Lessons Learned From Kid Rock’s Charity Tour

Acclaimed rocker and self-proclaimed “American badass” Kid Rock has his sights set on a charitable undertaking that’s not only worthy of huge Karma points, but also worth examining from a marketing and. Continue reading

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Noah Wall Combines Art & Technology For Manhattan Musical Scavenger Hunt

Noah Wall celebrated the release of his album HÈLOÏSE on LP and cassette with a scavenger hunt in Manhattan. The relatively modest concept was amplified by the web and media. Continue reading

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Live Gamer Powers EMI Music Apps On Facebook Starting With Professor Green

Live Gamer and EMI Music are working together to get EMI artists on Facebook with gamelike apps that reward participation with recognition and virtual goods. First off is UK rapper. Continue reading

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The Flaming Lips Embed Music in Gummy Skulls, Human Skulls & Wayne Coyne’s Skull

The Flaming Lips are a great example of a career act nurturing a niche audience with a consistent perspective on life as a creative process and a unique range of. Continue reading

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Bjork To ‘Takeover’ eMusic

This summer eMusic debuted eMusic Radio featuring staff curated streaming music channels. Now Bjork is helping eMusic launch their new Artist Takeover program featuring Bjork's editorial selections in celebration of. Continue reading

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indoorDIRECT’s theBITE Wants Indie Music Videos

indoorDIRECT's restaurant video platform includes a show with music videos, theBITE, making indoorDIRECT a limited distributor of music videos. Indies are welcome to propose their content for distribution. theBITE is. Continue reading

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RockStar Motel Opens Platform To Fans & Bands

RockStar Motel leaves beta today in the US, UK and Canada. The social network with game elements features a fan signing band approach in which fans are encouraged to become. Continue reading

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Scion A/V Starts A Record Label with DAM Funk, A-Trak, The Melvins & Steve Aoki

Scion A/V's artist list for 2011/2012 is a big one with releases due from punk/metal trailblazers The Melvins, DAM Funk, the Ambassador of Boogie Funk, A-Trak and Steve Aoki! But. Continue reading

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Blink-182 Promo Integrates w/ SoundCloud, SimpleGeo & More For Premiere

Newly reunited punk-pop rock band Blink-182 recently released their new album, Neighborhoods. In addition to some clever marketing initiatives set forth by the band’s marketing team, Blink-182 has integrated with SoundCloud, SimpleGeo, Envolve, and. Continue reading

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FanBridge Launches Social Digest – Earns 1 Million Subscribers In 24 Hours

Direct-to-fan marketing platform FanBridge recently launched a new feature called Social Digest, which curates the most popular social content from the web in a sleek email digest distributed to fans on. Continue reading

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