Andrew Dubber: Shut Up And Listen To Your Fans
As someone who once spent the better part of an internship solving captcha puzzles and spamming ‘potential fans’ for artists on MySpace, I found Andrew Dubber’s recent article on Social. Continue reading
HOW TO: Build A Twitter Strategy for Your Band
Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy. Her five insights are. Continue reading
MySpace360Wizard Launch & Account Giveaway
MySpace360Wizard gives artists an easy and relatively cheap way to design their MySpace profile. Normally, this type of profile generator isn't something I get too excited about, but it seems like the right. Continue reading
Gerald Casale Of Devo: “Marketing Is Everything.”
In this interview featured on Marketplace, Gerald Casale, founder of the group Devo, talks about his journey to recording a new album and reentering the music industry with his former. Continue reading
Video: How Nimbit’s Scott Feldman Got Ian Rogers, ASCAP’s Lavinia Wright & An Attorney To Do His Bidding… And Hypebot’s Bruce Houghton To Embarrass Himself
If I'm going to talk the talk about the value of creative marketing than I have to walk the walk. So when Nimbit's marketing guru Scott Feldman asked me, along. Continue reading
Facebook: Promising Numbers In Video Advertising
A recent TubeMogul study sampled 25 video advertising major campaigns that ran identical videos within Facebook ad units and comparable click-to-play video ad units on publisher sites. What they found. Continue reading
Zimbalam Upgrades Player & Widget, Adds Data
Digital music distributor Zimbalam has announced that their real-time BackStage CRM system, integrated player, and Facebook Widget are now live for all users. Their integrated distribution and marketing system has the potential to. Continue reading
Refe Tuma Adds To Discussion About OK GO
With regards to a post that ran last week about OK GO and how their their viral marketing efforts overpower their music, Refe Tuma of Creative Deconstruction has written a great follow-up piece, where he asks, Do Viral. Continue reading
How To Get A Job In The Music Industry
Kyle Bylin, Editor — (@kbylin) I. My Journey To Hypebot In August 2008, Bruce found me. At the time, I was twenty-year-old college student and an intern at an indie record. Continue reading
Nimbit & JSR Merchandising Create New Partnership
Direct-to-fan platform Nimbit and entertainment retail and tour merchandiser JSR have announced a technology and co-marketing agreement. The deal creates an end-to-end merchandising and fan engagement offering for national touring artists. Continue reading
