Music Marketing

Nimbit Shares Mighty Mighty Bosstones Case Study

Formed in 1983, the Mighty Mighty Bosstones are often credited with the creation of the ska-core genre, a form of music that mixes elements of third wave ska and hardcore. Continue reading

Bruce Houghton on 02/09/2010 in D.I.Y. | Permalink | Comments (1)
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The Super Bowl Still Rocks

(UPDATED) One can certainly fault The Who for a lackluster (aka embarrassing) performance, but you have to admit the music stil matters to the Super Bowl. From the musical connection. Continue reading

Bruce Houghton on 02/08/2010 in Music Marketing | Permalink | Comments (4)
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Topspin Shares Impressive Music Marketing Study

Perhaps more than any existing modern music marketing and sales platform Topspin is based on data.  They collected it from the beginning, have done enough diverse campaigns to see the. Continue reading

Bruce Houghton on 02/08/2010 in Music Marketing | Permalink | Comments (3)
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Apps Are Like Babies

My favorite line from Midem came in a tweet from @amandapalmer: "apps are like babies. easy to conceive and hard to deliver". Apps were the talk of MidemNet and Midem.. Continue reading

Bruce Houghton on 01/28/2010 in Music Marketing | Permalink | Comments (3)
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New Radio Ad Kills Lady Gaga

Britney Spears Lady Gaga A new ad from an Irish radio station shows a dead  body under the headline "Britney Spears Lady Gaga". the the word "spears" is intended as. Continue reading

Bruce Houghton on 01/28/2010 in Music Marketing | Permalink | Comments (3)
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Topspin Ups Game With Partnerships, UK Expansion

(Cannes) #Midem #Topspin At MIDEM this week, direct artist to fan platform Topspin announced a major expansion to its growing list of content partners. Topspin will showcase its first annual. Continue reading

Bruce Houghton on 01/26/2010 in Music Marketing | Permalink | Comments (0)
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Iggy Pop Shares His Little Iggy In New Ad

It's not as bad as you think it will be as 70's CBGB's stalwart Iggy Pop shares his "Little Iggy" with the world.  In fact, this insurance ad is actually. Continue reading

Bruce Houghton on 01/08/2010 in Music Marketing | Permalink | Comments (3)
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$5 Buck Music Truck Circles LA For Charity

I've wondered why the music industry wasn't doing more with the pop up store phenomenon like setting up a short term retail outlet just for Christmas or across the street. Continue reading

Bruce Houghton on 12/08/2009 in Music Marketing | Permalink | Comments (0)
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Shore Fire Media Restructures, 3 Let Go

(UPDATED) In response to my inquiry asking if the restructuring included layoffs, I received this statement on Friday morning. "The integration of our online and pr teams caused us to. Continue reading

Bruce Houghton on 12/04/2009 in Music Marketing | Permalink | Comments (0)
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Is There A Dark Side To Wines That Rock?

"You see a poster of The Dark Side of the Moon and 'Money' starts to play in your head…the iconic Rolling Stone’s Tongue and Lips on a t-shirt makes you. Continue reading

Bruce Houghton on 11/27/2009 in Music Marketing | Permalink | Comments (8)
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