Music Marketing

4 Ways That Probabilistic Promotion Can Increase Sales and Sign-ups

This guest post is by Jon Ostrow (@miccontrol) of MicControl, a music blogging community that bridges the gap between musicians and music bloggers. As the holiday season comes to an. Continue reading

admin on 01/03/2011 in Music Marketing | Permalink | Comments (6)
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Combining Email Marketing With Social Media Rises

Email marketers for music and other media are increasingly adding social media using elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in. Continue reading

Bruce Houghton on 12/28/2010 in Music Marketing | Permalink | Comments (3)
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Not All Music Artists Are Big Fat Lip-Synching Social Media Babies

This post is by marketing thought leader David Meerman Scott of WebInkNow. A few weeks ago I spoke at the San Francisco MusicTech Summit, an event that brings together smart. Continue reading

admin on 12/21/2010 in Music Marketing | Permalink | Comments (14)
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Nimbit Partners With Scott Feldman’s D.I.-Why?

(Updated) Online direct-to-fan platform Nimbit has partnered with D.I.-Why?, a new artists services agency founded by former Nimbit marketing director Scott Feldman to offer aditional hands-on services to artists.

Bruce Houghton on 12/16/2010 in D.I.Y. | Permalink | Comments (2)
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Why Musicians Should Partner With Nonprofits

Cause Marketing has existed for a while now and has been rapidly spreading throughout many U.S. businesses. Besides businesses, many celebrities and musicians have joined in on cause marketing and. Continue reading

admin on 12/16/2010 in Music Marketing | Permalink | Comments (4)
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I Sell Music, Not Weed Grinders… Dammnit.

This post is by Debra of Devi. Ever since Devi released our Get Free album as a free download a couple weeks ago, well-meaning friends have been asking me why on. Continue reading

admin on 12/16/2010 in Music Marketing | Permalink | Comments (31)
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eMusic Launches Major “Guerrilla” Marketing Campaign To Prove It’s “Irreverent And Engaging”

The cornerstone of most modern marketing is to create great products and then let users spread the word.  Apparently eMusic didn't like what its subscribers were saying or couldn't wait. Continue reading

Bruce Houghton on 12/13/2010 in Music Marketing | Permalink | Comments (10)
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Sonicbids & Headliner.fm Collaborate, Launch App

Sonicbids and Headliner.fm have collaborated to launch a new app for artists to reach new fans. The Headliner.fm app enables artists to trade recommendations with similar groups and promote to. Continue reading

admin on 12/13/2010 in Music Marketing | Permalink | Comments (2)
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The Dalai Llama’s Advice On Building A Fan Base

How the artist and fan relationship is manifested on Facebook, Twitter, MySpace, the artist's own web site and bolg as well as at live shows, can make or break a. Continue reading

Bruce Houghton on 12/06/2010 in Music Marketing | Permalink | Comments (5)
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Connect Or Die: How Artists Succeed In Music 2.0

This presentation is a little dated. However, the message is meaningful and still relevant. It's things you've heard before. They're just packed better. Does the presentation have a good point. Continue reading

admin on 12/06/2010 in Music Marketing | Permalink | Comments (3)
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