A Picture Is Worth A Thousand Words: Abandon Text, Go Visual To Drive Traffic
Scott Perry, in his excellent free newsletter and site New Music Tipsheet, advises using more picture posts to drive traffic to your band's site and Facebook page: "I know studies. Continue reading
Highlights From SF MusicTech: Tools, Tech, Revenue, Recommendation, Live & The Cloud
Plenty of solid discussion filled the walls of the Kabuki Hotel on Monday where the eighth SF MusicTech Summit was held. Strong panelists and bright attendees all contributed to meaningful. Continue reading
Music Marketing With QR Codes: How To Get Started
QR codes – those strange symbols that use the cell phone to link the offline and online worlds – are are going mainstream in the U.S. for even more reasons. Continue reading
Michelle Shaprow Asks: “How Can I Maintain My Personal Touch As I Build My Career?”
Michelle Shaprow is an emerging jazz pop singer whose debut album, Purple Skies, is currently available on iTunes with her first video for the single, Back Down To Earth, available. Continue reading
N.E.R.D Joins New Era Flagbearers. Are Musicians Losing Tastemaker Status?
The news that alt pop group N.E.R.D., Pharrell Williams, Chad Hugo and Shae Haley, had joined the New Era Flagbearers lineup as part of the Fly Your Own Flag campaign. Continue reading
Marketing To Hispanics: Reaching A Growing Demographic
The 2010 U.S. Census continues to be a goldmine of data as the AP revealed recently in recognizing that Hispanics now outnumber African-Americans in most U.S. cities. This news was. Continue reading
BrooklynVegan’s Fred Pessaro On How To Get Music On Blogs & The Value Of Live Shows
This interview with Fred Pessaro, contributing editor at the popular music blog BrooklynVegan comes from Rick Goetz of MusicianCoaching.com. Originally from Washington, D.C., Fred got his start in the music. Continue reading
The Root’s ?uestlove On Marketing Music Careers By Building Music Movements
In 2008, Derek Jennings interviewed The Roots' ?uestlove in a wide ranging discussion that included a section about building a movement with other musicians that has stayed with me ever. Continue reading
One Band’s Actual Promo Strategy: Takeover iTunes, Make Fun Of Your Music Collection [VIDEO]
UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY. That's the headline on YouTube and that's pretty much the some total of the marketing strategy of French. Continue reading
D.I.Y. Music — When Artists Become The Product
UPDATED: This guest post is by (@wgruger) William Gruger. And read a reaction to this post from Tunce Core CEO Jeff Price here. It seems like there is an Internet outlet. Continue reading
