OK Go Signs With Samsung To Create Music Video
Samsung electronics and OK Go are partnering up to create the group’s next music video. The catch is—this time around—that the video for their song ‘Last Leaf’ will be filmed. Continue reading
What Is The RIAA Hoping To Change?
(UPDATED) In a recent interview, Joel Tenenbaum was asked what he had hoped to change when he stood up against the RIAA and refused to agree to a settlement. He. Continue reading
Serve The Fan: Topspin Adds VIP Access
A cornerstone of modern music marketing is the understanding that artists have different levels of fans. Some just want a free single; while others will pay well for access to. Continue reading
New Music Seminar’s Dave Lory Launches New Artist Services & Management Company
Former industry executive and artist manager Dave Lory has created a new artist services, management, and production company called DJL Artist Services. Aiming to put to use philosophies and practices. Continue reading
Free Downloads Are No Longer “Free” In Bandcamp
Almost two months ago, Bandcamp switched from a free to paid service. Some of their users were less happy than others, but, from my understanding, a number of them loved. Continue reading
IODA & Next Big Sound IntegrateData
IODA and Next Big Sound have partnered to incorporate digital sales activity data from online retailers into NBS’s new Premier analytics platform. This affiliation will integrate digital distributor IODA’s sales. Continue reading
What Physics Can Teach Musicians About Marketing
(UPDATE) In this TED talk, Dan Colbey, appointed director of marketing at Google for central and northern Europe, instructs us, and musicians included, what physics can teach us about marketing.. Continue reading
FTC Confirms Fake Reviews Are Illegal
A Federal Trade Commission settlement with California based music marketer Reverb Communications (not to be confused with ReverbNation) confirms that unlabeled paid reviews violate truth in advertising regulations. The guidelines. Continue reading
5 Social Media Trends Artists Need To Understand
This guest post is by Jonathan Ostrow (@miccontrol); he is the co-founder of MicControl, a music blogging network based on a social networking platform. For musicians, proper marketing and networking. Continue reading
Does the “Freemium” Model Work for All Artists?
This guest post is by Chris Bracco; he is the digital marketing coordinator at Intrigue Music, LLC, a music company in NYC and author of the Tight Mix blog. With. Continue reading
