Guguchu: First Gen. Widgets Coming Soon
Tech start-up Guguchu, a provider of an integrated data analytics, marketing and sales platform for artists, is due to release the first generation of its widgets. These first widgets will. Continue reading
Seth Godin: Get It Right For 10 People
(UPDATED) Don't Go For The Masses, Go Direct To Fan Major labels are mass marketing power giants; it’s what they do. Before the advent of the social web, they were. Continue reading
Amanda Palmer: $15,000 In Merch Sold 90 Sec.
Yesterday marked the release of Amanda Palmer Performs the Popular Hits of Radiohead on Her Magical Ukulele. Reports from bandcamp indicate that this event "less resembled a record release than. Continue reading
Determining The ROI of Social Media Marketing
In a recent Forrester study , analyst Augie Ray suggests that marketers trying to determine the ROI of their social media marketing need to look beyond dollars and cents and. Continue reading
Does The Record Industry Ignore Baby Boomers?
More specifically, can they afford to? On a national touring level, it’s easy to see that most of the acts out there, making rounds, aren’t targeted towards today’s youth, as. Continue reading
Steve Rubel: Six Digital Trends to Watch
Steve Rubel is SVP, Director of Insights for Edelman Digital, a division of Edelman – the world's largest independent PR firm. So, when he says these are six digital trends. Continue reading
Interview: Rich Huxley Of UK Band Hope And Social
"When we involve people in the making of our art, that only serves to strengthen our bond, we're in this together us and ourfans, and they're the best PR team. Continue reading
Bandzoogle: $2.5 Million In Commission Free Sales
Direct-to-fan marketing platform Bandzoogle has announced that its musician members have exceeded $2.5 million in commission-free sales from their websites. This serves as an important milestone for the company. "When. Continue reading
Why Audimated.com Paying Your Fans Is A Bad Idea
(UPDATED) Audimated.com is a new social media site for independent musicians and fans; they want to help artists make more money with their music, and give fans a financial incentive. Continue reading
FanBridge Introduces “FanRank” Feature
Direct-to-fan platform FanBridge has released a new feature called "FanRank." It is an automated fan list segmentation engine based on loyalty/engagement fans demonstrate across email, social networks, mobile, etc. This. Continue reading
