6 Marketing Insights From Topspin CEO Ian Rogers
Topspin CEO Ian Rogers posted an overview of the keynote he delivered at NMS. While the entire post is worth the read, even the slides are full of music marketing. Continue reading
OK Go App Turns Fans Into Human Etch A Sketch [VIDEO]
With backing from Range Rover, OK Go have released a free iPhone app as part of a "global GPS art project" and crowdsourced "celebratory video." Turning fans into a human. Continue reading
Topspin To Open Direct-To-Fan Platform To All
(UPDATED) Topspin CEO Ian Rogers used the New Music Seminar, to announce that their direct to fan platform will open to all musicians in March. While used by hundreds of. Continue reading
Why Artists Should Ditch MySpace For Bandcamp
This post is by Vince Neilstein, the Editor-In-Chief at Metal Sucks. There aren’t any reasons to be using MySpace in 2011. I suppose it can’t hurt to have a band profile. Continue reading
HOW TO: Optimize the Individual Fan Experience
This post is by Brian Vinikoor, the Head of Marketing at Secret Road. "We're having a great day here at Zappos" is the first of many enthusiastic lines you hear when calling. Continue reading
Overview of Direct-To-Fan Marketing Tactics [VIDEO]
This talk is long. But if you're an artist or manager that wants to learn more about direct-to-fan maketing, it's great. Mike King of BerkleeMusic delivered this speech at MIDEM. Continue reading
5 Ways Artists Can Use Foursquare To Engage Fans
This post is by Alison McCarthy. She's an intern at Hypebot. In an interview at MIDEM, Foursquare co-founder Naveen Selvadurai said the location-based social network is now valued at more than. Continue reading
CASH Music’s “Seed” Is Creating Free Digital Tools For Musicians & You Can Help
What WordPress did for bloggers, non-profit CASH Music hopes to do for musicians. They've been creating free open source digital tools for for several years, and now they are reaching. Continue reading
Justin Bieber’s Manager Explains “Hand To Hand Combat” Approach To Singer’s Success (Video)
After being told that there was "no format" that would play Justin Bieber on the radio, manager Scooter Braun decided "hand-to-hand combat" was his only option and took the young. Continue reading
