q3 earnings, despite a decrease in revenue from lower concert attendance. According to their Q3 filing, Live. Continue reading
How Music Travels: Map Documents The Evolution Of Dance Music
Thomson, a UK-based travel company, recently made a smart marketing move by posting an infographic on its blog titled "How Music Travels – The Evolution of Western Dance Music". Drawing. Continue reading
Emotional Hook + Technical Hook = Viral Success
The infographic our recent post 7 Ways To Help Your Marketing Message Go Viral reminded the folks at the Buffer blog of two concepts key for anyone hoping to take. Continue reading
Ubisoft’s Rocksmith Revives Music Gaming With Combo Of Guitar Hero & “How To”
Ubisoft is responsible for such games as the "Just Dance" series and "Michael Jackson The Experience". Last month the company released "Rocksmith", signaling their intention to revive the music game. Continue reading
Rock City Club’s Social Music Net Off To Slow Start [Updated]
[Multiple Updates] Rock City Club recently relaunched in beta as a "social music network" after a previous launch in early 2010. It's basically a band-centered social network with some interesting. Continue reading
Tracks.by Facebook App Spreads Love For Lil Wayne, Trey Songz & Soon All Indie Musicians
Tracks.by is a new service for content distribution and social media marketing created by Matt Schlicht and Mazy Kazerooni. Their background working at Ustream and for Lil Wayne combined with. Continue reading
Calculating Return On Investment For Music Advertising
On Music Think Tank, Bruce Warila writes about getting the music advertising ROI (Return On Investment) calculation right. It sounds like a subject just for geeks, until you realize that. Continue reading
7 Ways To Help Your Marketing Message Go Viral [INFOGRAPHIC]
(UPDATED) Going viral. It's the goal of every tweet, Facebook message, blog post, etc. Anyone that tells you they know how to make your band/music/content go viral is full of. Continue reading
Facebook Disses Pages With Less Than 1000 Fans
EdgeRank Checker released a study late last week of activity related to Facebook Fan Pages and found that those with less than 1000 fans are seeing reduced activity after recent. Continue reading
A Cardboard Record Player Rekindles Forgotten Direct Mail Magic
In the spring of 2009, Vancouver, Canada-based Griffiths, Gibson and Ramsay Productions (GGRP) began a direct mail campaign to creative directors of ad agencies marketing their sound production services. The. Continue reading
