A Trip To Target: How Digital Is Changing Music Retail
As music sales go further from physical CD’s and become all digital, many mass merchandise stores have been cutting down on shelf space and changing their marketing strategies in their. Continue reading
10 Simple Things To Check Before Sending Your Next Email Blast [INFOGRAPHIC]
Email marketing is essential. It still delivers more bang for the buck and effort than Facebook, Twitter and any other form of contact with fans. But how many times have. Continue reading
Rockstar Motel Set To Unveil Social Platform For Promoting Artists And Fans
Rockstar Motel is a social networking site focused on building a platform for publicizing both artists and fans emphasizing indie and unsigned musicians. Its initial version, set for public unveiling. Continue reading
Marketing Kreayshawn: Audible Treats On the Rise of Gucci Gucci
Kreayshawn's rapid emergence and major label signing included the involvement of a whole team in her seemingly fairy tale rise. I spoke with Audible Treat team members who shared the. Continue reading
Grouptune Offers Christian Music Deals & Opportunities For Indie Artists
Grouptune is a deals site for Christian music that launched in May joining the ranks of web deal sites centered on music. Grouptune offers exclusive deals, whenever possible, and serves. Continue reading
SURPRISE! How Lady Gaga, The Gourds & The Chemical Brothers Grab Fan Attention
A recent article about using shock as a marketing tool got me thinking about a different approach. Lady Gaga, The Gourds & The Chemical Brothers all share one characteristic, that. Continue reading
Email Newsletter Tips For Keeping Fans Close From Bandzoogle’s David Dufresne
Though text messaging is an increasingly popular way to reach music fans who've opted-in to your contact list, email is still a solid contender for reaching fans. In fact, according. Continue reading
3 Tips For Better Social Music Video Marketing
An ongoing series of posts at REELSEO explains how to move beyond an obsession with clicks and impressions to focus on building relationships between one's brand (or band) and video. Continue reading
MySpace Shares Comeback Plans, Focus On Music
In late June, Specific Media bought MySpace for $35 million and announced Justin Timberlake's involvement. Yesterday, they hinted at more of their comeback plans via an AdAge interview setting the. Continue reading
