Orange Adds Singing Tweetagrams To Marketing, And You Can Too
Audio Tweets: Personalized Fan Contact (UPDATED) An ad campaign for U.K. telecom Orange puts a modern twist on the singing telegram. Tweet a message to anyyone adding the hashtag #singingtweetagrams.. Continue reading
A New Age Of Extremes: How The Social Media Hype Machine Kills What It Creates
Are file-sharers killing the careers of artists that the record and music industries create? Or, are we? We—broadly defined as the social media hype machine that we've played our part. Continue reading
Animal Collective To Sell Shark Saving Shoes
Music marketers lecture artists to make more money by "extending their brand". Animal Collective decided to extend their band's brand to do some good. Each member of the group has. Continue reading
Do Search Inquiries Indicate Hit or Miss Albums?
Say you're a new artist or have signed one to your roster. Months have gone by, the recording process is over, the CDs are ready to be shipped, and the. Continue reading
5 Ways To Ruin Your Relationship With Your Fans
Before I get too far into this post, I will add the disclaimer that I don’t have fans nor do I play music. I have readers and I write. There. Continue reading
How Technology Is Changing The Album Release
By: Greg Rollett (@g_ro) of the music marketing company, Gen-Y Rock Stars. Releasing an album or single in today’s Internet and share-happy music economy is tough. Artists spend time and. Continue reading
Metric Crowdsources Remix With Indaba Music
(UPDATED) Indie rock starlets Metric are crowdsourcing a remix of their Fantasies album using Indaba Music. Members of the group will choose their favorite remix of each of the album’s. Continue reading
The Price of Now: Why I Hate Bookstores
As someone who frequently buys books, I’ve started to notice a few counterintuitive things. Last night, I made a trip to Barnes & Noble, in an attempt to check out. Continue reading
Nimbit Launches Free Musician WordPress Plug-In
Music marketing platform Nimbit has just launched a free WordPress plug-in dubbed Instant Band Site designed to make it easy for artists to create a website using one of the. Continue reading
OK Go Signs With Samsung To Create Music Video
Samsung electronics and OK Go are partnering up to create the group’s next music video. The catch is—this time around—that the video for their song ‘Last Leaf’ will be filmed. Continue reading
