10 Tips To Get Your Music News & Content Into Facebook’s Top News Feed

Since Facebook separated its News Feed into Top News and Most Recent, it's become really important to get into the Top News feed which is the default and where you're. Continue reading

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Crowd Factory Marketing Apps Gain Traction With Major Music Companies

Crowd Factory, a software as a service company focused on social marketing tools, recently introduced a new function for their Social Offer service that enables quick creation of landing pages. Continue reading

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Increasing Site Referrals & Engagement With Facebook’s “Like” Button

Facebook has become extremely important for marketing music on the web and the "Like" button remains the core tool for encouraging fans to spread the word.  Danny Sullivan at Search. Continue reading

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Panic! At The Disco & Viddy: Fortuitous Discovery or Stealth Marketing Deal?

(UDATED) The news that Panic! At The Disco is asking fans to use mobile video editing and upload app Viddy to create bits of media from live shows to be. Continue reading

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4 Things We Can Learn From Lady Gaga Launch: Momentum, Integration, Fans & Love

The launch of the new Lady Gaga album was probably planed more thoroughly than the Normandy invasion. There were so many facets to it that Monday's Hypebot felt a bit. Continue reading

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Justin Bieber Launches Product To Tell Female Fans How “Someday” He Can Be Theirs [Video]

In the latest and perhaps greatest proof yet that Justin Beiber has no intention of ever having himself taken seriously, the teen idol is launching a perfume. "Justin created SOMEDAY. Continue reading

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Big Brands Love Lady Gaga & Her Little Monsters

Lady Gaga's album Born This Way drops today in the States (Amazon is selling it for 99 cents) amidst a frenzy of media attention. From TV appearances, such as the. Continue reading

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A Graphic Look At Crowdsourcing

It's not news that crowdsourcing (tapping into the power of the “crowd”) is reshaping how music is discovered and marketed.This infographic takes  a look at various aspects of crowdsourcing alongside. Continue reading

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The 2000 Things To Generate 20,000 Fans Challenge

This guest post comes from Michael Brandvold (@michaelsb), a 20 year music & online marketing veteran who has worked with unsigned bands and superstars like KISS and Britney Spears. His. Continue reading

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4 New Sites Combine Music With Daily Deals

The runaway success of daily deal sites like Groupon and Living Social, which focus on a wide range of local deals at deep discounts, has spawned a mini-industry of copycats. Continue reading

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