Serve The Fan: Topspin Adds VIP Access
A cornerstone of modern music marketing is the understanding that artists have different levels of fans. Some just want a free single; while others will pay well for access to. Continue reading
New Music Seminar’s Dave Lory Launches New Artist Services & Management Company
Former industry executive and artist manager Dave Lory has created a new artist services, management, and production company called DJL Artist Services. Aiming to put to use philosophies and practices. Continue reading
Free Downloads Are No Longer “Free” In Bandcamp
Almost two months ago, Bandcamp switched from a free to paid service. Some of their users were less happy than others, but, from my understanding, a number of them loved. Continue reading
IODA & Next Big Sound IntegrateData
IODA and Next Big Sound have partnered to incorporate digital sales activity data from online retailers into NBS’s new Premier analytics platform. This affiliation will integrate digital distributor IODA’s sales. Continue reading
What Physics Can Teach Musicians About Marketing
(UPDATE) In this TED talk, Dan Colbey, appointed director of marketing at Google for central and northern Europe, instructs us, and musicians included, what physics can teach us about marketing.. Continue reading
FTC Confirms Fake Reviews Are Illegal
A Federal Trade Commission settlement with California based music marketer Reverb Communications (not to be confused with ReverbNation) confirms that unlabeled paid reviews violate truth in advertising regulations. The guidelines. Continue reading
5 Social Media Trends Artists Need To Understand
This guest post is by Jonathan Ostrow (@miccontrol); he is the co-founder of MicControl, a music blogging network based on a social networking platform. For musicians, proper marketing and networking. Continue reading
Does the “Freemium” Model Work for All Artists?
This guest post is by Chris Bracco; he is the digital marketing coordinator at Intrigue Music, LLC, a music company in NYC and author of the Tight Mix blog. With. Continue reading
Can Internet Make Cee Lo Green’s “Fuck You” A Hit?
(UPDATED) Cee Lo Green is no stranger to big hits on the radio. He's had a few of his own and as half of Gnarls Barkley, Green watched "Crazy" rocket. Continue reading
Lady Gaga: The Pornification of Popular Music
And How Kindie Music Creates New Opportunities. Is Lady Gaga poisoning children’s minds? Daily Mail columnist Bel Mooney seems to think so. In researching claims made by music producer Mike. Continue reading
