Michelle Shaprow’s Facebook Friends Help Her Get A BMG Publishing Deal
When we first checked in on singer Michelle Shaprow, she was getting big in Japan while struggling with how best to maintain personal contact with her growing fanbase on Facebook.. Continue reading
MC Lars On DIY Success & Making A Living In Music [VIDEO]
This guest post is by Bob Baker of www.TheBuzzFactor.com Since 2006, hip-hop artist MC Lars has been a poster boy for indie music success and the DIY work ethic. After. Continue reading
Mastodon’s “The Hunter” Augmented Reality App Innovates But Misses Social Opportunity
For Mastodon's latest album release, "The Hunter", they worked with augmented reality company, Total Immersion, to create a web app that takes live webcam images and places a mask based. Continue reading
6 Ways To Fail At Promoting Music Online
On the Culture Bully blog, Chris DeLine takes whack at almost every indie band, label and publicist that ever tried to get the attention of a music journalist. "How to. Continue reading
Is A Cassette Tape Release In Your Future?
With the gradual but still limited resurgence of music on cassette, from avid collectors to new releases, the seemingly unthinkable has been happening whether you've been keeping up or not.. Continue reading
Ban.jo Takes Social Discovery Mobile. New Blondie Campaign Showcases Platform.
After a trial run with Blondie, Ban.jo is launching a beta program with a group of bands who will utilize the mobile "social discovery service" to connect with fans. Ban.jo's. Continue reading
HP Expands Music Influencer Program With ARTIST #TALK Listening Parties
Hewlett-Packard (HP) is refocusing its Music Influencer program on smaller, influencer-heavy events featuring Arjan Timmermans of ArjanWrites.com as host. Dubbed ARTIST #TALK, these listening parties feature musicians and help spread. Continue reading
Who Are The Most Valuable Digital Consumers? [Three Powerful Infographics]
Social, local and mobile are the buzzwords driving most conversation about online opportunities. For music, at the end of the day there is only one common denominator: the fan. Understanding. Continue reading
Black Keys Promote New Release With A Used Car Ad
The Black Keys have a new album called "El Camino" coming out and they've been running an auto ad in print and a commercial on YouTube featuring Bob Odenkirk. Oddly. Continue reading
Is Occupy Wall Street Fair Game For Music Marketing?
[Update] Occupy Wall Street (OWS), the Manhattan sector of a growing international protest movement-in-the-making, has already seen a few famous musicians drop by including Lupe Fiasco and Kanye West. It's. Continue reading
